Breaking Through The B.S. Podcast
57 episodes - English - Latest episode: about 5 years ago - ★★★★★ - 11 ratingsPauline Longdon and Rae Brent (Best-selling Authors, Marketers, Copywriters and Military Veterans), share their unique perspective, experience and understanding of life. Join them as they deep dive into the areas of business, money and mindset to expose the common BS that holds most people hostage. This podcast is an eclectic mix of interviews, insights and quantum-plations (contemplation done at the quantum level) to help inspire you or re-wire you for success. Once you hear Pauline and Rae’s insights, you’ll never experience the world the same way again… and that could be a good thing! Sit back and have a laugh or have a cry as you break through the BS. It’s time to free yourself, so you can finally have the success you deserve in your life.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
041 - The “Mountain Into A Molehill” Approach To Problem Solving
July 03, 2019 22:00 - 38 minutes - 26.5 MBWhen it comes to problem solving… can you make a molehill out of a mountain? The fact is, problems don’t always need an over the top, complicated or convoluted solution. The size of the solution doesn’t need to match the size of the problem. Often times, simple solutions work best. Listen in as Pauline and Rae share their experience and expertise on how to find simple solutions. Pauline talks about how she uses her critical care nursing skills to quickly get to the root cause of a prob...
040 - Marketing Assets
June 26, 2019 22:00 - 49 minutes - 33.8 MBWhat is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get. Like any type of asset, a marketing asset needs to give you a return on investment. If it’s not making you money, then it’s a liability and you need to sort it out quickly. Listen in as Pauline and Rae talk about marketing assets and how to make them work for you. And they share why you need to treat your marketing assets like a physical salesperson, and keep the...
039 - Advice To Our Younger Self - Rae
June 19, 2019 22:00 - 43 minutes - 29.9 MBHave you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher” with yourself? It’s Rae’s turn to read her inspiring chapter out of the book “Why Didn’t Anybody Tell Me This Sh*T Before?” by Marcella Allison and Laura Gale. Listen in as Rae reads her chapter and shares her insightful thoughts about her chapter and what she wrote. This is a rare opportunity to hear Rae speak, not because Pauline won’t l...
038 - Advice To Our Younger Self - Pauline
June 12, 2019 22:00 - 33 minutes - 15.6 MBHave you ever wished you could go back in time and give your younger self some advice that would change your life? If you could… what would that advice be? When Pauline and Rae were approached to contribute a chapter each for the book “Why Didn’t Anybody Tell Me This Sh*T Before?” by Marcella Allison and Laura Gale… they jumped at the chance! Listen in as Pauline reads her chapter and shares her unique insights into her letter. Rae joins her as they discuss how the lessons from the 60+...
037 - User Experience Secrets from Disneyland
June 05, 2019 22:00 - 44 minutes - 20.3 MBThink Disneyland is just for kids? Here’s what business owners, marketers and copywriters can learn about marketing and user experience from the happiest place on earth! Listen in as Pauline and Rae share their insights and experience of Disneyland and the way you are assured of having a great experience. You’ll also discover some of the hidden gems hiding in plain view that make each visit a new adventure. And you’ll hear how you can use the “Disney factor” in your own business.
036 - The Lost Art Of Emotional Connection Through The Written Word
May 29, 2019 22:00 - 24 minutes - 11.4 MBIt’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them? Of course you can! But before you write a single word, you need to do this one thing first. Listen in as Rae grills Pauline about how she is able to write emotionally connecting copy so easily. Pauline shares some of her top tips and even spills the beans on “Emotiographics.” You’ll hear what they are, why you need to know about them...
036 - The Lost Art Of Emotional Connection Through The Written Word
May 29, 2019 22:00 - 24 minutes - 11.4 MBIt’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them? Of course you can! But before you write a single word, you need to do this one thing first. Listen in as Rae grills Pauline about how she is able to write emotionally connecting copy so easily. Pauline shares some of her top tips and even spills the beans on “Emotiographics.” You’ll hear what they are, why you need to know about them...
035 - The Copywriter Battle Royale And Why A Lot Of Copywriters Are Full Of Crap!
May 22, 2019 22:00 - 22 minutes - 10.4 MBA lot of copywriters are full of crap! There we said it! They run around giving newbies to the industry information and advice that can actually slow down their career. They passionately tell these impressionable copywriters not to write out winning copy by hand. They pride themselves that they have never done it and they never will. And they stand resolute by their shonky advice… because it never “hurt” them. But the problem is, if they have never done it… how do they even know. Paul...
035 - The Copywriter Battle Royale And Why A Lot Of Copywriters Are Full Of Crap!
May 22, 2019 22:00 - 22 minutes - 10.4 MBA lot of copywriters are full of crap! There we said it! They run around giving newbies to the industry information and advice that can actually slow down their career. They passionately tell these impressionable copywriters not to write out winning copy by hand. They pride themselves that they have never done it and they never will. And they stand resolute by their shonky advice… because it never “hurt” them. But the problem is, if they have never done it… how do they even know. Paul...
034 - How To Get Out Of A Writer’s Funk
May 15, 2019 22:00 - 20 minutes - 9.45 MBEvery now and then we fall apart… and that’s OK. We all fall into a funk from time to time. But the trick is to not stay there and get out of it as soon as you can. In this episode, Pauline and Rae share their “Funk Reversal” tools to help you get your “get up and go” back. They’ll also share with you the number one thing you should never do when you are stuck in a funk. And the quickest way to get yourself back on track.
034 - How To Get Out Of A Writer’s Funk
May 15, 2019 22:00 - 20 minutes - 9.45 MBEvery now and then we fall apart… and that’s OK. We all fall into a funk from time to time. But the trick is to not stay there and get out of it as soon as you can. In this episode, Pauline and Rae share their “Funk Reversal” tools to help you get your “get up and go” back. They’ll also share with you the number one thing you should never do when you are stuck in a funk. And the quickest way to get yourself back on track.
033 - Mentor: Do You Really Need One And How Do You Pick A Good One
May 08, 2019 22:00 - 36 minutes - 16.9 MBHaving a mentor can seriously speed up your success… but only if you choose the right one. If you choose a bad mentor, they can slow you down. And in extreme cases, they can make you want to give up completely! But if you have a good mentor, they will bring out the best in you. So, how do you choose the right mentor and how is a mentor different than a coach? Listen in as Pauline and Rae share their extensive and expensive experience with mentors and coaches.
032 - The BS of Writing
May 01, 2019 22:00 - 49 minutes - 22.8 MBWriting is hard, right? Wrong! Writing can actually be a lot of fun. But to enjoy writing, you need to get past a bit of B.S. … Actually you need to breakthrough a lot of B.S. Listen in as Pauline and Rae share the tips and tricks they use as professional writers, and bestselling authors, to deal with the “I don’t wanna write” moments. And they will bust through the B.S. of “writer’s block” and make sure you never have it again!
031 - Your Past Doesn't Define You
April 24, 2019 22:00 - 40 minutes - 18.5 MBYour past is an amazing collection of all your experiences and expertise. But your past doesn’t define you… And it should never confine you or undermine you! Often we “cherry-pick” the events we remember and allow to influence our lives, but what if we pick the wrong ones? Listen in as Pauline and Rae share their experience in choosing the best “big rocks” to build your life on. And they’ll share how you can use your transferable skills to accelerate your results and success. Also as a...
030 - Leaders Eat Last… But They Don’t Starve!
April 17, 2019 22:00 - 15 minutes - 7.34 MBLeadership trends come and go… and one that shook the civilian world recently was the idea that “Leaders Eat Last.” It’s a great philosophy, and is great when applied correctly… but unfortunately a lot of leaders do it wrong! Pauline and Rae used this leadership model when they were both in the Army and know how to apply it correctly. Listen in as they share experience of how to do it right so you don’t end up starving yourself to death.
030 - Leaders Eat Last… But They Don’t Starve!
April 17, 2019 22:00 - 15 minutes - 7.34 MBLeadership trends come and go… and one that shook the civilian world recently was the idea that “Leaders Eat Last.” It’s a great philosophy, and is great when applied correctly… but unfortunately a lot of leaders do it wrong! Pauline and Rae used this leadership model when they were both in the Army and know how to apply it correctly. Listen in as they share experience of how to do it right so you don’t end up starving yourself to death.
029 - How To Talk About Negativity Without Getting It All Over Yourself
April 10, 2019 22:00 - 29 minutes - 13.4 MBWe all know how important it is to have a positive mindset. But what do we do with the negative things that happen to us? Most people will tell us to “stop living in the past,” but we at least need to visit the past to sort it out so we can move forward. But can you do that without getting stuck in negativity? Of course you can! Listen in as Pauline and Rae share their insights on why you need to deal with your past and how to do it without getting stuck.
029 - How To Talk About Negativity Without Getting It All Over Yourself
April 10, 2019 22:00 - 29 minutes - 13.4 MBWe all know how important it is to have a positive mindset. But what do we do with the negative things that happen to us? Most people will tell us to “stop living in the past,” but we at least need to visit the past to sort it out so we can move forward. But can you do that without getting stuck in negativity? Of course you can! Listen in as Pauline and Rae share their insights on why you need to deal with your past and how to do it without getting stuck.
028 - Unshakeable Why - Part 2
April 03, 2019 22:00 - 29 minutes - 13.6 MBIt seems the idea of having an “Unshakeable Why” shook some people up. But it also started a conversation about why you need this kind of why. If you don’t have an “Unshakeable Why” you will be cursed to help other people achieve their why… at the expense of yours. And that’s not what life is all about. Listen in as Pauline and Rae share their insights on having an “Unshakeable Why” and answer some of the listeners questions. And they’ll remind you why being a little self-centred can b...
027 - Can You Really Have It All!
March 27, 2019 22:00 - 34 minutes - 16 MBWe are all told we can have it all. But even if you could have it all… would you want it all at once? And could you even handle it? There’s a good reason you should pace yourself so you can enjoy everything. Listen in as Pauline and Rae share a recent experience when Pauline could have had it all and her surprising response to it. They also talk about “First Nature.” What the heck is “First Nature?” You’re about to find out. And once you know what it is… you’ll be a fan of it too.
026 - Why You Need This Kind Of Why
March 20, 2019 22:00 - 28 minutes - 13.2 MBWe’ve all been told we need to have a “why.” But what happens if your “why” is the wrong one? Is there really a wrong “why?” If you find yourself questioning, doubting or forgetting your “why” … then chances are, you probably have the wrong one. Listen in as Pauline and Rae discuss the kind of “why” you need. Especially if you want to be successful.
026 - Why You Need This Kind Of Why
March 20, 2019 22:00 - 28 minutes - 13.2 MBWe’ve all been told we need to have a “why.” But what happens if your “why” is the wrong one? Is there really a wrong “why?” If you find yourself questioning, doubting or forgetting your “why” … then chances are, you probably have the wrong one. Listen in as Pauline and Rae discuss the kind of “why” you need. Especially if you want to be successful.
025 - Law of Diminishing Quality
March 13, 2019 22:00 - 30 minutes - 14.2 MBEver wonder why you get different results than your mentors? Or why some of the things you're told just don't make any sense. Well, it's because of the Law of Diminishing Quality. Never heard of it? Well, keep listening as Pauline and Rae tell you all about it and how you can avoid it, so you’ll never short change your future self again.
025 - Law of Diminishing Quality
March 13, 2019 22:00 - 30 minutes - 14.2 MBEver wonder why you get different results than your mentors? Or why some of the things you're told just don't make any sense. Well, it's because of the Law of Diminishing Quality. Never heard of it? Well, keep listening as Pauline and Rae tell you all about it and how you can avoid it, so you’ll never short change your future self again.
024 - Great Expectations
March 06, 2019 22:00 - 25 minutes - 11.6 MBWhen it comes to the expectations of other people, conventional wisdom tells us to ignore them. And that is good advice. But there are some situations where this advice can be harmful. Every day, we set up expectations in the people around us. How do we do that? Well, listen in as Pauline and Rae expose the expectations we set up for ourselves and why we need to meet them.
023 - How To Explain The Unexplainable
February 27, 2019 22:00 - 28 minutes - 13.1 MBWhat do you do with the things you can’t explain? Do you ignore them and hope they go away? Do you dismiss them as being too ridiculous to ever think about? Or do you put them safely away on your “unexplainable shelf” for safe keeping? Having an unexplainable shelf will help you expand your mind and your reality. Not sure what an “unexplainable shelf” is? Well, listen in as Pauline and Rae share the origins of the “unexplainable shelf,” how to use it and why you need to have one.
022 - When Rules Go Wrong!
February 20, 2019 22:00 - 28 minutes - 13.3 MBRules are important. They help to keep us out of trouble. But every now and then, we’ll trip over an outdated rule that makes us get into trouble. These troublesome rules often never started out as rules. They started as opinions or even a miscommunication. Having rules based on misinformation perpetuates mistakes. That’s why it’s important to question rules that don’t make sense. Pauline and Rae share rules that have tripped them up along the way and what they did to get around them. ...
021 - You Gotta Keep Them Separated
February 13, 2019 22:00 - 21 minutes - 10.1 MBWe all play different roles in our lives but how do you know if you are playing the right role at the right time? When we try to be the same thing to everyone… we end up being nothing to no one. And that gets in the way of having great meaningful relationships with people. For the sake of our personal and professional relationships we need to know what role to play. Because when you play the right role, relationships are easy and fun. And when you get it wrong, relationships are difficul...
020 - Resource Yourself Up!
February 06, 2019 22:00 - 21 minutes - 10 MBWhen you need the best advice in life, do you resource yourself up or down. Does it really even matter? Well, knowing who to ask and who is the best resource is the key to success. And you’re about to be given a whole key chain full of them… Listen in as Pauline and Rae share their unique strategy of resourcing yourself the correct way to accelerate your success. They’ll also reveal why peer to peer advice can actually hurt you.
019 - Simplify, Not Dumb It Down!
January 30, 2019 22:00 - 17 minutes - 8.17 MBThis one piece of advice has been handed down from copywriter to copywriter. But somewhere, someone got it wrong. And this misheard lyric (or Chinese whisper… but we probably shouldn’t call it that any more) … makes copy weak and ineffective. Want to know what it is? Listen in as Pauline and Rae share what copywriters and regular folks get wrong when they write. And more importantly, what to do instead. When you do this, you’ll connect better and your words will convert better too.
018 - Fake It ‘Til You Make It!
January 23, 2019 22:00 - 30 minutes - 14 MBIf you’ve ever done any personal development course or workshop, you have probably been told the worst piece of advice ever… “Fake it until you make it.” This piece of advice is the motivational war cry of gurus everywhere. But it often sets trusting followers on a downward spiral of fakery and misery. Listen in as Pauline and Rae share their extensive and personal experience with faking it ‘til you make it. And how you can avoid making the same mistakes they did. You deserve better th...
017 - The Great SUP Stuff Up and The Painful Lessons Learned
January 16, 2019 22:00 - 38 minutes - 17.6 MBEvery day of our life, we learn new useful skills. But the problem is, we don’t often think to use these skills in our day to day life. Recently Pauline was responsible for a huge SUP stuff up. She used her powers of persuasion for bad and convinced Rae not to buy a particular Stand Up Paddleboard she wanted. What happened next was a comedy of errors (mostly comedy at Pauline’s expense), as Pauline had to find a clever way to right the wrong, she’d stupidly committed. Listen in as Paul...
016 - Secret Military Strategy Saving Private Business
January 09, 2019 22:00 - 33 minutes - 15.3 MBThis simple strategy is used by military forces to boost the success of mission critical campaigns. And the good news is, it can be used in business as well. Where it can have the same successful effect. Rae has used her Army knowledge and experience to distil this strategy into 3-R-s. Easy to remember and simple to apply. The 3-R-s will stop burn out, wasted resources and give you an advantage over your competitors. Listen in as Pauline and Rae discuss the origin of the 3-R-s and ho...
016 - Secret Military Strategy Saving Private Business
January 09, 2019 22:00 - 33 minutes - 15.3 MBThis simple strategy is used by military forces to boost the success of mission critical campaigns. And the good news is, it can be used in business as well. Where it can have the same successful effect. Rae has used her Army knowledge and experience to distil this strategy into 3-R-s. Easy to remember and simple to apply. The 3-R-s will stop burn out, wasted resources and give you an advantage over your competitors. Listen in as Pauline and Rae discuss the origin of the 3-R-s and ho...
015 - How to Have Strong Boundaries… But Not Too Strong!
January 02, 2019 21:00 - 19 minutes - 9.23 MBWe hear people talk a lot about having strong boundaries. But can boundaries ever be too strong? And have you ever thought about who set your boundaries in the first place? It’s always better to set up healthy boundaries before you need them. But when you set boundaries, as you block out the bad… make sure you don’t block out the good as well. Sometimes it’s tricky to establish boundaries that allow you to enjoy life and all it has to offer. On one end of the spectrum you have hypervig...
015 - How to Have Strong Boundaries… But Not Too Strong!
January 02, 2019 21:00 - 19 minutes - 9.23 MBWe hear people talk a lot about having strong boundaries. But can boundaries ever be too strong? And have you ever thought about who set your boundaries in the first place? It’s always better to set up healthy boundaries before you need them. But when you set boundaries, as you block out the bad… make sure you don’t block out the good as well. Sometimes it’s tricky to establish boundaries that allow you to enjoy life and all it has to offer. On one end of the spectrum you have hypervig...
014 - 2018: The Year That Could’ve, Should’ve… Wasn’t
December 26, 2018 22:00 - 35 minutes - 16.4 MBWoo Woo Warning: This episode contains Metaphysical themes, and mild mind-altering processes. Listener discretion is advised. It’s the end of 2018! Did you do everything you wanted to do, or do you have a few “To-do List Leftovers?” If you have a few left overs, they are there for a good reason. You simply didn’t have enough room to do more... Or did you? Pauline and Rae will help you to know what to do with your “To-do List Leftovers” so they don’t become your 2019 left overs. As a b...
014 - 2018: The Year That Could’ve, Should’ve… Wasn’t
December 26, 2018 22:00 - 35 minutes - 16.4 MBWoo Woo Warning: This episode contains Metaphysical themes, and mild mind-altering processes. Listener discretion is advised. It’s the end of 2018! Did you do everything you wanted to do, or do you have a few “To-do List Leftovers?” If you have a few left overs, they are there for a good reason. You simply didn’t have enough room to do more... Or did you? Pauline and Rae will help you to know what to do with your “To-do List Leftovers” so they don’t become your 2019 left overs. As a b...
013 - What Are You Really Selling?
December 19, 2018 22:00 - 22 minutes - 10.2 MBDo you know what you’re really selling? If you think it’s a product or service, you might want to think again! And if you think you don’t sell anything… then this week’s episode is for you. Pauline and Rae talk about the reality of what you are selling and the best way to sell it. Humans seem to be complicated, but human behaviour and psychology have remained the same for eons. But you need to know which desires to sell to, because in this modern unforgiving world... if you get it wr...
012 - Marketing 121
December 12, 2018 22:00 - 21 minutes - 9.73 MBThis week’s episode is on marketing. When it comes to marketing, most people know the importance of having an ideal client or an avatar (not the big blue beings in James Cameron’s movie) to market to. So, why is it that so many businesses still practice “cart before the horse” marketing? Pauline and Rae share how you can avoid making the most common mistake people make when they market their business. Knowing this will save you time and money in your own business. Listen in and find ou...
011 - The Enemy Within
December 05, 2018 21:00 - 26 minutes - 12.2 MBHalt! Who goes there? Friend… or foe? Deep within us all, we have the potential to be our own worst enemy. But wouldn’t it be nicer if you could just be your own best friend? People often think their subconscious mind is working against them or sabotaging their best efforts. The fact is, your subconscious mind is not the enemy you’re looking for. Listen in as Pauline and Rae share their insights and experience to help you understand and tap into the most powerful part of yourself… your ...
010 - Be Your Best Self Not A Half Assed Version Of Someone Else
November 28, 2018 22:00 - 33 minutes - 15.2 MBYou’ve probably heard the saying “opinions are like A-holes… everyone has one” … so here’s an interesting question for you. If you live your life according to someone else’s opinion of you, what does that make you? Yikes! Ain't nobody got time fo’ dat! When you try to live up or down, as the case may be, to the opinion or expectations of you, you deprive the world of you and your uniqueness. There’s already enough Oprah's, Gary V's, Richard Branson's etc in the world. So, you do you! And ...
010 - Be Your Best Self Not A Half Assed Version Of Someone Else
November 28, 2018 22:00 - 33 minutes - 15.2 MBYou’ve probably heard the saying “opinions are like A-holes… everyone has one” … so here’s an interesting question for you. If you live your life according to someone else’s opinion of you, what does that make you? Yikes! Ain't nobody got time fo’ dat! When you try to live up or down, as the case may be, to the opinion or expectations of you, you deprive the world of you and your uniqueness. There’s already enough Oprah's, Gary V's, Richard Branson's etc in the world. So, you do you! And ...
009 - Stop Trying to Manage Time and Optimize it Instead
November 21, 2018 22:00 - 28 minutes - 13 MBThey say we all have the same 24 hours in a day. So, why is it that some people can do way more than other people. Well Pauline and Rae did and here’s what they found. If you are trying to manage time, the fact is, you are fighting a battle you will never win. While some of the wisdom time management gurus share may be helpful… time happens whether you’re ready or not! All we can ever hope to do with the precious and finite resource we call time is to optimize it… and make every minute cou...
009 - Stop Trying to Manage Time and Optimize it Instead
November 21, 2018 22:00 - 28 minutes - 13 MBThey say we all have the same 24 hours in a day. So, why is it that some people can do way more than other people. Well Pauline and Rae did and here’s what they found. If you are trying to manage time, the fact is, you are fighting a battle you will never win. While some of the wisdom time management gurus share may be helpful… time happens whether you’re ready or not! All we can ever hope to do with the precious and finite resource we call time is to optimize it… and make every minute cou...
008 - Winning Hearts and Minds
November 14, 2018 14:00 - 15 minutes - 7.08 MBHave you ever wondered how the military goes into hostile regions and don’t get killed by the locals? Well, they use reliable strategy and you can use it in your life too. Winning hearts and minds are a powerful way of getting people to know, like and trust you. But if it’s used the wrong way… it can cause more harm than good. Pauline and Rae share their unique insights into how businesses have used this strategy to create a loyal legion of fans. And how some companies have needed to depl...
007 - Excuses - Good At Making Money or Excuses… But Not Both!
November 07, 2018 14:00 - 19 minutes - 8.82 MBWoo Woo Warning: This episode contains Metaphysical themes, and mild mind altering processes. Listener discretion is advised. Do you use excuses in your day to day dealing with people? You won’t after this episode! Pauline and Rae expose the excuses people use as the lies they really are. In this episode, you’ll discover how to overcome your excuses and why you should never use other people as your excuse. Then Pauline and Rae will walk your through a powerful and quick technique to he...
006 - Glitter Ball Theory of Life
October 31, 2018 14:00 - 26 minutes - 12.3 MBCan you really be good at more than one thing? Can you be known as being good at more than one thing? Most of us are squashed into boxes and pigeon holes of other people’s choosing. And it’s not fair. We are so much more than just one thing. In this episode, Pauline shares her unique “Glitter Ball Theory of Life” and how it has helped her to be many things to many people. But never everything to everyone. The truth is, we are complex multi-faceted beings. So why do we have to be just on...
005 - The Woman Behind The Mask - Pauline Longdon - Pt 2
October 24, 2018 14:00 - 50 minutes - 23.3 MBSo, it turns out Pauline Longdon is quite an interesting person. If you listened to part 1, you heard about her early life, military career and her journey through depression. In part 2, Pauline talks about becoming a rising star in the copywriting world. She shares how she set a goal to be mentored by one of the world’s top copywriter and then set out to make it happen. Listen in as Pauline reveals how she has achieved so much in such a short amount of time. And what she does to accel...
004 - The Woman Behind The Mask - Pauline Longdon - Pt 1
October 17, 2018 14:00 - 56 minutes - 25.9 MBWho is Pauline Longdon and why would you even care? Well, this inspiring woman has had to reinvent herself after life and depression chewed her up and spat her out. Given a life sentence filled with hard labour, she decided to end it all. Pauline candidly shares her recovery from rock bottom to being a rising star in the copywriting work. This achievement is made even sweeter considering that the day she was discharged from the Army, her brain was so fried, she could barely read or write. ...