Episode 93: Bookkeepers' Bootcamp: How Bookkeepers are using Instagram

Jo Wood & Zoe Whitman were joined by Kathryn Frimond as part of Bookkeepers’ Bootcamp week. You can get involved by joining The 6 Figure Bookkeepers' Club on Facebook https://www.facebook.com/groups/6figurebookkeeper/

Kathryn started her career in corporate banking, working predominantly in the restructuring, refinance and recoveries sector. As you can imagine, working with predominantly distressed businesses can be draining, so after some time off, Kathryn decided to retrain as a bookkeeper. Kathryn is a firm believer that good financial management, starts with bookkeeping and is key to help businesses avoid the distressed situations she was so used to. Being made redundant from her banking job gave her the kickstart she needed to start her bookkeeping business. She now works 4 days a week as a Virtual Bookkeeper following her passion by supporting purpose-led, ethical, and sustainable businesses with their business finances.

Jo Wood & Zoe Whitman spoke to Kathryn about her marketing strategy they covered:

Kathryn’s story
What social media platforms she uses and why
Where she gets her ideas from to post on Instagram?
How often she posts
Whether she uses reels, static, stories etc
If she has been successful in getting clients from Instagram
The next steps for her marketing strategy
Resources:
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