Episode 173 - How bookkeepers can start with online marketing

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In this episode of The Bookkeepers' Podcast, we spoke to Mat Wilson of Einstein Marketer about getting started with marketing your bookkeeping practice. As an expert in Facebook Ads, our conversation naturally turned to advertising.

We discussed how paid advertising such as Facebook ads can help you reach more of your ideal clients, how to get started with marketing online, and how much you should expect to spend on a paid marketing campaign.

We think you'll find this episode interesting if you're thinking about advertising on Facebook to find clients. We covered:

The first thing you should do when it comes to marketing your business online
Whether you need to spend on paid advertising
When it's the right time to advertise your practice through a paid ads campaign
How much Facebook advertising costs
How to choose the right platform to market your practice
What a sales funnel
Why you might want a lead magnet
The Entrepreneur's Marketing Conference (EMC)

Timestamps
0:00 Introduction
4:20 The first thing you should do when it comes to online marketing
7:30 Is it enough to rely on organic growth
9:00 Using cold outreach to market your business
11:50 Which clients are using Facebook
15:00 Different types of ads
19:50 Marketing 101: Sales Funnels and Lead Magnets
27:20 Why you need an email list
32:05 The Entrepreneur's Marketing Conference (EMC)

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About our guests
Connect with Mat Wilson at Einstein Marketer https://www.einsteinmarketer.com/

Register for the Entrepreneur's Marketing Conference https://bit.ly/6fbemc

(Please note that this is an affiliate link and we may receive an incentive or commission when you use this link to register for the event).
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About us
Join The 6 Figure Bookkeepers' Club on Facebook at 6figurebookkeeper.club
Find out more about The 6 Figure Bookkeeper at 6figurebookkeeper.com/links

Watch the full podcast episode on YouTube or listen wherever you get your podcasts.

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.