Episode 111 - How Bookkeepers can make more confident sales with Rachael Howourth

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Rachael Howourth is a sales mentor and joined us on The Bookkeepers' Podcast to share her tips for how bookkeepers can make more sales with confidence.

We discussed her CUPID model for making sales (Connect, Understand, Position, Isolate, Diarise).
We discussed questions we can ask prospects on sales calls, the purpose of those calls and where they fit best into our conversations.
We also covered why it's so important to niche and know our clients, how to get in their heads, the "sales bridge", how to use clients' pain points and our solutions in our messaging, how we can ask qualifying questions ahead of sales calls, and when and how to follow up after sales calls.

Find out more about Rachael Howourth by connecting with her on Instagram @mysalesmentor. You can also listen to Rachael's weekly podcast, Building Online Sales Success wherever you listen to your podcasts.

Resources:
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Connect
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The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.