The TikTok ban has been a popular topic lately as the app has been threatened to be banned in the United States if it isn’t sold within a year. And while this may only be in the U.S., ByteDance (who owns TikTok) has alluded to removing the app entirely as opposed to selling. Lester Kiewit speaks to Kirsty Bissett, MD of HaveYouHeard Marketing about the consequences of such a ban.

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