Previous Episode: Navigating Insurance Policies
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In this episode, Jim Oliver and Gary Schneeberger discuss: 

How to take what you do and find levers that will exceed and upset expectations  How clients can take control over their interview  Third party affirmations  How to get your message out 

  

Key Takeaways: 

The goal is to capture stories that go beyond what's expected and surprise people take people by surprise , arrest their attention, and exceed or upset their expectation.  The journalist needs the client more than the client needs the journalist  Go into interviews with key points that you want to bring up and make connections throughout the interview  Cannot ensure that an interview is covered  

  

"Do the interview." — Gary Schneeberger 

   

Connect with Jim Oliver: 

  

Facebook: CreateTailwind & Jim Oliver 

Website: CreateTailwind.com 

YouTube: createtailwind.com 

LinkedIn: Jim Oliver 

  

  

Show notes by Podcastologist: Chelsea Taylor-Sturkie 

  

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

 

Jacquelynn Nguyen