David C Baker - The Business of Expertise, 2Bobs Podcast -  author of chats with Jon Leon Guerrero and examining various elements of expertise. Things like "Vertical" (specific to a maker) vs "Horizontal" (more broadly applied expertise). He also discusses the benefits of establishing specific expertise...but also, quickly pivoting off of that brand when the market sends a signal.  David also has a fantastic podcast with his buddy Blair Enns called the "." You'll want to check it out! Haiku Googleized Knowledge We expect to find answers Do experts have more Similar episodes: Kriss Duggan https://youtu.be/1py32NMknX8 Jeremy McKane https://youtu.be/7XGJ5nKII4U Bing West https://youtu.be/O9TcDVcypsQ ​Join us in supporting Save the Brave as we battle PTSD. Executive Producer/Host/Intro: Pete A. Turner Producer: Damjan Gjorgjiev ​ ​​​ The Break It Down Show is your favorite best, new podcast, featuring 5 episodes a week with great interviews highlighting world-class guests from a wide array of topics. Get in contact with Pete at www.peteaturner.com Interview, new podcast episode, experts, expertise.