The Importance of Purpose

In this episode, Joel, and Andy talk about the importance of purpose. They discuss the role that their, sometimes lofty, ideals and goals have played in propelling them forwards and achieving success. Explaining how you can define your own purpose and learn to use it to succeed too.

 

Knowing what your purpose is ensures that you focus on what really matters to you. As a result, you save time and energy.

 

KEY TAKEAWAYS

 

Everyone has their own purpose and their own compelling reason for striving to achieve something.Usually working to help others to become successful or happier, benefits you greatly.Believing that your purpose is to help others can be incredibly powerful.Periodically, you need to stop and ask yourself why you are doing what you are doing.It is not a good idea for your sole purpose to be making more money. During the episode, Joel and Andy explain why.To be able to achieve your purpose in your work life you need to be working with a team that shares your values.Don´t let strangers on social media into your head and pull you down. They will distract you from fulfilling your purpose.You only have so much emotional and mental energy, be careful not to squander it.

 

BEST MOMENTS

‘So much in life and in business is about purpose to what you´re doing and why.’

‘You can derive so much happiness from other people’s success.’

‘If your sole purpose is to make money, the problem is when you make it, you just want to make more of it.’

 

 

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working cl