Mindset - Positive Psychology and How It Can Influence Your Marketing and Your Business with Kelly Cookson
Stay Hungry - Marketing Podcast
English - October 15, 2023 23:00 - 33 minutes - 23.3 MBBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For this episode, Joel is joined by Kelly Cookson of Cheer Up Marketing to talk about positive psychology and how it influences your marketing and business. They cover developing a growth mindset instead of a fixed one, overcoming fear of failure, identifying a way to get into a flow state that works for you and developing positive emotions.
KEY TAKEAWAYS
Fear of failure acts as a barrier to success.Develop a growth mindset. Most people have a fixed mindset, which is restricting.Working as an employee for part or the week slows entrepreneurial progress.In a sales negotiation - hold the silence to hold the space.Maximise your strengths and address your weaknesses.Before tackling a hard task, give yourself a boost e.g. go to the gym.A flow state is powerful. Kelly explains how to identify a way for you to achieve that state.Instead of chasing happiness, strive for positive emotions.Listen to your intuition.Stop working with dickheads.BEST MOMENTS
‘If you don't work on yourself, then you are the block the thing that's gonna stop you from getting there.’
‘Go until you get a no or a yes.’
‘Be aware of your strengths and weaknesses.’
EPISODE RESOURCES
https://www.instagram.com/cheerupmarketing/
https://www.linkedin.com/in/kcookson/
https://www.facebook.com/groups/spamtowham/
https://www.cheerupmarketing.com/free
VALUABLE RESOURCES
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.