Mindset - Don´t Get Fooled by a Six-Pack

In this episode, Joel, and Andy talk about the fact that looks can be deceiving, especially in business. If you are not careful, you can let this deception lead to your thinking that you are not as good as your competitors. Self-doubt can creep in and overwhelm you. During the episode, Joel and Andy explain how to stop this from happening and banish it quickly if it does start to become an issue.

 

KEY TAKEAWAYS

 

People put up a front all the time. Particularly in business.Do not let looks deceive you and make you feel that you are in some way inferior.You don´t have to know everything to be just as good or better than your competitor. Your ninja skill of finding stuff out fast bridges any gap.If you are in a meeting, make a promise to get back to someone with something actually do so. That cements a relationship faster than anything.Remember, to an extent, everyone is winging it.If you are having self-doubt because you have not prepared enough, do the work to fill that gap.Act like you deserve to be there, but still be willing to learn.

 

 

BEST MOMENTS

‘We have so many bloody examples of this because like it's rife that basically looks can be deceiving in business and it's superficial. ´

‘Find out that person's first name in whatever environment you're in, and then use it a lot.’

‘it's about positioning yourself for success. Some people position themselves for arrogance. When it becomes an ego thing you've got a problem.’

 

EPISODE RESOURCES

The 4 Hour by Tim Ferris - https://www.amazon.co.uk/4-Hour-Body-uncommon-incredible-superhuman/dp/B006PHM3IO/

 

 

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have been featured in Design Week, The Drum, and Social Media Today.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell