Marketing - Why Digital Advertising Is Better Than Press Advertising

Today, Joel and Andy look at the ten reasons digital advertising is better than press advertising. They share several examples and discuss, targeting, getting the most out of ad metrics, and working out how much you should invest in digital ads.

KEY TAKEAWAYS

Digital marketing is flexible and enables you to be laser-targeted with your advertising.Digital ads are easy to analyse to see what works best. Within a week you will be able to see if a digital ad is effective.Press ads are nowhere nearly as cost-effective as properly targeted digital ads.Digital ads need to be viewed as an investment. The real-world examples shared in the podcast demonstrate why.Press adverts still have a place in a few markets.

BEST MOMENTS

‘The obvious first one (advantage) is targeting. ´

‘You have to be able to track those metrics…. follow the money.’

‘The return on ad spend is just ridiculous.’

‘At the start, it is hard to see past that initial outlay…it´s all about investment.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

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