Marketing – Unfair Shopify Advantages

In this episode, Joel and Andy explain why Shopify + online advertising is a massive opportunity, right now. Leveraging ads in the right way enables you to scale a store at an amazing rate. This is an opportunity you can’t ignore!

Joel and Andy explain how to shortcut the learning curve and cash in on Shopify.

KEY TAKEAWAYS

It is no longer difficult to find your ideal niche and identify offers that really resonate without spending a lot.AI is a game changer for testing, targeting, optimising and more.Most existing stores are not optimising well.Remarketing is key, yet many firms don’t do it.Meta and Google ads are underpriced.Do your research or outsource it.Cross sell. What else does the buyer need?As a second-mover you can learn from the mistakes, and successful campaigns of others.Set goals based on the right KPIs, then expand those campaigns you know for sure are delivering positive results.Once you have a lead nurture it. Doing that costs you nothing. Bear in mind that attention spans are short.Don’t look and sell the same way everyone else does.Think about who you put your products in front of, some people will pay more.

BEST MOMENTS
‘Being a second mover gives you an advantage because you can learn from the mistakes others have already made. ´

‘There are thousands of businesses out there that just don’t go near marketing.’

‘There’s no point in being in the middle….you can charge a premium.’

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had