Marketing - There's No Point in Marketing Without Sales

In this episode, Rob Austin, from SME Skills, and Joel have an in-depth chat about the sales function of a business. They tackle sales stereotypes and how to ask powerful, authentic questions in your sales process. 

They discuss why every business needs a sales process, why you are not the main character in your prospects' story and why getting a "no" is still a result. As well as how to take the fear out of picking up the phone. They also explain how to trick Jordan Belfort into buying his own pen and much more besides…

 

KEY TAKEAWAYS

Most people think about the act of making a sale negatively.Marketing does not have that stigma. There is no point in marketing if you don't follow through and make sales.To sell effectively you must get your mindset right. How to do that is discussed in the episode.You must 100% understand what you are doing. That is only possible through practice. Don't wing it.When selling, give people options that will genuinely get them to where they want or need to be.You must care and genuinely want to deliver for the prospective client.Realness is essential, people know when you are not being genuine and react badly when you try to deceive them.

BEST MOMENTS

‘For some reason, sales have this stigma. ´

‘I think business owners with sales and marketing are terrified of rejection.’

‘Take the time and really build the rapport.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

EPISODE RESOURCES

Email - [email protected]

LinkedIn : https://uk.linkedin.com/in/robaustinsales

 

ABOUT THE GUEST

Rob was born in Scotland but spent most of his life living in Spain enabling him to speak fluent Spanish. He then moved back to the UK, to the beautiful English Riviera in Torbay 15 years ago.

Having spent over 12 years in corporate hospitality in some of the finest hotels in Torbay, he eventually wanted out of the industry so he could better utilise his skills. This led him to a sales position in Exeter working for massive clients securing opportunities for them, enabling growth and expansion. 

His success within many different industries led to his building his own business, where he could pass his skills on to his clients, enabling them to double their sales within a short time.

"I joined the SME Skills Academy as I could no longer sustain or give as much to my clients as I wanted to, SME Skills