Marketing - The TikTokification of Social Media

In this episode, Joel, and Andy sit down to look at why TikTok has gained so much traction and is so effective for marketing. They discuss how to reach people in a world where their attention span is getting shorter, and you have to be increasingly ridiculous to catch people's eye. Including talking through and avoiding the pitfalls.

KEY TAKEAWAYS

It does not matter that the platforms have changed, the fundamentals of marketing still apply.Businesses that just occasionally post any old thing get nowhere. Those that are successful with TikTok post really relevant content, 3 or 4 times a day.By being consistent and not publishing trash you can easily beat your competitors. Hardly any of them will be taking social media seriously.There is no point in getting engagement if you don't have a way to build a long-term audience.TikTok and social media take far more work than you realise.Posting the wrong thing on TikTok can be incredibly damaging to your business.Take your 5 key selling points and come up with creative ways to make people more aware of them.Don´t jump on too many bandwagons.

BEST MOMENTS

‘There will be very few of your competitors, if any, that are genuinely making an effort on social media. ´

‘If you can't say what you want to say quickly there is not much point in saying it’

‘Consistency is where most businesses fail.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and un