Marketing - Mastering the Art of Customer Persuasion

In this episode, Joel and Martha talk about mastering the art of customer persuasion. They discuss identifying what people want or need and demonstrating to them that you offer exactly that. As well as how to delight customers to create loyal brand advocates who buy regularly and recommend you to others.

Joel and Martha also share some effective ways to retarget those who do not buy the first time around and how to build a strong customer relationship.

KEY TAKEAWAYS

Using what people want or need is central to the art of customer persuasion.Don´t waste time and energy trying to sell to customers who don´t actually need what you offer.When customers love what you do, they become powerful brand advocates.Don´t confuse people, by asking them to do too much or sharing info they don´t really need.Make it easy to buy from you. If people have to click too many times, you'll lose them.Give your customers targeted gifts and work to make them feel like a part of your tribe.Little errors break customer relationships e.g., getting someone´s name wrong.

BEST MOMENTS

‘The ultimate game is to get them to become brand advocates. ´

‘Do what you said you would.’

‘An oops campaign is a really powerful way to rebuild a relationship that has gone quiet.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ 

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different