Growth - Getting Meticulous With Athena Cauley-Yu

Welcome to another captivating episode of the "Stay Hungry" podcast, hosted by the marketing and mindset expert Joel Stone. In this episode, Joel engages in an enlightening conversation with Athena Cauley-Yu, the visionary founder and owner of Meticulous Ink. Join them as they explore the fascinating intersection of traditional business, the emerging world of Web3, and the transformative power of being meticulous.

Meticulous Ink is different from your ordinary stationery company. Led by a team of passionate and diverse creatives, they are committed to crafting exquisite, tactile stationery that delights the senses. From their charming studio in Bath, they use their 1960s printing presses to bring their designs to life on beautiful papers, resulting in greeting cards, stationery box sets, and bespoke print projects that capture the essence of fine craftsmanship.

Joel and Athena kick off the conversation by delving into the intriguing connection between traditional artisan businesses and the disruptive potential of Web3. They explore how Meticulous Ink combines their love for timeless craftsmanship with a keen interest in blockchain technology, envisioning a future where these seemingly contrasting worlds can coexist and thrive.

The serendipitous encounter between Joel and Athena occurred through their shared involvement in Gary Vaynerchuk's VeeFriends NFT project. They had the opportunity to spend valuable time together at VeeCon 2 in Indianapolis, bonding over their shared passion for entrepreneurship and the possibilities within the NFT space. Tune in to discover the excitement and unique experiences that come with embracing your NFT character through fancy dress, sparking engaging conversations, and turning heads along the way.

Throughout the episode, Joel and Athena emphasize the invaluable benefits of being meticulous in business. They explore how attention to detail, thoughtful planning, and a focus on delivering exceptional quality can set businesses apart in a crowded marketplace. Learn how Meticulous Ink has navigated the challenges of running an artisan, traditional company in a fast-paced, technology-driven world and discover the strategies they employ to maintain their unique identity and connect with their audience on a deeper level.

Furthermore, Joel and Athena share insights on transforming a business into an immersive experience where customers feel a genuine sense of belonging and connection. Discover how Meticulous Ink has cultivated a community around its brand, creating a space where creativity thrives, and customers become ambassadors for their stationery masterpieces.

If you're a business owner seeking inspiration, intrigued by the possibilities of Web3, or fascinated by the power of being meticulous in your endeavours, this episode is a must-listen. Join Joel and Athena as they unpack the secrets of marrying traditional craftsmanship with emerging technologies, opening doors to new horizons, and redefining the future of business.

KEY TAKEAWAYS

You can have an amazing impact on the world by working hard.Occasionally take a step back and reconnect to why you started your business.NFTs come in different forms. It’s not just about pictures or short videos. The ones Joel and Athena own includes access to Gary Vee´s conferences (VeeCon) for 10 years.Being around creative people feeds your creative energy.Work the way you want. When you do things become far more scalable.

BEST MOMENTS
‘I had to explain that I'd bought a really bad picture of a turkey to my wife. ´
‘If you get ultra transactional, you lose the kind of joy of business.’
‘I was like, f**k, like, you were black and white, and now you're in colour, this is mental.’

EPISODE RE