Most people complicate business, but really you only need three core things to make any business work. I'm breaking down those three elements in today's video. 


Of course, within each element there are dozens (maybe hundreds) of strategies, tactics, tricks, and approaches to help you optimize each step. But that's the fun part of business. Experimenting with each step, tweaking, testing, refining, and doing it all again. 


As you step into your role as CEO - you'll begin to see the various levers you can pull and adjust to help your business reach more people, offer amazing products and services, and maximize your impact and income. 


Let's go! 




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