Smell is the most underrated of our senses -- and it affects everything. Alex Wiltschko joins Vasant Dhar in episode 81 of Brave New World to discuss the role of smell in our lives -- and in this new digital age.

Useful resources:
1. Alex Wiltschko on LinkedInGoogle VenturesGoogle Scholar and Twitter.
2. Osmo.
3. Perfumes: The A-Z Guide -- Luca Turin and Tania Sanchez.
4.  Perfume: The Story of a Murderer -- Patrick Suskind.
5. The Mystery of Smell -- Lydialyle Gibson on Sandeep Robert Datta.
6. A novel multigene family may encode odorant receptors: a molecular basis for odor recognition -- Linda Buck and Richard Axel.
7. Metabolic activity organizes olfactory representations -- Wesley W Qian et al (including Alex  Wiltschko.)
8. Hyperbolic geometry of the olfactory space -- Yuansheng Zhou, Brian H Smith & Tatyana Sharpee.
9. Odor Perception and the Variability in Natural Odor Scenes -- Geraldine A Wright and Mitchell G.A. Thomson.
10. The Biological Sense of Smell -- Christine WJ Chee-Ruiter.
11. Also check out the work of Jim DiCarloDavid Marr and Eero Simoncelli.

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