Words To Win By artwork

Words To Win By

27 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 130 ratings

Words To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories.

*Formerly called Brave New Words

Politics News
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

From the Fight for $15 to Hot Labor Summer: Working Class Wins to Win Over the Working Class - United States

February 20, 2024 10:00 - 38 minutes - 35.6 MB

In 2012, the Fight for $15 and a Union launched, catalyzing a mass movement of low wage working people that helped raise wages across the country and plant the seed for today's resurgence of the power of working people in union. In this episode, hear how the Fight for $15 and a Union got folks across the country to walk out despite the precarity of their jobs and clapped back at the standard divide and distract tactics of the opposition. And learn how doing an end-run around corporate contro...

Don't Buy It: The Trouble With Talking Nonsense about the Economy - United States

February 13, 2024 10:00 - 42 minutes - 38.8 MB

Voters consistently rank the economy as their top issue. And despite the fact that Democratic administrations routinely deliver far better economic outcomes, voters credit Republicans with better handling of the economy over Democrats. In this episode, we delve into what it means to manage the economy well, what’s behind voters’ distrust of Democrats on economic matters, and research-backed solutions to reframe this debate on our terms and win over voters.  Learn more about the show at Word...

Speak Yourself: Mobilizing Youth to Win Elections - Brazil

February 06, 2024 10:00 - 34 minutes - 31.2 MB

In 2022, Brazilians faced a match-up between far-right incumbent, Jair Bolsonaro, aka ‘Trump of the Tropics’, and progressive Luiz Inácio Lula da Silva. In the end, Lula triumphed by a fraction of a percent. That hard fought victory was thanks in no small part to youth voters and the campaign that increased their participation by 47%. Listen in on how organizers unleashed the power of BTS fandom, democracy trainings, celebrity endorsements, and carefully calibrated messaging to create a poly...

Maintaining a Ban on Fossil Fuel Exploration - Costa Rica

January 30, 2024 10:00 - 34 minutes - 32.1 MB

Costa Rica is an international icon in all things environmental, and mitigating climate change is no exception. But when Rodrigo Chaves Robles assumed the presidency in 2022, he put this policy into peril. Savvy strategists and campaigners have flexed the power of Costa Rican identity and dedication to conservation to get businesses, activists and policymakers to work together to keep Costa Rica “libre de perforación” or free of perforation. Hear how Costa Rican advocates are mobilizing youn...

Can You See Me Now? Legal Status for Ireland’s Undocumented Immigrants - Ireland

January 23, 2024 10:00 - 32 minutes - 29.3 MB

In 2022, Ireland granted legal status to undocumented immigrants who had been in the country for at least four years. This landmark achievement was ten years of fearless undocumented leadership and constant campaigning in the making. Thanks to the courageous coming out of undocumented leaders, supported and sustained by Migrant Right Centre Ireland, the Justice for Undocumented Campaign rewrote the rules and led the government to grant legal status to 11,000 people. Learn how undocumented le...

Protecting Our Freedoms: Defeating MAGA Republicans in the 2022 Midterms - United States

January 16, 2024 10:00 - 41 minutes - 38.3 MB

In the 2022 Midterms, Americans defied polling, pundits and precedent to stave off the predicted Republican “Red Wave” takeover. Despite significant challenges, Democrats were able to hold the Senate, minimize House losses, and flip or retain key battleground state legislatures and governorships. In this episode, we delve into why conventional wisdom about politics doesn’t just miss the mark, but actively impedes what we must do to prevail against right-wing efforts to seize and hold power. ...

Coming Soon: Season 3 of Words to Win By

January 09, 2024 10:00 - 1 minute - 1.62 MB

We’re back again with Season 3 of Words to Win By. We head to Brazil where young people sealed the deal to oust Bolsonaro and bring Lula back to power, unpack how Democrats won across battlegrounds in the 2022 US Midterm, consider what comes in Costa Rica’s fight to ban fossil fuel extraction and trace how undocumented immigrants in Ireland won legal status. And we offer a two-part episode on messaging about the economy - unveiling why voters give the right top marks on this topic and what p...

BONUS: Teaching Texas: Chapter 1: Under God

November 29, 2022 11:00 - 35 minutes - 32.9 MB

Introducing Wonder Media Network's latest audio documentary, Teaching Texas. In 1961, Norma and Mel Gabler were a quiet couple living in Longview, Texas. One day, they noticed some factual errors in one of their sons’ textbooks. What began as a small complaint morphed into a multi-decade crusade to shape what children of Texas ​​— and therefore the country — read in their textbooks. In an election year with raging debates around education, this audio documentary charts how Texas dictated Ame...

Changing the Narrative About First Nations - Australia

December 28, 2021 10:00 - 32 minutes - 29.3 MB

Starting in 2019, Aboriginal and Torres Strait Islander advocates began an ambitious two year effort to flip the script on sovereignty, self-determination and justice for First Nations. Now, after comprehensive communications training and robust messaging research, campaigners are making new gains on land rights and tackling damage to the climate. Learn more about the show at WordsToWinBy-Pod.com Follow Anat on Twitter Follow Wonder Media Network Website Instagram Twitter

Flipping the Senate through Georgia Runoffs - United States

December 21, 2021 10:00 - 37 minutes - 34.8 MB

In 2020, Georgia selected a Democrat for president for the first time since 1992. But the organizers who made this happen, having registered 800,000 new voters, had an arguably more daunting task ahead: winning two Senate runoff elections two months later. With unwavering commitment to Black, Latino and Asian American communities, organizers deployed best practices in voter mobilization across mediums to win both races and flip the balance of power in Congress. Learn more about the show at ...

Legalizando el aborto - Argentina

December 14, 2021 10:00 - 37 minutes - 34.6 MB

A las 4 de la mañana del 30 de diciembre del 2020, mientras las multitudes estaban reunidas al frente del Congreso esperando el voto final, Argentina legalizó el aborto. Se hicieron realidad las expectativas y se validó el trabajo arduo de las organizadoras y abogadas, políticos y proveedores de atención médica, líderes feministas veteranas y activistas adolescentes recientemente comprometidas. Aprende mas sobre el podcast en WordsToWinBy-Pod.com Sigue Anat en Twitter Sigue Wonder Media N...

Legalizing Abortion - Argentina

December 14, 2021 10:00 - 34 minutes - 31.3 MB

At 4 a.m. on December 30th 2020, as crowds gathered in front of Congress awaiting the final vote, Argentina legalized abortion. This realized the hopes and validated the hard work of organizers and lawyers, politicians and medical providers, veteran feminist leaders and newly engaged teenage activists.  Learn more about the show at WordsToWinBy-Pod.com Follow Anat on Twitter Follow Wonder Media Network Website Instagram Twitter

Striking for Public Education - West Virginia and Arizona

December 07, 2021 10:00 - 31 minutes - 29.1 MB

As we witness today’s rightwing attacks on our public schools, we consider what the 2018 educator strikes can teach us about formulating an effective response. This movement to secure better healthcare, classroom funding, and more equitable pay ignited in states you might not expect: West Virginia, Oklahoma, and Arizona. And from there, it took off and delivered wins across the nation. Learn more about the show at WordsToWinBy-Pod.com Follow Anat on Twitter Follow Wonder Media Network We...

Buena Política - La República Dominicana

November 30, 2021 10:00 - 36 minutes - 33.4 MB

En el 2020, un grupo tenaz de organizadores y activistas veteranos propulsaron a José Horacio Rodríguez desde la oscuridad hasta ganar un escaño en el Congreso, con más votos que ningún otro candidato de su circunscripción en el distrito central en la República Dominicana. Combatiendo partidos arraigados en un sistema corrupto de recibir pago para jugar a la política, la campaña de José Horacio desencadenó el poder de lo positivo bajo el título ‘Buena Política’. Aprende mas sobre el podcast...

Buena Política - Dominican Republic

November 30, 2021 10:00 - 33 minutes - 31.1 MB

In 2020, a steadfast crew of veteran organizers and activists propelled José Horacio Rodríguez from obscurity to win a seat in Congress with the most votes of any candidate from his constituency in the Dominican Republic. Battling entrenched parties in a corrupt system of pay-to-play politics, José Horacio’s campaign unleashed the power of the positive under the banner ‘Buena Política,’ Good Politics.   Learn more about the show at WordsToWinBy-Pod.com Follow Anat on Twitter Follow Wonder...

Protecting the Election Results - United States

November 23, 2021 10:00 - 36 minutes - 33.2 MB

While many Americans looked on in disbelief as Donald Trump refused to accept the outcome of the 2020 election, others had been reckoning with this scenario for months. Lawyers battled frivolous suits, advocates recruited poll workers, and organizers thwarted efforts to toss out ballots.A far less visible effort was also underway: armed with nightly empirical testing, messaging experts and artists provided narrative guidance and visual content to support countless leaders across states to en...

Operation Libero - Switzerland

November 16, 2021 10:00 - 25 minutes - 23.7 MB

In 2016, fresh off dual victories in a referendum criminalizing immigrants and a parliamentary election that brought them nearly 30% of seats, the far-right Swiss People’s Party seemed destined to pass a second enforcement initiative to strip Swiss residents with foreign passports of any due process rights. With opposition parties and major human rights groups leery of taking on a campaign they considered a lost cause, the newly formed Operation Libero jumped in. With virtually no resources,...

Winning in WI 2020

November 09, 2021 10:00 - 33 minutes - 30.5 MB

In 2020, all eyes were on Wisconsin, a state that paved Trump’s way to the White House when he won there in 2016 by just 0.77% of the vote. This time around, organizers and strategists both from within the Democratic Party and the grassroots, bested the right-wing playbook with persuasive and mobilizing messages that ensured Biden his victory with an even closer margin of 0.63%.  Learn more about Race Class Narrative at WeMakeTheFuture.us Learn more about the show at WordsToWinBy-Pod.com ...

Coming Soon: Season 2 of Words to Win By

October 26, 2021 09:00 - 2 minutes - 2.23 MB

On season 2 of Words to Win By, we're going from Switzerland to Arizona and from the Dominican Republic to West Virginia to unpack some of the fiercest fights - and biggest come-from-behind victories - for progressives. For each of these stories, we examine the words, tactics and strategies needed to take on entrenched parties and defy expectations to win. Season 2 premieres November 9th.

Access To Medicines - United States

September 06, 2019 02:13 - 30 minutes - 27.9 MB

In the U.S., the battle over drug prices is heating up to confront corporate greed and pay-to-play politics. We examine how audacious organizing and morally-centered messaging proved victorious decades ago and holds promise for building a movement to liberate us from living at pharma’s mercy.

Let's Do This - New Zealand

September 06, 2019 02:11 - 26 minutes - 24.1 MB

In 2017, despite voter attitudes indicating the conservative National Party would retain control of the government, Jacinda Ardern became Prime Minister of New Zealand. We look at how she and the Labour Party defied certain campaigning conventions to deliver an unexpected win that made her the world’s youngest woman head of state.

Police Reform - Washington

September 06, 2019 02:08 - 28 minutes - 26.1 MB

Advocates in Washington state, confronting one of the most permissive standards for justifiable use of deadly force in the country, brought police reform to the ballot and won. We explore the strategies behind their unorthodox coalition and how leaning into race, in defiance of conventional wisdom, proved pivotal to persuasion and mobilization.

Police Reform - Washington

September 06, 2019 02:08 - 28 minutes - 26.1 MB

Advocates in Washington state, confronting one of the most permissive standards for justifiable use of deadly force in the country, brought police reform to the ballot and won. We explore the strategies behind their unorthodox coalition and how leaning into race, in defiance of conventional wisdom, proved pivotal to persuasion and mobilization.

People Seeking Asylum - Australia

September 06, 2019 02:06 - 31 minutes - 29.2 MB

The Australian government has crafted and carried out an immigration policy so abusive that it earned President Trump’s praise. Yet, over the last few years, facing a conservative and openly xenophobic administration, human rights advocates mounted and won four campaigns challenging offshore detention of people seeking asylum.

Together For Yes - Ireland

September 06, 2019 02:04 - 31 minutes - 29.2 MB

With abortion at a flashpoint in the U.S. and states practically or literally banning the procedure, we unpack how Ireland went from total ban to public acceptance. We learn how campaigners avoided a gauntlet of messaging missteps to deliver a decisive victory on an issue once considered too taboo to name.

Greater Than Fear - Minnesota

September 06, 2019 02:01 - 30 minutes - 28.1 MB

In Minnesota, GOP operatives read in Clinton’s slim victory an opportunity to gain ground with their racially coded, anti-immigrant, Islamophobic appeals. Yet in 2018, progressives in the state not only stalled these efforts, they won across races, defining what it means to be “Minnesotan” through an aspirational narrative of multi-racial populism.

Brave New Words Trailer

August 27, 2019 03:36 - 3 minutes - 3.62 MB

An early listen to some of the stories you'll hear on Brave New Words.

Twitter Mentions

@wmnmedia 17 Episodes
@anatosaurus 16 Episodes
@gracelynch08 1 Episode