Vybes, Jonathan Eppers | EP#04 - Brave New Brands with Daniel Weinmann

In this episode of Brave New Brands, we have Jonathan Eppers, founder of Vybes, a functional wellness brand that makes beverages to reduce stress and help you achieve balance in your daily life.

Check out some interesting topics in our conversation:

The story of how Vybes was createdFirst steps to enter the beverage industryHow will consumers perceive your brand in retail storesConsumer behavior towards online shoppingIterating your product in the early stagesScaling your reach vs being a premium productUnderstanding your customer's pain pointsThe importance of a healthy company cultureAdapting to challenging timesBuilding deep relationships direct-to-consumerLessons for early-stage founders

I hope you enjoy this conversation and take away many insights into your own journey.

And remember to share your questions, thoughts, and insights with us!

Video version: https://youtu.be/sibQFDdIYaw

More about Vybes and Jonathan Eppers on:
https://www.linkedin.com/in/jonathaneppers/
https://idrinkvybes.com/

More about Daniel on:
https://www.linkedin.com/in/danielweinmann/
https://www.youtube.com/channel/UCVkb_j_g-PV7HZUev3Rke8w?sub_confirmation=1
[email protected]