“With fintech, people over-index on the math of why someone should do something. They forget about the psychology of someone buying that financial product. There are a lot of considerations that go into purchasing a financial product, and they're not all math. Most people are emotion-driven, not math-driven. Founders forget to talk to their customers about their considerations. They go straight to the numbers and the math, and a lot of people don't enjoy that because it doesn't resonate. They don't engage with it well.” - Shiyan Koh

“Neobanks were a huge category that got funded, but the report indicates only about 5% of them are profitable. This is where they run into that problem, which is you can go out and get a lot of users, but if you're not disciplined about how you underwrite and monetize them, it can be a money-losing proposition. It's on the neobanks and incumbent banks to improve the product experience and make customers stay even if other places offer slightly more interest.” - Shiyan Koh

“People tend to focus a lot on the cost of acquisition because that seems to be a more straightforward go-to-market. A lot of aspiring fintech founders end up getting shocked by the cost of capital, especially since there's been a lot of change over the past three years. So a lot of models that seem to work don’t work at different levels of cost of capital. I've seen some fintech founders fail when they don’t think about how each of these factors could change over time.” - Jeremy Au

Jeremy Au and Shiyan Koh, Managing Partner of Hustle Fund, discuss three pivotal topics:

1. Sea Group's Strategy: They talk about the Sea Group’s 30% stock drop despite its profitability since Q4 of the previous year. The contraction is attributed to increasing competition from Alibaba (Lazada) and Bytedance (TikTok) across Southeast Asia, the decision to focus on growth to compete and the US public markets pricing in their assessment of the situation. 2. Digital Banks and Underbanked Market: They discuss the under-banked segment in emerging markets, where incumbent banks often focus on high-end customers. New players like Sea, Grab-Singtel, and Standard Chartered with NTUC Fairprice are entering the banking scene to target this underbanked segment and leverage their vast distribution networks. They also share the challenge of identifying the right financial services to offer to ensure profitable operations.

3. Southeast Asia's Fintech Models: They talk about the importance of founders having a clear understanding of their business model, especially on net interest margin. They underscore the value of knowing the cost of capital, acquisition costs, and the quality of underwriting early on to allow the business to be proactive rather than reactive.

They also delve into the rise of neobanks, benchmarking in the fintech realm, the essence of humility in founders, the crucial aspect of aligning with market realities, and how understanding underwriting accurately can shape the success trajectory of a FinTech startup.

Watch, listen or read the full insight at https://www.bravesea.com/blog/digital-bank-strategy

Get transcripts, startup resources & community discussions at www.bravesea.com

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