Are you gearing up for the biggest retail event of the year? If not, then it's time to get your Black Friday game plan sorted. Join me as I share my 5-step process for planning a black friday that's profitable, sustainable and aligns with your brand's values. We'll dive deep into understanding your customers' behaviour, aligning your offers, executing promotions seamlessly, and optimizing your efforts. It's never too late to start strategizing for Black Friday. Let's make this holiday season your most profitable yet! For more resources, check out the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/master-black-friday-this-year