The Most Underrated Marketing Channel

Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I’m going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so if you're not using it to promote your business, you're missing out. I’m also going to give you some tips on how to create engaging and valuable email content, as well as how to offer exclusive content or discounts to your email list. So, make sure to listen to this episode and start using email marketing to boost your business’s success!

Key Highlights:
[00:20 - 06:32] Open Segment
An overview of one of the most underrated marketing channels
Why email marketing is an important channel for businesses to consider
It is important to track how much revenue email marketing is contributing to a business’s overall revenue

[06:33 - 15:16] There Are Many Ways to Grow Email Marketing Revenue
How people can grow their email lists
It is key for purpose-driven brands to consider their margins when doing offers and to test different offers to see which ones convert the best
You should have a plan and determine who you're going to send your emails to

[15:17 - 19:35] Less Is More When It Comes to Email Management
Why people shouldn’t be afraid to email people
The benefits of email marketing
Kristi discloses the main tactic for increasing email marketing revenue

[19:36 - 21:25] Closing Segment
Register and enroll in The Email Marketing Masterclass here. Don’t miss the free 60-minute webinar where you'll learn how to amplify your revenue through content, connection, and communication. The workshop is live. The recording will be sent to all who register! Limited to 50 participants. You’ll find all the information at this link: https://my.demio.com/ref/4tEnAjeUuMeDUv15
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Key Quotes:

"If you were to sell your business today, each of those email subscribers is worth something because those email subscribers are their own channel. This is something you own.” - Kristi Soomer
"Email marketing is underrated because there are so many things that can be done with it, such as growing a list, nurturing it with great content, and automating some of the processes.” - Kristi Soomer