Black Friday Cyber Weekend eCommerce Wrap up

The eCommerce Maven Podcast

English - December 06, 2021 13:00 - 20 minutes - 27.6 MB - ★★★★★ - 13 ratings
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Previous Episode: How to Find Your Genius Ft. Kelly Trach

Next Episode: How to Stay Protected & Profitable using Intellectual Property and Contracts

“Spend some time looking at your sales over last weekend. Pull those days that match up to Black Friday from last year and check out your growth. look at the KPIs that would be most important for this and start to track them because that's where we start to see where the opportunities are in the brand for growth and for performance.” - Kristi Soomer

Welcome to Brave and Boss with Kristi Soomer. In this solo episode, we get the scoop on Black Friday, how come many felt like sales were down while others saw growth? We discuss the possible factors that played a role in sales, or a lack thereof and what you can do going forward into the holiday season to finish 2022 strong.

Find links, resources mentioned and full show notes at:
https://www.kristisoomer.com/blogs/retail/black-friday-cyber-weekend-ecommerce-wrap-up

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