Brandstorm
92 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 11 ratingsEver see a new product in a store and say, wow, I wish I would have thought of that, or how a product got its name? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.
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Episodes
Episode 92: Enhancing Your Online Visibility with SEMrush
March 02, 2020 22:46 - 33 minutes - 31.7 MBIf you are an online marketer and want to know how to increase your visibility online, you should take a listen. don’t go away. Our guest on this episode is from the world's leading competitive research service for online marketing. Fernando Angulo, head of communications at SEMrush talks about its tools and strategies for getting its clients noticed online. About SEMRush SEMrush was a startup in 2008 with about 12 software and a great idea. Headquartered in the Czech Republic, its first...
Episode 91: Enhancing Your Visibility Online with Global Leader SEMRush
February 20, 2020 17:27 - 19 minutes - 17.6 MBIt’s a new decade and a new year, but some things remain constant. Content is still king, and its followers are growing. What’s changing is the way we consume content. In the past, content creation has been primarily text-based. Thanks to smartphones, however, more and more people prefer different ways to learn about brands. We’ve seen an explosion in podcasting and video is likely to be the next boom as it becomes more affordable and easier to do. Companies like Vidyard have seen the tren...
Episode 90: Is Influencer Marketing Right for Your Brand with Kerry Perse
February 12, 2020 22:35 - 27 minutes - 24.2 MBWhat is influencer marketing? It’s basically a type of social media marketing that uses endorsements and product mentions from people with influence – they have a large social media following or they are viewed as experts in their industry. Our guest today is an expert on this very topic. Kerry Perse is the founder of Influence & Inspire Consulting. She’s here to tell us how to get started in Influencer Marketing. About Kerry Perse Kerry has a diverse background in advertising and market...
Episode 89: Making TV Media Buying Easier with Michael Beach at Cross Screen Media
February 05, 2020 18:00 - 23 minutes - 23 MBWith so many ways to watch video content these days, it’s a great time for the consumer, but it has also become an increasingly difficult time for the local media buyer. On this episode of Brandstorm, Michael Beach, CEO at Cross Screen Media, talks about his video advertising platform, which helps media buyers take some of the challenges out of buying broadcast, cable, connected TV, desktop mobile and social video content. About Cross Screen Media Cross Screen Media is a spinoff of a pol...
Episode 88: Drone Photography Considerations with Frank Datzer
January 15, 2020 18:30 - 24 minutes - 21.9 MBCould your brand benefit from getting some spectacular aerial footage? If the answer is yes, what exactly do you need to know about drone photography? On this episode, Frank Datzer, director of photography and licensed drone pilot for DCP Video, shares his expertise. About Frank Datzer Frank has been involved in videography and video production for 35 years. He spent most of his career at U.S. Bank and later G.E. Medical. He owned a DVD Duplication Service before getting back into video ...
Episode 87: How Milwaukee Got the DNC with Megan Suardini at Visit Milwaukee
January 07, 2020 22:22 - 30 minutes - 30.6 MBIt was a long campaign with intense competition, but in the end, Milwaukee beat out Miami and Houston to be the host city of the Democratic National Convention (DNC), July 13 – 16, 2020. Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee. About Visit Milwaukee Visit Milwaukee is an accredited destination marketing or...
Episode 86: Training, Retaining & Attracting Talent to SE Wisconsin with Susan Koehn, VP, Industry & Talent Partnerships
November 13, 2019 17:06 - 31 minutes - 31.8 MBA report by the Wisconsin Policy Forum indicates that more retirees and fewer young people could create a workforce dilemma for the state in the coming years. The Milwaukee Metropolitan Association of Commerce, or MMAC, has partnered with the Milwaukee 7 to help companies in the region attract, retain and train workers in jobs that offer growth potential. In this episode of Brandstorm, Susan Koehn, vice president of the Talent & Industry Partnership and point person for this initiative, tell...
Episode 85: A Corporate Gift Idea to Remember with Shahnoza Saadati
November 06, 2019 18:30 - 23 minutes - 23 MBThe holidays are just about here, so all of us at #Brandstorm thought it would be fun to talk about a sweet, corporate gift idea. This office gift could also be a clever way of saying, “I’m sorry,” when you really mess up. The name of the franchise is Woops! Its bakeshops and kiosks serve artisanal, French macarons, pastries and coffee all around the country. Milwaukee owner Shahnoza Saadati talks about this relatively new franchise and its delicate creations. What is a French Macaron? S...
Episode 84: Building a Brand Through Reinvestment with Derek Collins, Co-owner of Milwaukee’s Pedal Tavern
October 23, 2019 16:16 - 22 minutes - 23 MBBy bike or by boat, it is the best pub crawl in town. The Milwaukee Pedal & Paddle Tavern has become the #1 tour in town in just a few, short years. Our guest, Derek Collins shares the ups and downs of a start-up business and how he and his partner, Ryan Lloyd have expanded their bike and boat bars. Pedal Tavern Origins When Derek’s partner, Ryan, called him to tell him about a bike bar up in Minneapolis they needed to have in Milwaukee, Derek thought his friend had gone nuts. Ryan r...
Episode 83: Centralizing all Brand Communications with Online Newsrooms
October 16, 2019 16:24 - 24 minutes - 22.4 MBOnline newsrooms are becoming very popular, thanks to companies like TEKGroup International Inc., an internet software and services firm that helps PR and corporate communications professionals save time and money, while providing a platform to help increase coverage in the mainstream and social media. Companies like Starbucks, Toyota, Dunkin Donuts and Walgreen’s and many others are using these newsrooms to centralize all their communications content. On this episode of #Brandstorm, Ste...
Episode 82: Meet the Master of Direct Response Marketing, Rick Cesari
October 09, 2019 17:13 - 28 minutes - 24.6 MBOn this episode, our guest has a few ideas to help you use video marketing to increase sales. Rick Cesari has been a pioneer in the Direct Response advertising industry since the early ‘90s and has used Brand Response strategies to help build many iconic brands from scratch, including Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in jus...
Episode 81: Fuel Your Business Using Testimonials with Michael Gass
September 25, 2019 16:03 - 17 minutes - 14.1 MBOur guest says if you aren’t using testimonials, you’re missing out on a simple, but great tool for new business. Michael Gass is the founder of Fuel Lines Business Development, a firm which provides business development resources, training and consulting services to businesses like Platypus Advertising + Design. His blog, “Fuel Lines” has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150, and he is considered one of our country’s foremost authorities...
Episode 80: Finding the Right Exhibit House with the Booth Mom
September 18, 2019 15:32 - 30 minutes - 28.6 MBCandy Adams, aka the Booth Mom, was on our show earlier this year to talk about best practices for putting on a profitable trade show. On this episode, she is back to talk about exhibit houses and what they need from you, the exhibitor, to create and build your display the way you want it and within budget. About Candy Adams Candy is an award-winning, freelance exhibit project manager and journalist. Earlier this year, she won an international Gold Tabbie for “Regular Column” from t...
Episode 79: What the Secret Sauce to Chick-fil-A’s Success?
August 06, 2019 23:05 - 21 minutes - 23.5 MBYou may already know that Chick-fil-A is the third largest fast-food restaurant chain in the U. S. and that it ranks #1 in customer satisfaction. But did you know this year, the fast-food restaurant chain entered the ranks of the country’s most respected and revered companies at #51, ahead of Amazon at #54? This according to the Reputation Institute, a reputation measurement and management services firm. Kyle Bartz is one of the newest owners of a local Chick fil-A in Pewaukee, Wis. He join...
Episode 78: Tourism Destinations Use Podcasting for Rich, Digital Content
July 31, 2019 22:43 - 27 minutes - 26.8 MBToday’s guests today have been podcasting with Platypus for nearly two years. Mary Motiff is the Director of Tourism for Bayfield County, which is located in Northern Wisconsin along the southern shore of Lake Superior, and Pam King is the executive director of the Grafton Area Chamber of Commerce, located just 20 miles north of Milwaukee. Both destination marketers have been using podcasting to share digital content about the goings-on in their communities. About the Grafton Community G...
Episode 77: Uncovering, Expressing & Amplifying Your Brand’s Personality Traits with Prentice Howe
July 18, 2019 17:27 - 14 minutes - 13.7 MBHow can you get noticed when your brand is in a crowded space and you are just a small fish in a really big pond? Our guest today says you can play that to your advantage. Prentice Howe is the owner and CEO of Door Number 3, an Austin ad agency and author of the Empowered Challenger Playbook, a book that looks at how brands can change the game, steal market share and topple giants. 5 Brand Personality Traits Most people are drawn to products that bring good things into the world thro...
Episode 76: Call for Content with Michael Greenberg
June 27, 2019 20:15 - 21 minutes - 20.2 MBBeing this first, the only, the most unique is obviously a great advantage for brands trying to get the attention of its customers. It’s also easier said than done. Michael Greenberg, is the CEO of Call For Content and author of the Authority Marketing Playbook. He says he uses strategies to develop unique, niche-specific, quality content that is engaging and delivers new customers. Call for Content Call for Content is a podcasting agency primarily focused on creating B2B content market ...
Episode 75: Creating Valuable Niche Audiences for Advertisers with Industry Dive
June 18, 2019 21:04 - 10 minutes - 10.6 MBIn a time when trade or business news publications are struggling to survive, one company is killing it. Industry Dive publishes business news and analysis for executives through dedicated sites and email newsletters. What Industry Dive does may not sound sexy, but its revenue stream is turning heads. On this episode of Brandstorm, Industry Dive’s Robin Re, VP of Marketing, talks about Industry Dive’s successful business model. Industry Dive’s Story After years of working together in dig...
Episode 74: Tanya Abreu on Healthcare Marketing to Women
May 08, 2019 15:15 - 23 minutes - 20.9 MBOur guest today is a healthcare evangelist and international healthcare industry expert. Tanya Abreu pioneered the planning of the first network of freestanding breast health centers in the greater Pittsburgh area and the establishment of more than 75 model women’s health education and primary care clinics around the world. As a healthcare marketing innovator, Tanya is also a successful speaker, author and workshop leader. Tanya’s Background Tanya began her career in education as a busin...
Episode 73: Creating an Experiential Brand with Punch Bowl Social’s Scott Sibley
April 24, 2019 16:38 - 13 minutes - 12.7 MBWork is supposed to be fun and games at Punch Bowl Social. The company calls its experiential food and beverage brand a “delectable collection of unequaled music, food, games, and beverages.” While in Milwaukee for the grand opening of Punch Bowl’s 16th location in the U.S., the V.P. of Marketing, Scott Sibley, chatted with #Brandstorm about its unique concept. What is Punch Bunch Social? Punch Bowl Social is an unusual name, but it harkens back to the Victorian era when people gathe...
Episode 72: Managing Shopping Feeds with Brian Roizen at Feedonomics
April 16, 2019 19:45 - 23 minutes - 23.5 MBHow do you go about getting your products in shopping feeds? On this episode of #Brandstorm, meet the co-founder and chief architect of Feedonomics, an advanced shopping feed management system that easily lets you import, optimize, and feed products to multiple channels like Google Shopping, Amazon, eBay and just about anywhere else. What is Feedonomics? Brian Roizen and his brother never set out to create a shopping feed management system. They were both working at an ad agency and w...
Episode 71: Consumer Profiling with Chris Hopkins
April 10, 2019 17:17 - 16 minutes - 16.1 MB“Know Your Customer.” It’s the mantra of GlobalWebIndex (GWI), a company that creates and administers the world’s largest survey on the digital consumer, representing 2.5 billion consumers in 45 countries. On this episode of #Brandstorm, we talk to Chris Hopkins, a sales development representative at GWI, about how to use its massive database to build out consumer profiles. Humble Beginnings Founder Tom Smith started GWI in a room in his house. Today, GWI has locations in New York, L...
Episode 70: Nebraska's Viral Tourism Campaign
April 02, 2019 19:43 - 30 minutes - 25.7 MBWhat do you do when you work in tourism and realize your state is dead last in places people want to visit? You come up with a new campaign! Nebraska revealed their state’s new slogan back in October. It immediately went viral for its honesty and self-deprecating humor. In this episode of #Brandstorm, we talk to the Nebraska Tourism Commission’s Executive Director, John Ricks, and the campaign’s Creative Director, Kirk Ruhnke, about its origins. Nebraska…honestly, it’s not for everyone...
Episode 69: Creating Great Radio With Oink Ink
March 14, 2019 14:47 - 27 minutes - 26 MBWhat’s the secret to a great radio campaign? If anyone knows it is today’s guest. Having written, directed and produced more than 1,000 award-winning national and international radio spots, Dan Price is the president, owner and partner at Oink Ink Radio, the oldest and largest radio ad agency in the U.S. Oink Ink Radio What’s the story behind the name Oink Ink Radio. Honestly, Dan wishes it was funnier. When Dan left a New York-based production company to join another in Los Angeles, bot...
Episode 68: John Kutac Shares What’s on Tap at Growler USA
March 06, 2019 16:01 - 19 minutes - 19 MBWhen the craft brew industry took off, it wasn’t surprising to see a new industry emerge…the craft brew pub. One of the more interesting franchise concepts is Growler USA Kitchen & Taphouse. Its president, John Kutac, talks about its success in this episode. The Growler USA Concept “True to the Brew” is the Growler USA® Kitchen & Taphouse trademark. The concept combines America’s interest in craft beer with the power of franchising. Its visually stunning display of up to 100 taps, fe...
Episode 67: Navigating the Trade Show Maze with the Booth Mom
February 20, 2019 17:04 - 28 minutes - 23.9 MBExhibiting at trade shows is a great way to build your brand, meet new customers and strengthen the relationships you’ve already made. Unfortunately, small businesses often avoid trade shows because they cost too much. Maybe you’re a startup business that has never exhibited before, or maybe you’ve managed a show before, but it didn’t produce the results you expected. In the first of two parts, on this episode, we talk to Candy Adams about best practices for putting on a profitable show. Can...
Episode 66: Creating a House of Fun with Milwaukee Admirals’ Jon Greenberg
February 13, 2019 15:38 - 27 minutes - 27.2 MBMilwaukee ranks #30 in population among U.S. cities, yet is home to four professional sports teams – the Milwaukee Bucks, Milwaukee Brewers, Green Bay Packers (Green Bay is not a TV-metered market) and Milwaukee Wave arena soccer. That’s a lot of pro sports in a city with a population of almost 1.6 million. But there’s also a fifth team, the Milwaukee Admirals, a professional hockey team for the American Hockey League and an NHL farm team for the Nashville Predators. On this episode, Milwauk...
Episode 65: Using Geofencing in Advertising with Rob Brennan & Tyler Schmidt
February 06, 2019 08:00 - 20 minutes - 20.5 MBOn this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher are joined by Rob Brennan and Tyler Schmidt, two digital marketing specialists at Platypus Advertising + Design, to talk about geofencing and OTT. We’ll find out the benefits to marketers and how it is used in advertising. What is Geofencing and OTT? Geofencing uses location-based technology, like GPS or WiFi, with mobile devices like your smart phone to serve messages to consumers within a targeted geography or a...
Episode 64: Influencer Marketing with Mercury Marine
January 31, 2019 22:50 - 24 minutes - 33.3 MBAbout Gary Lancina Gary Lancina is no stranger to marketing. Prior to joining Mercury Marine in 2016, Gary worked for SC Johnson’s marketing department. Gary promoted personal care brands using a strategy known as influencer marketing. Influencer marketing involves a forming a relationship with an influential person to strengthen a brand’s identity on social media or in-person. Gary has established a wealth of these relationships, from connections in the automotive field to minor league ho...
Episode 63: Making the most of a Seasonal Business with Mosquito Joe’s David Lepak
January 23, 2019 18:39 - 22 minutes - 24.5 MBHow do you keep a business going, when your service or product is seasonal? David Lepak owns a pest control service called Mosquito Joe of Waukesha County. He shares his journey to buying a franchise and building a customer base of 600 in the first year. About Dave and Lynn Lepak Lynn is a registered nurse and Dave is a recovering politician. After downsizing their home, the couple wanted to get into a business where they could help people. The idea for getting into the Mosquito bus...
Episode 62: Getting Strategic & Creative with All Over Media
January 16, 2019 18:24 - 13 minutes - 12.8 MBOut of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting everyday activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find out what’s new in OOH ads. OOH Advertising OOH, or outdoor media, is advertising that reaches consumers while they are outside their homes. It focuses on connecting with people while they are on the go in public places…on mobile...
Episode 61: Creating Great Experiences with Hard Rock's Joe Bravo
January 10, 2019 18:00 - 25 minutes - 21 MBTo be relevant in business, it’s all about the customer experience. On this episode of Brandstorm, Dan and Nancy talk to a man who makes a living keeping people happy. Joe Bravo is the Bars and Entertainment Director at the Hard Rock Hotel in San Diego and is responsible for creating memorable experiences for guests. About Joe Bravo Prior to coming to San Diego a few months ago, Joe worked at the Hard Rock Hotel in Las Vegas, where he oversaw the iconic Rehab Beach Club. Joe started his ...
Episode 60: Corporate Team Learning with Kyle Lacy of Lessonly
December 19, 2018 18:00 - 14 minutes - 13.2 MBAn educated and knowledgeable employee is a happier employee, according to our guest on this edition of Brandstorm. Kyle Lacy is the VP of marketing at Lessonly, a modern team-building software company based in Indianapolis. The company provides online training software for those in sales, customer service, and any other customer-facing role. Its biggest customers include the retail, telecom and software industries. The Six Pillars of Training The mission at Lessonly is to help peopl...
Episode 59: Bublr Bikes' Boom in the Brew City
December 12, 2018 18:00 - 27 minutes - 38.3 MBBike Share programs have been popping up all over the U.S. In some cases, bike sharing has become necessary because motor traffic is too dense in the city, or there is a parking space shortage, like in Milwaukee. On this episode of Brandstorm, Executive Director Sally Sheperdson talks about the bike share program in Milwaukee, called Bublr. Started in 2014, Bublr’s affinity and awareness in the community is through the roof. Bublr Beginnings The concept of bike sharing is simple enough. ...
Episode 58: Crucial Conversations with Julie Loeding
December 04, 2018 23:00 - 20 minutes - 19.3 MBAre you confident enough to know what to say in a crucial moment? On this episode of Brandstorm, our guest will help you speak and be heard. Julie Loeding is a certified corporate trainer of “Crucial Conversations” and a management and marketing instructor at Waukesha County Technical College (WCTC), as well as a former Miss Wisconsin. What’s a Crucial Conversation? A crucial conversation can happen at the workplace or in your personal life and evokes strong emotions, has high stakes and...
Episode 57: Visualizing Dining with John Kuehl of Hankr
November 28, 2018 18:00 - 20 minutes - 20.2 MBJohn Kuehl’s biggest argument with his wife was deciding where to eat. According to John, you can search the Internet to find just about any product, but when it comes to food, you get a list of places. That got him thinking, what if you could search what kind of food you wanted? Better yet, what if you could articulate what you were in the mood for - something that’s comforting, gluten-free or savory? John’s answer was a new website called Hankr.com. He joins us on #Brandstorm to talk about...
Episode 56: Modernizing the Professional Bowlers Association with Commissioner Tom Clark
November 21, 2018 18:00 - 30 minutes - 41.8 MBIn the heyday of bowling, Milwaukee was known as America’s “Ten Pin Capitol”. When enthusiasts weren’t out playing for fun or in leagues, they were at home, tuned in to the Professional Bowler Association (PBA) tour on ABC. When the popularity of the sport began to wane near in 1980s, bowling alleys closed shop and took once-thriving leagues with them. Although the golden age of bowling has long passed, the Commissioner of the PBA, Tom Clark, believes it is making a comeback. State of the P...
Episode 55: Content Marketing to Consumers with Michael Brenner
November 14, 2018 18:00 - 22 minutes - 18.7 MBThis week’s Brandstorm guest is a globally-recognized speaker on leadership, culture and marketing, the author of “The Content Book” and the CEO of Marketing Insider Group. His marketing prowess has captured the attention of The Guardian, Entrepreneur Magazine, and The Economist. Michael Brenner joins #Brandstorm to talk about content marketing strategies and how marketers can be more engaging with consumers. The Content Pool Contrary to what we may think, Michael says no company suffers...
Episode 54: Radio Programming for the 55+ Demographic with John Sebastian
October 31, 2018 19:39 - 18 minutes - 16 MBThis week’s Brandstorm guest has been in radio for more than 50 years and during much of that time, @John Sebastian was programming radio stations. He’s programmed almost every format, including Top 40, Smooth Jazz, Kick Ass Rock, Country and Classic Rock, and targeted just about every demographic -- 12 to 24, 18-34, 25 to 54 and 35 to 64. John Sebastian joins Brandstorm to talk about his new format for 55+ listeners, a demo he believes is the most undervalued, most underappreciated and in h...
Episode 53: Losing Your Largest Distribution Platform with Brandon Bruce of Cirrus Insight
October 24, 2018 17:00 - 22 minutes - 30.5 MBWhat would you do if your business suddenly lost its largest distribution platform? Brandon Bruce, COO and co-founder of Cirrus Insight, was thrown a curve when his company’s application was removed from the SalesForce App Exchange, its largest distribution outlet. While this blow might signal the end of most application’s lifecycle, Cirrus Insight’s branding and unique lead generation capabilities kept the app alive and well. What is CRM? Salesforce’s Customer Relationship Management (C...
Episode 52: Marketing a Party in a Box with Lyle Stoflet and Tom Daugherty
October 17, 2018 16:00 - 15 minutes - 16.4 MBOn this episode of Brandstorm, Dan Trzinski and Nancy Christopher talk to the owners of Containers Up. Lyle Stoflet and Tom Daugherty had an ingenious idea. What if they could make a bar that could be shipped anywhere they wanted, and people could rent or buy them for private parties or corporate events? With these thoughts in mind, Lyle talked Tom into buying a 20- by 8-ft., upcycled shipping container for themselves and placing it on the street in front of Lyle’s house for a neighborhood b...
Episode 51: Gas Pump Media with Becky Colman
October 10, 2018 15:00 - 14 minutes - 19.5 MBFinding a captive audience to deliver your advertising message is always challenging. On Episode 51 of Brandstorm, Becky Colman of Fuel Montana Media tells us why Gas Pump TV is an effective way to reach consumers with relevant, local content. Getting Started Business ownership has always interested Becky Colman. She tells us how she became a part of Fuel Montana Media and why it seemed like an exciting and innovative way to get into business ownership. We learn how Gas Pump TV works an...
Episode 50: Marketing Higher Education Dave Murphy
October 04, 2018 16:00 - 24 minutes - 33.5 MBOn Episode 50 of Brandstorm, Hosts Dan Trzinski and Nancy Christopher discuss the role of marketing in higher education with Dave Murphy, vice president of marketing and communication at a prominent Jesuit School, Marquette University, in Milwaukee. Getting to Marquette University Dave Murphy discusses how his initial interest in a media career led him to the world of marketing and advertising. After completing a degree in Mass Communication, Dave worked at a local radio and TV station. ...
Episode 49: The Business of Promotional Products with Josh Kozinski
September 26, 2018 16:00 - 16 minutes - 17.2 MBSometimes called premiums or swag, promotional merchandise is used to promote companies, brands or events with logos or slogans on products. On this edition of Brandstorm, Josh Kozinski, founder and chief business development officer at Sky High Marketing, talks about the promotional products industry, what’s trending and how his company is meeting the growing demand for his services. Sky High Marketing Founded in 1997, Sky High Marketing is an $8 million company with 22 employees and lo...
Episode 48: Betting on Sports with Dan Kustelski
September 19, 2018 16:00 - 19 minutes - 17.1 MBThis past May, the U.S. Supreme overturned the key federal anti-sports betting law. Today’s guest on Brandstorm, Dan Kustelski, is a leading authority on sports wagering and the CEO of Chalkline Sports. He’s talking about what this decision will mean to sports betting in the U.S. Chalkline Sports Dan’s company is a data company focused on customer acquisition and retention for casinos, race tracks, media companies and anyone else who wants to engage with sports betters. Chalkline Sports ...
Episode 47: Brandstorm Talks to Erik Olsen about his Whirly Board Invention
September 12, 2018 16:00 - 12 minutes - 13.4 MBPeople who enjoy board sports like skateboarding, snowboarding or wakeboarding are always looking for ways to up their game. Bored with the limitations of most balance boards, our guest on this episode of Brandstorm, Erik Olsen, invented the Whirly Board out of his garage. Giving the Whirly Board a Spin Using PVC pipe, a piece of wood, a bowling ball and two pool balls was able to create a versatile balance training board with three balance points that make it possible to spin and walk...
Episode 46: Minocqua's Krystal Westfahl Talks About Beef-A-Rama
September 05, 2018 19:10 - 15 minutes - 15.4 MBWhere’s the beef? On the last Saturday in September, it’s in Minocqua, Wis. On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher talk to Krystal Westfahl, executive director of the Minocqua Area Chamber of Commerce, about Beef-a-Rama and the event’s impact on the local economy. The signature Northwoods event attracts four times the town’s normal population. Krystal Westfahl As the executive director of the Minocqua Area Chamber of Commerce, Krystal has long history...
Episode 45: Chris Jacke Talks about his Company, Packer Alumni Resources
August 29, 2018 16:00 - 16 minutes - 16.7 MBPlacekicker Chris Jacke shares what he's been up to since he left the Green Bay Packers and the NFL on this episode of Brandstorm. Jacke talks about his company, Packers Alumni Resources, his new team of players and how to sign up a Packers legend for your next event. Chris Jacke Chris Jacke is a former football placekicker best known for playing for the Green Bay Packers in the National Football League. Jacke was drafted by the Green Bay Packers in the sixth round of the 1989 NFL Draft...
Episode #44: Brandstorm Talks to North America's Leading Augmented and Virtual Reality Expert
August 22, 2018 17:26 - 19 minutes - 16.9 MBReady for a reality check? This week’s episode of Brandstorm features XR Futurist Alan Smithson. Alan talks about the differences between Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended (XR), what they can do, what you will need to participate, and how it is changing how companies market brands. Alan Smithson Alan is an XR futurist, inventor, author of DJ Prophets, mentor for Techstars, and CEO of MetaVRse, North America’s largest VR and AR consultancy. More...
Episode 43: Katie Felten and Bridgette Palm Talk about Changing Perceptions in Manufacturing
August 15, 2018 19:09 - 17 minutes - 18.2 MBKatie Felten and Bridgette Palm are working to change perceptions about modern-day manufacturing. They are also providing support to support to women in marketing who work at manufacturing companies. On this episode of Brandstorm, the two women talk about the new association they have founded called Women in Marketing in Manufacturing, or WiMiM, and how they are helping the industry become agents of change. Katie Felten and Bridgette Palm, Co-Founders of Strategy House Katie and Bridgett...