Today's guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you've been listening to the podcast the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind.

As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.