Episode 173: The Simple Formula for a HIGH CONVERTING Freebie
Brands that Book with Davey Jones
English - November 01, 2022 10:32 - 26 minutes - ★★★★★ - 135 ratingsEntrepreneurship Business Marketing business interview entrepreneur marketing health entrepreneurship leadership fitness finance comedy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We've either created or reviewed HUNDREDS of freebie lead generation offers, and we've identified four characteristics of a high converting lead generation offer. Nailing these four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails.
How much do you enjoy sending cold emails or DMs to find clients or customers? If you’re like 99% of business owners, that answer is none.
However, you have to connect with potential clients somehow if you want your business to thrive.
Enter lead generation.
See more at https://daveyandkrista.com/lead-generation-formula/
SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastr
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0:00 Intro
5:57 What is lead generation?
6:22 The FREE lead gen resources that we have available (see below).
8:20 What is a lead?
9:20 What is a marketing lead?
11:31 Why is lead generation critical to running a successful business?
13:02 The importance of understanding your customers' journeys.
14:00 A few lead generation examples.
17:15 What makes for a great lead generation campaign?
18:08 Tip #1: Actionable and manageable
19:10 Tip #2: Profitable for your audience
20:03 Tip #3: Urgent and critical
22:28 Tip #4: Relevant for your target audience and business