Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 



Show Partner: Specificity
Learn More About Specificity 


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