Branding You Real Estate
102 episodes - English - Latest episode: about 2 months ago -Branding You Real Estate is for real estate agents curated by a real estate agent to give you inspiration, motivation and ideas to help you improve your business, your brand and most importantly YOU as a real estate professional. I am on a journey and a mission to grow personally myself while inspiring YOU as a professional to grow and THINK FOR YOURSELF and BE PROUDLY YOURSELF, which will in turn light a fire in our industry for it to EVOLVE. Join me here at BYRE where we are bridging the gap between the the practical side of business with the woo-side of life.
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Episodes
Ep. 92 Part two Core Values: journaling prompts to help you with your core values
March 08, 2024 17:23 - 19 minutes - 17.7 MBI have found that defining my core values has been imperative to designing my real estate business! Well, not only that, but also to make sure that I am running my business efficiently and effectively to align with who I am, and what I want out of life. Because if I don't take control of my life, others will. In episode 91 I gave you an example of my core values. I wanted to elaborate on that a little bit and give you some journaling prompts to help you design your own core values. Take a lis...
Ep. 91: Core Values: The Key to Designing an RE Biz You Love
January 30, 2024 15:12 - 26 minutes - 24.1 MBWhether you are starting brand new in this career, or if you've been in it for decades, you need to have a set of core values that you live by! I promise you, by having these core values, you'll have more clarity, you'll start running a business that you love, you'll be more efficient, and this is the exact key that you need to have work- life integration
Ep 90: Your annual audit on your RE biz!
January 24, 2024 16:38 - 9 minutes - 8.67 MBYou have to do audits to understand how you are spending time and money to generate your leads and grow your business. This is one of the most important things you should do every year! This is the key to working smarter not harder!
Ep. 89: Clarity with KPIs for your real estate business
December 08, 2023 17:20 - 23 minutes - 22.1 MBIt is that time of year again, reviewing our past year and planning for the future! One of the first things you should do, is identify your key performance indicators, and actually measure your results. This small practice in my business has saved me so much time and a lot of money and helped myself and my team focus our efforts for a higher return.
Ep. 88: Last minute Holiday Marketing Plan
November 29, 2023 18:36 - 10 minutes - 9.86 MBIt's not too late to implement a holiday marketing plan for your real estate business! Take a listen for some ideas đź’ˇ
Ep. 87: I got a listing, now what?
November 14, 2023 17:42 - 22 minutes - 20.9 MBCongratulations, you got a listing! Now, what should you do? This podcast is a simple as that, now that you've signed the listing what are the next steps and how should you take care of your clients from the second you get it up on MLS to the closing table, and beyond!
Ep. 86: Building a local holiday guide: Why, How & Distribution plan
November 04, 2023 14:08 - 21 minutes - 19.6 MBI have loved the idea of holiday guides for years... but the overwhelm and not know how to do it stopped me. I searched online for how-to's and there was nothing. And still is nothing. So finally I sat down and just took action and designed my own holiday guide using Canva and Etsy and came up with a content plan and distribution plan. So here it is so you can stop searching and take action!
Ep. 85: Social Media training guide for your admin, Realtor
September 08, 2023 14:15 - 15 minutes - 14.2 MBWe've heard from quite a few Realtors that they want their admin to take on the social media. But they don't really know where to begin to train them. Here is your first step! A short and sweet guide for your admin that includes the initial set up and a workflow.
Ep. 84 Get more listings by growing your sales team through collaborating with your local Realtors
September 01, 2023 13:50 - 20 minutes - 18.9 MBThis may not be the sexy, flashy side of marketing but it's marketing that works! Collaboration! Start viewing your fellow real estate professionals as an extension of your sales team to help your clients get their property in front of as many buyers as possible. I promise this non-ego way of marketing their property will help you win more listings... any sell more homes! Take a listen, make some notes and add this to your marketing plan.
Ep. 84: Guide to Nurturing Your Listers
August 11, 2023 16:56 - 28 minutes - 26 MBMarketing continues even after you win the business! How you nurture your listers will become your brand, well, and keep your clients happy. Recently I realized I needed to sit down and break out my workflow and be consistent with it and put it into action. So here I am sharing it with you and I highly encourage you to continue marketing and nurturing your current clients. Workflow and guide in the podcast.
Ep. 83: Using AI to write listing descriptions
July 18, 2023 17:03 - 14 minutes - 13.5 MBShort, sweet, to the point! How to us AI to write listing descriptions and additional marketing copy for your listings.
Ep. 82: Secrets to running a successful LUXURY vacation rental & concierge biz
June 30, 2023 12:00 - 1 hour - 66.2 MBLet's talk luxury! These two ladies have mastered serving luxury clients and luxury rental properties in the US Virgin Islands. They are an internationally recognized luxury property management (vacation rental) and concierge business and what's super impressive is that they have accomplished this in just two years! I loved learning about their journey and how having strong values and a clear and concise brand has lead them to success. Whether you are breaking into the luxury segment of th...
Ep. 81: The Art of {falling} Asleep for High Achievers
June 26, 2023 13:18 - 1 hour - 102 MBIf you know me, you know I love a little bit of the woo and self-care talk! We talk strategy, and tactics here at BYRE... but without energy, excitement, clarity, creativity, and the ability to problem-solve, you will stay stagnant. So, I am committed to bring on experts to help you take care of you, so YOU show up as the best version of YOU in your real estate business! This time I brought on a sleep coach - I know, pretty freaking awesome! I am honored that this renowned sleep coach, Derek...
Ep. 80: Building a feel-good (real estate) business!
June 12, 2023 16:25 - 1 hour - 71.2 MBWell, there is SO much in this podcast with THE Texas Land lady, Jada Jo Smith owner/broker of Orange Blossom Real Estate! There are like 10 different amazing topics, all that leads to building a feel-good business! We started this podcast knowing our main focus would be on "The Emporium", but as we got talking this podcast turned into so much more! From understanding the difference between a big brokerage and starting up your own small, boutique brokerage, to land stewardship and turning ...
Ep. 79: Running an interior design AND real estate business under one brand with Megan Gribble
April 28, 2023 10:00 - 43 minutes - 39.9 MBMany of us enter real estate because we love homes, and we love interior design! Or maybe you got into real estate and found that you had a passion for helping your clients rearrange their furniture to increase the salability or help them envision their new space with a fresh look. If you have ever thought about how you can work interior design into your real estate business, you have got to tune in to this amazing episode with Megan Gribble! From the show notes below find Megan's dreamy i...
Ep. 78: Welcome Back!
March 31, 2023 12:36 - 5 minutes - 5.45 MBOh hey there! Just stopping by to say hello and give you an update. I am finally ready to come back to the podcast and can’t wait for the year ahead. I hope you will join me - again if you have been an avid listener - or just join me if you are new! Reach me on Instagram Brandingyou_realestate
Ep 77: Using QR Codes to Grow your Real Estates business
October 20, 2022 09:17 - 20 minutes - 19.3 MBI always like to go about everything as strategically as possible to make sure that I’m capitalizing on an opportunity, and this goes for QR codes as well! QR codes have been around for a while, but they simply have just been used for people to scan to get more information. But why not incorporate this into your print Marketing to connect with potential clients and customers on the other end? Listen in to just up your QR game and grow your real estate business.
Ep. 76: Designing A Marketing Plan Around Your Interests
September 23, 2022 16:57 - 17 minutes - 16.3 MBLook around at your life and what you are already [enjoying] doing... and then leverage the heck out of it! I get my inspiration for everyone around me - and this episode I was inspired by some of my friends in the industry. Often, we over complicate and look for marketing opportunities "outside" of ourselves and our life. Why not lean into what you already love doing!? So this little podcast is all about taking ONE thing, specifically a lifestyle activity that is already built into your lif...
Ep. 75: Part 2 Email Marketing Campaign: The drip to your email marketing campaign
September 15, 2022 09:48 - 42 minutes - 39.1 MBOnce you grow your email list (see episode 74 for some strategies to grow your list) you should then leverage this list to stay in front of potential clients, customers and referral opportunities. That’s where we get into the part two of your email marketing campaign. It is not their job to remember you are a real estate agent… it is your job to remind them! Tune in to learn how to maximize your database along with strategies to automate comm...
Ep. 74: Part 1 Email Marketing Campaign: Building & Growing Your Email List
September 07, 2022 09:08 - 24 minutes - 22.3 MBEmail marketing is a HUGE part of a successful marketing strategy in our industry as real estate professionals. There are two major parts of a successful email marketing campaign - growing your email list then leveraging this email list by sending out consistent, relevant, interesting and value-added content. Growing your email list will have a direct correlation with growing the money in your bank account. Of course, for the later to happen, you must engage with your list. But in today's pod...
Ep. 73: Your step-by-step roadmap to take you from employee to real estate business owner
July 29, 2022 09:45 - 28 minutes - 26 MBWe are piggy backing off of the last podcast, episode 72, with Jessica Oyanagi, where we took a deep dive into getting mentally prepared to make the jump from 9-5 to real estate business owner. Did it ignite the fire but you aren't really sure where to start? This podcast gives you a very clear roadmap to get you prepared to quit your job and become a real estate professional. Side note don't write your resignation letter just yet! Even though you may be ready to throw in the towel at your J....
Ep. 72: Making the jump from the 9-5 to real estate business owner with biz coach Jessica Oyanagi
July 22, 2022 11:02 - 57 minutes - 53.3 MBAre you seriously considering jumping into this crazy, amazing business of real estate but not ready to leave your safety net of your 9-5? This episode will give you so much inspiration and motivation to finally make that jump! Jessica is a multi-passionate entrepreneur running three businesses, real estate being one of those. This podcast is extremely powerful and I feel certain that by the end of it you will have a different perspective, less fear about starting your real estate business a...
Ep 71: so I bought and redid two vacation rentals, and here’s what I learned!
May 20, 2022 13:30 - 46 minutes - 43.4 MBVacation renting is such a great way for real estate professionals to invest in their future. But like anything it comes with its challenges. Recently, much of my time has been put towards getting our two vacation rental properties ready. Maybe that’s why you haven’t heard from me on here! So I wanted to share with you a couple things that I learned along the way over the past couple months getting our rentals ready. Tune in and If there’s any questions that were answered, feel free to reach ...
Ep. 70: Time Management for Realtors
April 22, 2022 11:37 - 37 minutes - 34.9 MBTake control of your time, because if you don’t someone else (& this industry) will. Today’s topic on time management we are covering the whole picture of TM from mindset shifting to time-blocking (& so much more).
Ep. 69: Self Care will Impact Your Bottom Line (Car Ride Special)
April 12, 2022 12:21 - 9 minutes - 8.44 MBWelcome to a new series, the car ride special(s)! Okay, maybe not a new series, but I decided to throw perfection out the door and record in the moment (in a really noisy car). As a busy real estate professional, 70% of my time is in the car between appointments. This 1. is very efficient and I love efficiency and 2. this is where I do my best thinking! So today enjoy this little car ride special, understanding that your health = your wealth, and when you take care of you, you will perform ...
Ep. 68: I Got Fired: A conversation many are to embarrassed to talk about!
April 08, 2022 08:55 - 20 minutes - 18.9 MBI almost didn’t share this podcast with you because it may hurt my credibility… but I would be a terrible representative of BYRE if I wasn’t being honest with you. I remember the first time I was fired, ouch… it stung! I didn’t realize that other agents have gotten fired too so I wanted to be transparent and share with you so if and when this happens to you you won’t beat yourself up about it. This is an important conversation that people aren’t willing to have! So listen in and hopefully it ...
Ep 67: How to attract VRBO/AIRBNB buyers (& give them great service)
March 01, 2022 10:50 - 39 minutes - 36.7 MBHey you, are you in a vacation rental market or is your location possibly the next big thing to show up on VRBO? Pssst… listen in so you can market yourself as the expert when it comes to selling vacation rental properties. There are two parts to this podcast - 1. How to market yourself to attract these buyers 2. How to give great service to these clients (bc the service you give is what will set you a part from the pack). I’d love to connect with you more - Follow me on Instagram @brandingyo...
Ep. 66: Life Update & Embracing seasons
February 07, 2022 11:26 - 22 minutes - 20.8 MBI kind of disappeared for a bit.. life is crazy, still is! So I wanted to pop by to give you an update on this season of my life and also talk about embracing the seasons as Realtors. I feel like our industry consistently promotes the hustle… but why not embrace the seasons? So here is your permission to embrace each season as it is! Can’t wait for you to listen in and I’d love to connect with you! Follow me on Instagram at brandingyou_realestate
Ep. 65: Defining your marketing channels: How to strategize and maximize you marketing efforts
November 17, 2021 15:03 - 13 minutes - 12.1 MBStrategically selecting your marketing channels is a crucial part of your marketing plan to ensure you are maximizing your efforts to get the highest return. If you are in the middle of planning your year to come, this is a great time to listen in and take a few moments to clarify your marketing channels.
Ep. 64 (3) Simple & Powerful Ways to Improve Your Workflow as a Real Estate Professional
October 08, 2021 21:11 - 23 minutes - 21.9 MBYour workflow is what keeps you going, organized  and focused on needle moving activities in your real estate business. Literally the last 3-5 years I have focused on creating a workflow in my real estate business so I can be more productive, less stressed and more focused on activities that will grow my business. I break out my three (simple, yet very powerful) strategies that have improved my work flow in this podcast. Remember, you need to figure out what works for you and your personal...
Ep. 63 How to Have a Productive Real Estate Business Planning Season
September 24, 2021 13:22 - 27 minutes - 25.2 MBAnyone else gearing up for their business planning season? My season is always the last quarter of the year, and that is only a week and a half away as I type this. October 1st - December 31st I set out to use this time to reset, evaluate, review and plan for an epic business and marketing plan for the coming year. More than that, I use this time to treat this season like a celebration or retreat - celebrating what I have accomplished and celebrating the year to come. For a productive biz ...
Ep. 62 How to create a business promise for your real estate business
September 08, 2021 09:49 - 19 minutes - 17.9 MBReady to take another step out of your salesman position into your role as CEO of your life and real estate business? One major component of that is getting really clear on your business promise. In today’s episode get clear on what a business promise is and why it is important to every aspect of your business then we walk through the three major components on how to write your business promise. You can reach me on Instagram at BrandingYou_RealEstate, on my website at brandingyourealestate.co...
Ep. 61: The Power Behind Marketing Partnerships & How to Strategically Maximize Your Dollars & Time
August 31, 2021 09:11 - 38 minutes - 35.7 MBMarketing partnerships are so important for brand awareness, lead generating and building your email list. If you are looking to build your real estate brand quickly or want to get in front of a new sphere, STRATEGICALLY (make more connections, with less effort or money), marketing partnerships is where it is at! The issue, most people don't take the time to make sure they are partnering with the right businesses, charities or media companies and waste a lot of time and a lot of money. STO...
Ep 60: Mindset to Millions with Michelle Risi
August 24, 2021 12:08 - 1 hour - 58.9 MBThis is one of the most powerful, insightful, life-changing podcasts EVER! I had the honor to interview Michelle Risi, the pioneer of this new way of real estate! Michelle is the podcast host of the Aligned Agent and she is the coach of the Mindset to Millions Academy. We get a snippet into the incredible work she does and the coaching she offers - and yep, you got it, we touch a lot on mindset work and her LE approach to real estate and business.  Please follow Michelle Risi on Instagram...
Ep. 59: SOP: Following up & following through on leads (& making more money!)
August 16, 2021 14:33 - 30 minutes - 28.2 MBProcesses, procedures, & systems are the key to running a productive real estate businesses. Trust me - I have always been a fly-by-the-seat of my pants kinda girl so implementing processes was never my thing. However, slowly but surely I implemented process & procedures and my business and LIFE are benefiting 10-fold! Here is how this has helped me in business & life:Â Saving soooo much time by being more productive (not inventing the wheel every time)Â Saving soooo much time by being org...
Ep. 58 Controlling the conversation: Start controlling your life, business & brand reputation
August 09, 2021 10:29 - 21 minutes - 19.9 MBHey Realtor, repeat after me " I am not an order taker, I am a consultant, a professional, a business owner." Stop allowing clients and customers to control the conversation and it starts with not picking up the phone. SAY WHAT! Yes, you heard that right. I probably have people who will disagree with me because this is their model of giving great service and being a great communicator. Heck, I was trained this way - to not have boundaries, to not miss a call, to jump the second someone tells...
Ep. 57: Mastering Your Mindset (For Realtors)
July 22, 2021 18:51 - 43 minutes - 40.2 MBYa'll know I love me some good ol' woo in my life! And honestly, I think mindfulness and mindset  is hands down one of the most powerful things you can do as a real estate professional to go from meh to amazing! There is this gap between the professional life and living a mindful life that I am determined to bridge - one podcast, one post, one video at a time. Whether you are all about the crystals and the sage, or just dipping your toe in the mindset water or if you are reading this and say...
Ep. 56 Lifestyle Marketing For Realtors: the Why, What & How
July 12, 2021 12:15 - 25 minutes - 23.6 MBLifestyle marketing is powerful in our real estate business! It allows you to connect with your ideal customer on a deeper, more authentic level, it comes with ease (&doesn’t feel like work) & it connects with local movers and shakers which grows your brand much faster! Listen in to learn more about lifestyle marketing & how to put it into action so you can start growing your business and brand immediately…. While living your best life!
Ep. 55: The Realtors Guide to a Productive Mid-Year Review
July 02, 2021 12:03 - 35 minutes - 33.3 MBI talk about audits and reviews often. I find it so important to reflect, review and use what you learn about yourself and your business to create an action plan for the remainder of the year. If you take a little bit of time now you’re going to save yourself so much time, so much energy and so much money - and ultimately make more money in less time (80/20).
Ep. 54: Maximizing your productivity during your slow season
June 24, 2021 10:47 - 37 minutes - 34.4 MBAs I head into the slow season, I know I need to make a plan to be productive. Going into your slow season with intention will give you the time and space for a mind, body reset and set you up for success when that busy season does come.
Ep. 53: Controlling your destiny starts with branding & marketing
June 15, 2021 10:24 - 21 minutes - 19.4 MBInspired by a real conversation about someone whose business, and therefore her life/livelihood, was completely controlled by her broker because she didn’t know the power she had to control her own destiny through branding & marketing. Remember, this is a business, your business and you can create it how you want!
Ep. 52: Weak entrepreneurs... Sacrifice their Values (Car Ride Special)
June 08, 2021 12:20 - 7 minutes - 6.58 MBHoly sh*t, gut punch... let that sink in and listen in...
Weak entrepreneurs... Sacrifice their Values (Car Ride Special)
June 08, 2021 12:20 - 7 minutes - 6.58 MBHoly sh*t, gut punch... let that sink in and listen in...
Ep 51: Think & act like a CEO: taking you from a real estate salesman to CEO
June 02, 2021 09:34 - 43 minutes - 40.2 MBJoin me for this overly packed (but with all good things, I promise!) podcast! I have been dreaming up this podcast for way too long and it is too important to not get it out there. When you take your real estate business from thinking and acting like a salesman or employee to thinking and acting like a CEO, that is when your real estate business will reach new heights and thrive! Ready to take your mind and business to the next level - listen in!
Ep: 50: Productivity = more đź’°, in less time & less stress (Tips Realtors)
May 19, 2021 10:04 - 29 minutes - 27.4 MBProductivity does not equal busy! When you are productive, efficient and intentional with your work you get more done in less time, which means you make more money and have more time to actually live life. In this episode walk away with ideas, tips and mindset shifts to change how you run your real estate business. Follow me on Instagram at brandingyou_Realestate for daily Inspo!
Ep 49: Get past limiting beliefs & control your thoughts to up level your success in life & business
May 06, 2021 20:22 - 15 minutes - 14.3 MBGet yo’ mindset right! How you show up in business determines how successful you are. Our unconscious mind controls our actions, controls our mood, controls our confidence and how we show up. When you show up as the best version of yourself and the most confident version of yourself you will see the magic happen in your business. It starts by recognizing these triggers, recognizing the negative self talk or limiting beliefs and rewriting the script and asking yourself what else can be true. B...
Ep 48: Be damn good at real estate and the brand will come!
April 13, 2021 16:33 - 19 minutes - 18 MBRecently I became the Buyer... and learned so much experiencing real estate from a different perspective. My biggest take away... you better be damn good at real estate and the brand will come! Branding and marketing is important in our industry, but if you have a bad product (aka the experience you give your client), then you have nothing to brand and market. In this episode, get into the head of your buyer (hey that's me), to see what you need to do to build a strong reputation ... hint...
EP 47: Your Quarterly Audit to Optimize your RE Biz
March 26, 2021 19:30 - 29 minutes - 27.3 MBIs it time for your Quarterly Audit!? What is this quarterly audit, you say? It’s you giving yourself your own review - it’s tracking and evaluating your past quarter in order to prepare you for the next quarter... Actually, its way more than that.. it more than just prepares you, it allows you to pivot so you can maximize your time and money! There was not holding back in this podcast - I walk you through the why (because I know you are thinking this is a waste of time.. listen for the f...
Creating juicy, valuable content that maximizes your time & money!
March 20, 2021 18:49 - 37 minutes - 34.9 MBThe key to maximizing a piece of content is making it so good that it encourages the reader to come back to that piece of content over and over again. For this episode we touch on why this is important, what the process looks like and we talked through several examples that you can take with you or uses inspiration for your next piece of intentional content.
Ep 46: Creating juicy, valuable content that maximizes your time & money!
March 20, 2021 18:49 - 37 minutes - 34.9 MBThe key to maximizing a piece of content is making it so good that it encourages the reader to come back to that piece of content over and over again. For this episode we touch on why this is important, what the process looks like and we talked through several examples that you can take with you or uses inspiration for your next piece of intentional content.