99. How To Write a Brand Positioning Statement

Scaleup Solutions Podcast with Kristin Korn

English - September 08, 2021 08:00 - 7 minutes - 13.6 MB - ★★★★★ - 15 ratings
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When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement.

In this episode, I explain why every size business (from 1 - 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM:

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode99