329: How to Find Your Verbal Brand Identity with Justin Blackman

You Are The Brand

English - May 24, 2022 08:00 - 32 minutes - 30.4 MB - ★★★★★ - 223 ratings
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Previous Episode: 328: Storytelling, Savvy Email Marketing, and Psychedelics with Master Copywriter, Tarzan Kay

Next Episode: 330: How to Become a World Class Interviewer with Jeff Brown

Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.

Some of the topics we hit include:

What is a brand voice guide? What are the three elements of voice? When is a good time for a brand to do this? How do you capture the voice of people who are not writers? How do you maintain sanity writing in other people’s voices?

Connect with Justin:

Write More Personality-er Workshop Free Brand Voice Guide

Connect with Me on Social:

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com