Stef Hamerlinck on Branding and Distinctiveness

Brand Tuned - Rounded Business Design

English - September 24, 2021 06:00 - 43 minutes - 30 MB - ★★★★★ - 76 ratings
Marketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Stef Hamerlinck is a brand strategist and designer living in Belgium, and host of the podcast, Let's Talk Branding. He runs his own branding studio.

In this episode, we discuss what a brand is and how distinctiveness is fundamentally about making a brand stand out. Stef also shares his views on how many brand codes a business should have and gives examples for smaller and big brands to look at. We discuss:

Brand strategyWhat brand and branding mean to StefDifferentiation and distinctivenessHow the context in which a brand is used impacts the brand codes to createThe 'vibe' of brands that their visual language evokesThe reason for rebranding or choosing a new nameProtecting your distinctive brand assets through intellectual propertyHow Stef decides whether to create a symbol in his branding workBrands Stef admires: Kellogs and Ritchie Lemonade

LinkedIn: Stef Hamerlinck
Twitter: @stefhamerlinck
Instagram: @letstalkbranding
Website: www.stefhamerlinck.com

Other links:
Course on brand strategy research: brandstrategyresearch.com
Blog: letstalkbranding.com

Valuable Resources:

Twitter Mentions

@stefhamerlinck