Is it Time to Change the Creativity First Mentality In Branding?
Brand Tuned - Rounded Business Design
English - November 05, 2021 07:00 - 44 minutes - 30.8 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: David Aaker - Descriptive or Distinctive Name?
Next Episode: Why Not to Rely On Colour To Stand Out
Derrick Daye is the man behind the Brand Strategy Insider Blog, he serves as the Managing Partner of the Blake Project. He has extensive and varied experience working in advertising agencies such as Satchi & Satchi.
In this episode, Derrick and I discuss the choice of identifiers such as colours and symbols and the extent to which IP needs to be taken into account when building brand assets. We also discuss the concept of distinctiveness.
In brief this episode covers:
The extent to which distinctiveness mattersHow larger agencies collaborate with IP lawyersWhat is Blanding?Oversimplification - does it overlook the imperative to be different? The importance of knowing what you don't know as a branding professional Ownership underpins IP licensing. and should also underpin identity creationThe imperative for design companies to explain IP's role to their clientsLinkedIn: Derrick Daye
Twitter: @DerrickDaye
Blog: brandingstrategyinsider.com
theblakeproject.com
Valuable Resources:
Brand Tuned Scorecard
Brand Tuned Accelerator
Brand Tuned Newsletter
www.brandtuned.com