Catherine Lang - Cline - Things to Consider When Hiring a Designer
Brand Tuned - Rounded Business Design
English - March 04, 2021 16:00 - 33 minutes - 22.9 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Catherine Lang Cline the president and one of the co-creators of Portfolio Creative shares what you need to consider before working with a designer, writing your company brief with your values, mission and understanding what you are trying to deliver.
This episode is essential for anyone wanting to work with designers as Catherine offers valuable tips on how to best work with a designer for developing a brand.
Catherine emphasizes the importance, at the beginning, of finding a designer that specializes or has the taste level that you have for what your end product is going to be. This avoids any disappointment. In this episode we discuss:
What is blanding?Building your brand guideHow to best work with a designerCatherine’s career and business backgroundWays to commit to smaller projects with designers without spending too muchUnderstanding your brand’s purpose before looking for a designerWriting a company brief — values, mission and what you’re trying to deliverLinkedIn - Catherine Lang-Cline
www.portfoliocreative.com
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