Brand Therapy
228 episodes - English - Latest episode: 5 days ago - ★★★★★ - 76 ratingsHi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.
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Episodes
217. How are artists and content creators adapting to the rise of AI tools? (f. Anna McNaught)
April 18, 2024 23:32 - 34 minutes - 79.8 MBCurious about the intersection of AI and art in the digital landscape and its impact on creatives globally? 🤔 Join us as we explore these dynamic intersections with Anna McNaught, a respected figure who represents brands like Adobe on international stages. Today, Anna shares how AI not only serves as a tool but also acts as a collaborator in the creative process. Dive into our discussion to discover Anna’s unique insights into the innovative worlds of art and AI.
216. Can your brand direction change your business? (f. Lupe Monroy)
April 11, 2024 23:10 - 25 minutes - 58.9 MBFeeling stuck at a business plateau and curious about the power of personal branding? 🌟 Join us as we uncover the transformative impact of personal brands on professional endeavors with Lupe Munroy, a renowned landscape designer and a testament to personal branding excellence. Today, Lupe shares her journey of aligning her brand direction with her business goals, turning her expertise into a flourishing design business. Let's delve into the art and science behind personal branding in the worl...
215. What's the formula for successful brand partnerships (f. Rob Balasabas)
April 04, 2024 19:42 - 34 minutes - 79.6 MBStruggling with the guesswork of sponsored content partnerships? 🤝 Join us as we unravel the secrets to crafting meaningful collaborations with Rob Balasabas, a leading expert in this field. Rob shares insider insights on creating profitable and authentic partnerships between content creators and brands. Let’s dive into the art and science behind successful collaborations in this era of democratized media.
214. How do you become a successful leader? (f. Alan Friedman)
March 28, 2024 17:58 - 35 minutes - 80.5 MBFinding it challenging to lead effectively and intrigued by the key ingredients for successful organizations? 🔑 Our guest today is Alan Friedman, founder and CEO of J3P Health, dedicated to transforming individuals into self-aware and effective leaders. In our conversation, Alan shares invaluable tactics for understanding yourself, assembling the right team, fostering strong connections, and living a meaningful life. Join us as we unravel the secrets to leadership with Alan, the ultimate auth...
213. Why does human content outrank AI in the digital space? (f. Neal Schaffer)
March 21, 2024 17:22 - 34 minutes - 79.2 MBCurious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence? 🤖 Today, we're diving deep into what sets authentic human-crafted stories apart and why they resonate more with digital audiences. Joining me is Neal Schaffer, a seasoned expert in digital marketing and social media strategy. Neal sheds light on why human-created content builds trust in ways AI can't replicate.
212. How can effective systems turn overwhelm into overjoy? (f. Ashley Haun)
March 14, 2024 16:40 - 34 minutes - 48 MBTired of the daily hustle of managing your business? 🏃♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how you can elevate your business game and reclaim valuable time for what truly matters.
211. What are the top web design trends in 2024? (f. Christy Price)
March 07, 2024 20:10 - 33 minutes - 75.6 MBCurious about web design trends that truly captivate audiences? 🌐 Today, we're diving into the realm of innovative web design with Christy Price, a renowned Squarespace web designer. Get ready to explore the latest trends, from visually striking layouts to strategic effectiveness, and learn how to create websites that stand the test of time.
210. Why is SEO less daunting than you think? (f. Mariah Magazine)
March 01, 2024 02:50 - 35 minutes - 82.1 MBEver felt overwhelmed by SEO and wondered where to start? 😨 Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO and empower small business owners to boost website visibility and traffic. Discover how infusing your authentic voice into your content, prioritizing user intent, and providing engaging information can elevate your SEO game and drive meaningful connections with your audience.
209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst)
February 22, 2024 19:21 - 33 minutes - 75.8 MBCan AI transform overwhelm into opportunity for business growth? 📈 In this energetic episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insights and tools to empower small businesses to harness AI for effective marketing.
208. How to train AI to sound like you?
December 01, 2023 02:28 - 19 minutes - 43.8 MBWondering if you can actually train AI? 🤖 Hosts Phil and Lauren are always coming up with systems so that busy people can be active on social media. In this episode they share how you can use AI to crank out content in a fraction of the time in YOUR voice. Listen in to get what you need to go and test this out for yourself.
207. How do you develop a brand aesthetic? (f. Toren Reaves)
November 24, 2023 16:59 - 33 minutes - 77 MBCurious how to develop a unique aesthetic for your brand on social media? 💻 Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.
206. What are some surprising ways to get content ideas?
November 16, 2023 15:56 - 13 minutes - 30.7 MBStruggling to come up with content ideas? 📝 Hosts Phil and Lauren recognize it's often easier to advise others on content than to generate ideas for their own brand. That prompted this episode where they share some of the surprisingly creative ways that you can get content ideas.
205. How do you create ROI from TikTok and short-form videos? (f. Dan Knowlton)
November 09, 2023 16:26 - 29 minutes - 66.5 MBLooking for success with short-form videos and TikTok? 📱This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!
204. How do you plan a retreat?
November 02, 2023 15:12 - 26 minutes - 59.6 MBEver wonder how to organize a retreat? 🧳 This episode uncovers it all! Our co-host Lauren shares the ins and outs of organizing her first-ever reading retreat, including sales, venues, and creating an irresistible offering. Learn from Lauren’s insights in this can’t-miss episode!
203. How do you livestream? (f. Anika Aggarwal)
October 26, 2023 16:38 - 23 minutes - 53 MBCurious about live streaming? 🎥 Our guest today teaches you how! Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something goes wrong.
202. How do you blog with AI? (f. Sue Pallen)
October 19, 2023 15:41 - 20 minutes - 47.5 MBStruggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone. If ChatGPT's been a challenge, this episode is your content game-changer!
201. How do you track marketing funnels (f. David Bain)
October 12, 2023 15:04 - 29 minutes - 68.6 MBFeel like you’re spinning your wheels creating content? 🛞 This episode will help you get back on the road to success! Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David walks us through his proprietary marketing (pump and) funnel, which helps you determine the content types and volumes that can convert a user into a customer. (And, we even talk about AI near the end!)
200. How do you get started with AI?
October 05, 2023 14:16 - 25 minutes - 57.6 MBFeeling overwhelmed by AI's rapid growth? 🤖 Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency with the irreplaceable human touch. Tune in and navigate the AI landscape with clarity and confidence! 🚀
199. How do you build a lasting community? (f. Jessica Valant)
September 28, 2023 19:11 - 34 minutes - 79.8 MBEager to master efficient content creation? 📝 Join Phil, Lauren, and their guest Jessica Valant, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like YouTube. Learn how to harness audience feedback, align content with business aims, and stay persistent in your digital journey. Dive in for a concise guide to boosting your online game. Don’t miss this insight-packed episode! 🧐
198. 6 Lessons From Our Hiatus
September 21, 2023 11:22 - 20 minutes - 46.5 MBEager for some real talk after a brief hiatus? 🌱 Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. From the art of delegation to the magic of consistent action, this episode is a treasure trove of insights. If you've been feeling like a hamster in a wheel or simply need a jolt of inspiration, this episode is your wake-up call. Tune in to find out why breaks can be blessings, how to fuel your curiosity through content, and why your comm...
197. How do you master business and creativity? (f. Jeffrey Madoff)
June 29, 2023 17:49 - 38 minutes - 87.9 MBHow do you make a business out of creativity? 👨🏼🎨 Today's Brand Therapy guest will teach you how. Brand strategists and hosts Phil and Lauren meet with Jeffrey Madoff, an author, agency founder, director, producer, and professor who's an expert at building creative careers. If you're wondering how to get into a money-making mindset as a creative, you'll love this episode!
196. Are AI marketing tools worth the hype? (f. Kate Scott)
June 22, 2023 14:34 - 21 minutes - 48.6 MBOverwhelmed by new AI tools and not sure where to start? 🤖 This episode of Brand Therapy is the perfect place to begin. Our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will share her research and findings on the best AI tools (as well as the flops). Both Kate and Phil will discuss how AI is impacting small businesses (the good and the bad) and how we can all implement AI to help with our day-to-day tasks to save time. Y...
195. How do you know when to invest in yourself?
June 15, 2023 13:00 - 13 minutes - 29.9 MBWish you could put yourself first? 🥇In this speedy episode, hosts and brand strategists Phil and Lauren discuss the types of investments that make sense for businesses. The two discuss when to invest in contractors or team members, when to invest in supplementary education, and more! If you have aspirations of becoming a better and smarter business owner, you’ll love this episode
194. How do you pitch yourself for podcasts? (f. Danielle Burek)
June 08, 2023 14:00 - 32 minutes - 73.7 MBWondering how to get on podcasts you love? 🎙️ Our expert guest today will dish on the details! Hosts Phil and Lauren meet with Danielle Burek, Talent Relations Associate at LemonPie.fm, to discuss how she books clients on podcasts through cold outreach. You’ll learn the art of crafting the perfect email, creating a target list, following up, and so much more.
193. How do we give our clients a VIP experience?
June 01, 2023 20:25 - 10 minutes - 24.1 MBWant to give your clients a special experience? ⭐️ This speedy episode with hosts and brand strategists Phil and Lauren will teach you how to run a tight operation that makes clients want to return for more. From communication recommendations to file naming (yes, really!), you'll get inspired to view every client interaction as a branding opportunity.
192. How do you make money from brand deals? (f. Elle Queen)
May 25, 2023 14:35 - 35 minutes - 80.2 MBCurious about the business of content partnerships? 🤝 Then you’re going to love this episode with Phil’s creator manager Elle Queen! Elle meets with hosts Phil and Lauren to discuss the ins and outs of sponsorships on social media, including what to charge, what to look for, and how to get started. She also details what she looks for in potential clients.
191. What do you do if you're a workaholic? (f. Dr. Sundra Ryce Hardy)
May 18, 2023 13:59 - 25 minutes - 58.1 MBWishing you could take a vacation without compromising business results? 🏖️ This episode will teach you how! We meet with leadership speaker Dr. Sundra Ryce Hardy to hear her wisdom about self-care and leadership. We talk about the double-edged sword of entrepreneurship, why it’s important to take time off, how to delegate, and much more!
190. How do you get brand deals?
May 11, 2023 16:48 - 27 minutes - 62.1 MBDid you know that anyone can become a paid content creator? 📸 This episode will teach you how! In this episode, hosts Phil and Lauren discuss Phil’s journey in growing his channels, working with 70+ brand partners, and unlocking six figures of annual income from collaborations alone.
189. How do you bring your goals to life? (f. Paula Oblen)
May 04, 2023 14:29 - 31 minutes - 72.3 MBDo you have a dream that feels unreachable? 🔮 This inspiring episode will remind you that anything is possible with the right vision and work ethic. Hosts and brand strategists Phil and Lauren meet with client and interior designer Paula Oblen, who went from having an idea of designing a vacation rentals to working with Bobby Berk from Queer Eye. You’ll learn how to drill down on your vision, create opportunities for yourself, network effectively, and so much more.
188. What are easy ways to go viral?
April 27, 2023 14:51 - 15 minutes - 36.3 MBWondering how to make your content go viral? 🚀 It's not as hard as you think! In this episode, hosts Phil and Lauren discuss five easy ways to go viral, including different post formats and subjects. You'll be inspired to listen to your intuition, find your voice, and even be controversial.
187. How do you make good business decisions? (f. Mark Maynard)
April 13, 2023 15:01 - 34 minutes - 78.2 MBWish you knew how to make your business more memorable? 🖼️ This episode will teach you how! We meet with business advisor and client Mark Maynard to discuss how to make important decisions as a business owner. You’ll learn how to create a vision for your business, get returning clients, and feel more confident than ever as you run your organization.
186. How do you uncover your strengths? (f. Colleen Delvecchio)
April 07, 2023 03:03 - 35 minutes - 82.1 MBEver wonder what makes you different from the rest? ✨ This Brand Therapy episode will help you find out! Hosts Phil and Lauren meet with certified CliftonStrengths coach Colleen DelVecchio to discuss Gallup's StrengthsFinder assessment. You'll learn what CliftonStrengths is, why it's the leading standard of personality assessments, how to read your results, and ways to utilize your strengths in everything you do.
185. Why does my cohost love TikTok so much?
March 23, 2023 15:14 - 27 minutes - 63.9 MBWant a boost of motivation to get started on TikTok? 👊 You’ll get it here! Hosts Phil and Lauren discuss Lauren’s recent foray into the world of TikTok and unpack how she hit 30k followers in 7 months of posting. We talk about why TikTok is great, how to come up with a post idea, how to grow your mailing list, and why you should strive for volume.
184. How do you generate publicity for your personal brand? (f. Lucy Werner)
March 16, 2023 15:36 - 29 minutes - 67.7 MBHow can you get PR without time or a publicist? 📰 You’re going to find out in this riveting episode of Brand Therapy. Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small business owner. You’ll learn how to be strategic, send the perfect pitch, and get your name out there once and for all.
183. How do you create passive income with Patreon? (f. Jordan Ellis)
March 09, 2023 16:15 - 27 minutes - 63.1 MBWish you could master passive income? 🤑 This episode about Patreon will give you the tools you need to do exactly that! Hosts Phil and Lauren meet with Jordan Dené Ellis from Adobe to discuss tips and tricks for Patreon. We cover what Patreon is, how to set up reward tiers, ideas for what you can offer for physical and digital rewards, and how you can promote your account to get paying subscribers.
182. How do you manage your business in a crisis?
March 02, 2023 16:15 - 16 minutes - 38.1 MBWhat should you do in a brand crisis? 🫠 It all comes down to preparation. In this episode of Brand Therapy, hosts Phil and Lauren share recommendations for all things reputation management. You’ll learn how to anticipate issues, draft effective responses, create a detractor tier system, and other tricks of the trade. If you’ve ever been worried about getting bad press from a disgruntled customer, this is the episode for you.
181. How do you make an accessible website? (f. Sapir Yarden)
February 23, 2023 16:15 - 21 minutes - 50.1 MBWorried about being sued for lacking accessibility? 👩⚖️ This episode will address all your fears. Hosts Phil and Lauren meet with Sapir from Accessibe to talk about the importance, ramifications, and goodness of being accessible online. We talk about how much you could be sued for, why Accessibe is a great solution, and why it’s important for your brand to be inclusive for everyone. This episode is fun, and we hope you’ll learn a lot as well!
180. 5 Ways to Improve Your Website in 2023
February 16, 2023 16:00 - 15 minutes - 35.3 MBWant some easy fixes to update your site? 🛠️ This episode will give you inspiration! Hosts Phil and Lauren have a speedy chat about simple ways to bring your website into 2023. From making your website accessible to ticking off best practices, you’re going to want to hear these five recommendations.
179. How do you find mini breaks? (f. Corissa Saint Laurent)
February 09, 2023 16:00 - 23 minutes - 54 MBYou care for your business, but who takes care of you? 🫶 This episode of Brand Therapy will inspire you to get away from your inbox to supercharge your creativity. Hosts Phil and Lauren meet with speaker and podcaster Corissa Saint Laurent to learn how spirituality can fuel entrepreneurship. We talk about mini breaks, meditations, lucid dreaming, and so much more.
178. How do you build community on Instagram? (f. Daniela Schrittenlocher)
February 02, 2023 22:53 - 27 minutes - 63 MBWhat does it mean to build an online community? 🤍 This episode of Brand Therapy has the answer. Hosts Phil and Lauren meet with Daniela of ELAS Marketing to understand her techniques for cultivating a community of avid followers. She shares the importance of positioning your brand, recommendations for bolstering engagement, and other tricks that have gotten her over 115k followers.
177. How do you grow on Instagram? (f. Juan Galán)
January 26, 2023 22:53 - 32 minutes - 75.4 MBHow do you *really* grow on Instagram? 📈 Many people have their theories, but on today's episode of Brand Therapy, our guest has living proof! Hosts Phil and Lauren meet with Juan Galán, founder of the IG Creator Academy, to divulge the secrets of hitting 100k followers. We'd tell you the details of what's discussed, but we don't want any surprises spoiled. Listen to the ep to find out Juan's recommendations!
176. How do you podcast again?
January 24, 2023 21:00 - 13 minutes - 12 MBWe're back after a little (okay, a long) hiatus! ⏲️ In this episode of Brand Therapy, we'll bring you up to speed on where we've been and what we're excited about regarding the podcast. We'll even share our plan to repurpose our content, which you can totally steal.
175. How do you pause a podcast?
June 09, 2022 13:00 - 7 minutes - 18.1 MBIt’s not goodbye—it’s see you soon! 👋 With 175 episodes in the bag, hosts Phil and Lauren are taking a short break to rethink Brand Therapy. The two brand strategists discuss their reason for change, goals with new formatting, and hope that listeners will share feedback to make Brand Therapy the best it could be. This short and sweet episode might inspire you to pause on a project of your own!
174. What do you do when there's too much to do? (f. Louise Miller)
June 03, 2022 17:07 - 29 minutes - 67.6 MBFeeling overwhelmed? 😩You’re not alone, and this episode will help! Hosts Phil and Lauren meet with Louise Miller, a productivity expert who helps overwhelmed business owners get things done without burning done. Louise shares her tactics for finding order in chaos, prioritizing your tasks, creating a vision, and more. As one of our favorite episodes ever, you won’t want to miss this!
BTH 174 EDITED
June 02, 2022 13:00 - 29 minutes - 67.6 MBFeeling overwhelmed? 😩You’re not alone, and this episode will help! Hosts Phil and Lauren meet with Louise Miller, a productivity expert who helps overwhelmed business owners get things done without burning done. Louise shares her tactics for finding order in chaos, prioritizing your tasks, creating a vision, and more. As one of our favorite episodes ever, you won’t want to miss this!
173. How do you maximize an hour on Instagram?
May 26, 2022 23:45 - 27 minutes - 61.8 MBWish you knew the secrets to Instagram growth? 📈 You’re in luck. In this no-nonsense episode, hosts Phil and Lauren divulge tactics for maximizing growth on Instagram. By following a set series of steps in the first hour of posting, you’ll jumpstart conversation, increase your exposure, and catapult your followers over time. Listen to learn!
172. How do you get more visibility? (f. Lisa Simone)
May 19, 2022 23:39 - 32 minutes - 74.3 MBWhat's the secret sauce for more exposure? 🧪 Today's Brand Therapy guest Lisa Simone Richards tells all. As a PR strategist who helps people get seen online, Lisa is a pro at securing podcast and media appearances. Hosts Phil and Lauren dig into Lisa's tactics for sending the perfect outreach message, following up, and being downright irresistible to gatekeepers. If you want to get in the media, this is a must-listen.
171. How do you give an effective presentation?
May 13, 2022 03:33 - 18 minutes - 42.2 MBWant to have influence in any room? 📢 Then it's time to spruce up your presentation skills! Brand strategists and hosts Phil and Lauren dish on their learned secrets of effective presentations—even in 1:1 meetings. You'll learn how to change up your pace, keep people engaged, structure your communications, and win over your listener. To make an interpersonal impact, listen to this episode.
170. How do you generate organic leads? (f. Yann Ilunga)
May 05, 2022 12:38 - 32 minutes - 74.5 MBTired of leaning on referrals for new business? 😵 Today's episode will give you new ideas! Hosts Phil and Lauren reconvene with long-time friend and lead generation consultant Yann Ilunga for his take on generating business contacts. With an emphasis on LinkedIn, Yann breaks down his process and tools for meaningfully connecting with potential clients and customers. For a dose of pure invigoration, check out this episode!
169. How do you brand your space?
April 28, 2022 14:25 - 19 minutes - 44.1 MBWish you could experience your brand beyond a screen? 👀 You're about to learn how! This fun episode teaches you how to translate your brand from a concept to a living space. Brand strategists and hosts Phil and Lauren share their recommendations for making a branded space that also works on camera. From selecting paint colors to considering lighting, you'll be inspired to do some spring refreshing in your home or office!