Zak Normandin: Dirty Lemon, the Rule Breaker

Brand New Blueprint by Smoketown

English - April 22, 2019 12:00 - 33 minutes - 15.3 MB - ★★★★★ - 27 ratings
Business Technology marketing brands strategy innovation cpg packaging design cannabis food beverage Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: REBBL: Sheryl O'Loughlin, CEO

Next Episode: John Foraker: Purpose-Driven Disruption, Part 1

When Zak Normandin founded Dirty Lemon, a beverage brand with celebrity fans, he and his team broke every rule. High price, no retail distribution, experimental ingredients. Dirty Lemon even bought a technology company best known for weather forecasts. But it's working...extremely well. Coca Cola led the most recent $15 million fundraising round for Dirty Lemon's parent company, Iris Nova.

In this episode, Zak, CEO of Iris Nova, explains how Dirty Lemon won and why there's "no playbook" to building successful brands in CPG.