Raquel Tavares: Strategy, Clarified
Brand New Blueprint by Smoketown
English - October 28, 2019 15:00 - 35 minutes - 24.7 MB - ★★★★★ - 27 ratingsBusiness Technology marketing brands strategy innovation cpg packaging design cannabis food beverage Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A Dozen Cousins: Ibraheem Basir, Founder & CEO
Next Episode: OLIPOP: David Lester, Co-Founder - Part 1
How do you achieve over 4,000% growth with a niche product mostly known for Indian cooking? In this episode of Brand New Blueprint, find out how Raquel Tavares and her team at 4th & Heart built the #4 fastest growing food/bev company in the country...and in one of the most unlikely product segments: ghee.
Here's what you'll learn from this episode:
* How positioning can reframe a brand from niche to staple
* How to turn setbacks into leaps forward
* Ways to keep track of food trends, and why it matters
* How to approach fundraising as the company grows