JuneShine: Forrest Dein, Co-Founder & Chief Creative Officer
Brand New Blueprint by Smoketown
English - April 09, 2021 12:00 - 57 minutes - 39.7 MB - ★★★★★ - 27 ratingsBusiness Technology marketing brands strategy innovation cpg packaging design cannabis food beverage Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How did JuneShine, a hard kombucha brand started in a garage in San Diego, become a rocket ship that is disrupting the alcohol industry while setting a new bar for sustainability? Forrest Dein, Co-Founder & Chief Creative Officer, grew up in Hawai'i, where his exploration of the beautiful landscape became a passion for the planet. Years later, he and his old college roommate found a way to combine that passion with helping to create a new alcohol category. In this episode, Forrest shares how consumer empathy, brilliant growth hacks and unshakable commitment to sustainability have fueled JuneShine's growth.
See below for what you'll learn in this episode.
* Why it's important to spend the time to really understand your consumer
* How to leverage micro-influencers in the early stages of a brand, including using equity as a way to deepen the partnership
* How e-commerce can be reframed as a national sampling program