Ibraheem Basir: Why Authenticity Matters

What is the disruptive potential of America's new, record-breaking level of diversity? For Ibraheem Basir, one of those implications is clear: As the country's racial and ethnic make-up shifts, consumers will demand more cultural authenticity from the food they eat.  That core thesis led to the creation of A Dozen Cousins, an award-winning brand of ready-to-eat beans that's poised to become a formidable platform for culturally authentic food with clean, healthy ingredients.

In this episode, Ibraheem, Co-Founder & CEO of A Dozen Cousins, will share his take on America's shifts and the key strategic and tactical choices that catapulted his brand into national prominence after just one year.