Brand Master Flash
52 episodes - English - Latest episode: 3 months ago -I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My podcast promotes ethical brand building and business transformation.
You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.
Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.
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Episodes
What's the impact of your business?
February 15, 2024 09:00 - 8 minutes - 10.2 MBThe future of business is doughnut shaped: What’s the impact of your business? Auditing for Regeneration. In the journey to building a regenerative business, let's dive into "What’s your business’s planetary Impact?" We're delving into the often overlooked facets of your business - the good, the bad, and the ugly. Every business has its darker side—modern day slavery, waste, pollution, and carbon emissions. It's time to face the ugly truth about your business. But fear not! Today, we emba...
How to Start Building a Regenerative Business
January 10, 2024 09:00 - 6 minutes - 7.96 MB🌱 How to Start Building a Regenerative Business Clean your money and grow social investments In today's video, we explore two vital steps: Profit and People. Businesses must pivot towards solutions driving real systemic change for a cleaner, positive future. The key lies in the delicate balance between profit and people—a concept known as Green Capitalism or a Green Swan. Profit: Get Your Money Clean 💸 Consider responsible profit allocation Owners, shareholders, or back into the busines...
What is a Regenerative Business?
November 28, 2023 09:00 - 4 minutes - 5.52 MBEver wondered what "regenerative" really means in the business world? Join me as I break it down in this video. Sustainability vs. Regeneration First off, let's clear the air – sustainability is crucial, no doubt. It's the first step toward regeneration. However, my gripe lies with businesses that merely use sustainability as a buzzword to mask their true intentions. True sustainability involves cleaning and greening your organisation, reducing your negative impact on the planet. But, when...
Is Your Business Killing the Planet? The Shift to Regenerative Business Models
November 14, 2023 09:00 - 6 minutes - 7.74 MBSustainable is out, regenerative is in. ESG, CSR and SDGs are not the answer for business and industry sustainability. If your business model and products are degenerative at its core, they aggressively pollute and fundamentally are not something that people really need then your business will never reach net zero. I believe this transition within organisations is at its most effective at brand level. This is the DNA of an organisation and ultimately where decisions are made, products are...
Biomimicry : Sam Tatam
January 09, 2023 09:00 - 1 hour - 78.4 MBAs designers, we often look to human behaviour, science, art and engineering for answers and solutions. Interestingly, some of the best design solutions can be found within our natural world. Harnessing the evolved biology of the kingfisher, designers were able to improve aerodynamics of the Japanese bullet train by mimicking the shape of the bird’s beak. This is a story of biomimicry. Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, a...
The Primal Code : Patrick Hanlon
November 07, 2022 09:00 - 1 hour - 97.9 MBWorking in brand and marketing, we hear influential writers and thought-leaders use the words ‘tribe’ and 'community’. These words are commonly spoken by industry gurus such as Seth Godin and Marty Neumier. They’re used frequently to describe our association with products, places, people and companies. But, fundamentally, what is a tribe? In the dictionary, there are many interpretations - the most relevant is ‘a group of persons having a common character, occupation, or interest’. So how...
Positivity. Planet. Purpose : Joss Ford
October 17, 2022 09:00 - 1 hour - 75.8 MB"What we do in the next ten years will profoundly impact the next few thousand… This is no longer a scientific challenge; it is a communications challenge.” - Sir David Attenborough Let’s talk about climate change. So we know the science, we're advanced in the tech and there’s a clear roadmap of what needs to be done. So why is the climate challenge so big and, in a lot of people's eyes, unobtainable? As Attenborough says, it's all about communication. We need to rally the troops, inspir...
Climate Blocks: Jamie Mustard
June 23, 2022 09:00 - 1 hour - 106 MBJamie Mustard is a multimedia artist and expert on identity and perception. His book ‘The Iconist’ is the study of what makes anything iconic: the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium. I caught up with Jamie to discuss his book but also to share ideas, opinions and views about climate change and to understand how the theory of ‘blocks’ can be used to reframe the narrative and give it new meaning or understanding. E...
Edge of Crazy: Yarza Twins
March 17, 2022 09:00 - 54 minutes - 62.7 MB"Change happens at the edges" An agency that definitely does not operate in the bland, soft middle is Yarza Twins. Yarza Twins is an award-winning design agency based in London and Paris. I had the opportunity to chat with founders Eva and Marta Yarza. Their agency works with passionate clients to create honest work that stands out from the crowd. They've worked with big clients such as Adidas, Microsoft, Smirnoff, Converse, Adobe and MTV. Among their design achievements, they have been a...
Under The Sea: Bryan Edmondson
December 30, 2021 09:00 - 57 minutes - 66 MBFor the past 3 years I’ve been focusing on and specialising in brand strategy. The majority of my work with clients focuses on the core truth of a brand: the purpose, vision and philosophy. I come from a visual background; I trained as a graphic designer but beyond that I was an artist. I love the visual side of brand building so it was a great honour to speak to the founder of the creative agency Sea, Bryan Edmondson. Bryan and his team are purists in the art of crafting smart and beautif...
Sexy Sales: Luis Báez
November 15, 2021 09:00 - 51 minutes - 58.5 MBWhy does the word ‘sales’ still give most business leaders, solopreneurs and marketers the chills? Why do we still often see sales as sleazy and squeezy? Luis Báez is a Sales Enablement Strategist dedicated to serving business owners, including coaches, course creators, and consultants. Combined with his colourful Puerto Rican / New York charm, his range of cutting-edge skills has been acquired through his years of service in sales, working with big brands such as LinkedIn, Google, Uber a...
Telling Stories: Dennis Morrison
November 11, 2021 09:00 - 1 hour - 69.5 MBSo many businesses have a great product, an amazing team and watertight systems and processes but they struggle to get their offering into the hands of their customers. Often this is down to one simple reason: they can’t effectively communicate why their product/solution has value. Welcome to the cool, talented and super personable Dennis Morrison. Dennis is a business storyteller, marketing story strategist and founder of Audience Magnet. Dennis teaches “Business Storytelling as a Servi...
Making Waves: Hugo Tagholm
November 02, 2021 09:00 - 52 minutes - 60.3 MBIn light of COP26 being held in Glasgow between 31 October and 12 November 2021, I wanted to speak to someone who was leading the way here in the UK to tackle some of the biggest climate change emergencies. Hugo Tagholm is the Chief Executive for Surfers Against Sewage (SAS). SAS is one of the UK’s leading ocean conservation and campaigning charities that inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife. The charity fights against sewa...
The Search for Core Truth. Dr Michael Gerharz
October 28, 2021 19:00 - 53 minutes - 61.1 MBIn my 20 years’ experience of working in business, one of the biggest catalysts for problems is poor communication. From marketing to PR to finance to sales, communication is crucial. I caught up with Dr Michael Gerharz to discuss transformative communication and why leaders need to search for the truth in themselves and at the core of their organisation. Michael has worked with global brands such as Johnson & Johnson, Blackberry and Siemens. He has a breadth of knowledge in how to ment...
Branding vs. Category Design
October 26, 2021 13:00 - 18 minutes - 21.4 MB“...branding in the absence of category design is bullshit.” Niche Down Christopher Lochhead & Heather Clancy Is category design significantly more effective than branding and brand marketing? What does marketing success look like right now? Branding Differentiation Purpose-led Creating a magnetic message Category design Solution-driven Delivering value Niching The following is taken from a Christopher Lochhead article titled The Big Brand Lie: How Categories Make Brands & Why B...
Start With Want. Then Why.
September 13, 2021 13:00 - 21 minutes - 24.8 MB“Your purpose in life is to find your purpose and give your whole heart and soul to it” ― Buddha If you're a business leader, entrepreneur, manager, director or you’ve just started a business on your own - are you asking the right questions and what is the most important question? Start with why. No. Start with want. What is the most important question in business? Answer: What do you want? Does your mission start with ’why’ or a want? For me, you have to want something and then kn...
Enlightened Brand Strategy: How to Change Your World with Your Brand
August 27, 2021 09:00 - 21 minutes - 25 MBThe world is changing. We feel different; we want new things from our lives. There is a thirst to make a difference, to make a positive change. But how? Through our work, our hobbies, our businesses, our brands. It's time for enlightened brand strategy. Welcome to the Brand Master Flash podcast What is an enlightened brand strategy? Enlightened: Showing understanding, acting in a positive way, and not following old-fashioned or false beliefs. Brand. Your community. The connectedness t...
Purpose Power: Tom Tapper
August 23, 2021 09:00 - 44 minutes - 51.4 MBThe world has changed - and continues to change. More than ever we need people, leaders, businesses and brands to help guide the way. To look for new ideas and to help create positive change. I am, like a lot of people, on a new journey; a journey to help others around me and focus on the important things. People, communities, wildlife and the environment. A few years ago I was inspired by a creative agency that seeks to serve organisations and charities that make positive change. Often the...
Brand Foundations: Simon Dixon
July 23, 2021 09:00 - 56 minutes - 65 MBFor the past 20 years I've been building a career in the creative industry. From studying art, graduating in design and then crafting my skills as graphic designer, I've always appreciated the marriage between art and design. Now, working as a brand strategist, I have even more appreciation for the role of crafted design and artistry in the branding process. An agency that is leading the way in creating beautiful and brilliant brands is DixonBaxi, a global brand and communications agency ba...
Brand Foundations with Simon Dixon
July 23, 2021 08:00 - 56 minutes - 65 MBFor the past 20 years I've been building a career in the creative industry. From studying art, graduating in design and then crafting my skills as graphic designer, I've always appreciated the marriage between art and design. Now, working as a brand strategist, I have even more appreciation for the role of crafted design and artistry in the branding process. An agency that is leading the way in creating beautiful and brilliant brands is DixonBaxi, a global brand and communications agency base...
Marketing Mastery: Gavin Bell
June 08, 2021 09:00 - 55 minutes - 63.5 MBMaking the move to creating your first bit of video content is a brave one. The first time I saw the red light staring back at me I was filled with dread and fear. 25 takes later I was still no closer to creating my first video for Brand Master Flash. But I persevered and now I create weekly videos, accumulating thousands of views across my channels. My content creates opportunities and I connect with people across the globe in a unique way that's unique and separates me out from my competit...
5 Reasons to Brand Strategise After a Global Pandemic
June 01, 2021 09:00 - 9 minutes - 11.1 MBAs we come out of lockdown, is it business as usual? Stop! It's time to regroup, rethink and revisit our brand. Here are 5 reasons to brand strategise after a global pandemic: Reconnect with you team Understand what your customers need Create a big picture strategic plan Create new and exciting ideas Align everyone onto your new path “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln Planning is everything. The time now is...
Hacking Brains: Kenda Mcdonald
May 21, 2021 09:00 - 48 minutes - 55.5 MBFor the past 18 years I've worked in marketing. I come from a creative / design background which evolved into media and film, and now I work in brand and business strategy. The main thing that keeps me interested in marketing is that it's constantly evolving. Technology, media and, ultimately, the way consumers behave. But marketing is so much more than communications. It's the foundation of everything that we do in business. It's the research into our customer base, it's how we define an...
Hacking Brains. Kenda Mcdonald
May 21, 2021 08:00 - 48 minutes - 55.5 MBFor the past 18 years I've worked in marketing. I come from a creative / design background which evolved into media and film, and now I work in brand and business strategy. The main thing that keeps me interested in marketing is that it's constantly evolving. Technology, media and, ultimately, the way consumers behave. But marketing is so much more than communications. It's the foundation of everything that we do in business. It's the research into our customer base, it's how we define and de...
No F&#ks Given: Brad Burton
May 04, 2021 09:00 - 51 minutes - 59.3 MBAbout 2 years ago, on Instagram, I came across one of the biggest, in-yer-face, colourful characters I have ever had the pleasure to stumble upon. I was shocked by his tenacity, realness, and overall ‘I don’t give a shit’ attitude. It's the one and only Mr Brad Burton. Brad is the founder of 4Networking, the UK’s largest business network and the author of four of the highest-rated business books on Amazon. Brad has built his personal brand (although he doesn't call it that) and the brands o...
No F&#ks Given. Interview with Brad Burton
May 04, 2021 08:00 - 51 minutes - 59.3 MBAbout 2 years ago, on Instagram, I came across one of the biggest, in-yer-face, colourful characters I have ever had the pleasure to stumble upon. I was shocked by his tenacity, realness, and overall ‘I don’t give a shit’ attitude. It's the one and only Mr Brad Burton. Brad is the founder of 4Networking, the UK’s largest business network and the author of four of the highest-rated business books on Amazon. Brad has built his personal brand (although he doesn't call it that) and the brands of ...
No F&#ks Given. Brad Burton
May 04, 2021 08:00 - 51 minutes - 59.3 MBAbout 2 years ago, on Instagram, I came across one of the biggest, in-yer-face, colourful characters I have ever had the pleasure to stumble upon. I was shocked by his tenacity, realness, and overall ‘I don’t give a shit’ attitude. It's the one and only Mr Brad Burton. Brad is the founder of 4Networking, the UK’s largest business network and the author of four of the highest-rated business books on Amazon. Brad has built his personal brand (although he doesn't call it that) and the brands of ...
People Experience (PX) with Victoria Taylor
February 20, 2021 09:00 - 34 minutes - 39.3 MBAudio Interview from my Instagram live show- Brand Chat with Victoria Taylor. Talking all things customer and people experience. Find out more about Victoria and her work here- https://www.victoriatayl.uk/
10 Things From 10 Years
February 07, 2021 19:00 - 11 minutes - 12.8 MBThis month hits the 10-year milestone of my company Seed. It's been an absolute rollercoaster ride and I feel blessed to have had such an amazing experience. I've met some amazing people and shared incredible times. I've put together 10 important lessons that I've learnt over the decade, throughout the highs and the lows. Hopefully this will help and guide you in your business or journey. Enjoy!
Are You Connecting With Your Audience?
January 30, 2021 09:00 - 8 minutes - 9.22 MBWork in marketing or communications? Ask yourself two questions: 1. Is our brand visible to the outside world? 2. Does our message vibrate? If not, then it’s time to challenge old ways of thinking. Your continuous drive for excellence and growth has a story. Tell it. The ups and downs. Talk to your people. Get your best minds together and go back to basics. Have some fun. Create some fresh communications that get people looking (and hopefully thinking). Here's my step-by-step guide t...
Does Your Business Need a Brand Audit?
January 22, 2021 09:00 - 12 minutes - 14.2 MBWell, 2021, that escalated quickly. Pick yourself up, dust yourself off and let's think brand. Time for a check-in and to make sure we have our house in order. Are you looking to strengthen the foundation of your brand, build a team of world-class talent and generate more income? Or is there some fixing to be done?I've broken down a 6-part check sheet with meaningful questions to run off your own DIY brand audit. Time to think agility and human-centricity. Facilitate new ideas and directions...
How to Build a Profitable Website- SEO with Sarah McDowell
January 02, 2021 09:00 - 51 minutes - 58.5 MBJust before Christmas I continued my ongoing research into 'how to create a profitable website'. This time it's all about traffic. I caught up with Sarah McDowell to discuss all things SEO (Search Engine Optimisation). Sarah is currently the SEO content executive at Holland & Barrett and co-host of the popular SEO podcast SEO SAS. With this experience she is quickly becoming a key figure in the SEO community, allowing her to interview some of the leading players in the digital marketing aren...
How to Build a Profitable Website- CRO (Conversion Rate Optimisation) with Robert Deans
November 19, 2020 09:00 - 39 minutes - 45.6 MBYou're on a mission to create more revenue from your website, but it's a perplexing task if you're not a web wizard. It looks good, it works fine and your copy says everything you want to say - but your website visitors are dropping off before they buy. Most marketers, sales managers and business owners are unsure how to improve design, functionality, technology, processes and pipeline generation to actually turn visits into cash. Enter: Robert Deans. Robert's a conversion specialist here in...
Checking in: Looking Out for Each Other on World Mental Health Day
October 10, 2020 09:00 - 4 minutes - 5.39 MBChecking in with our colleagues, friends and loved ones is more important now than ever. So many of us are living in our little bubbles, just keeping our heads down and trying to get through the current pressures and problems. It's harder to spot the mental struggles of our peers while we're all more isolated. Just check in: at the start of meetings, in a text, over the phone - that little 'how are you feeling?' could mean more than you realise. #WorldMentalHealthDay
Profit vs. Purpose
September 26, 2020 09:00 - 10 minutes - 11.5 MBProfit is -- and will always be - a driving force of any business. But have you considered how powerful purpose can be, not only for your soul but for the bottom line? Purposeful brands have the potential to make more money as well as make a positive difference for their team, their customers and the world around them.
Creative Graduate? 5 Steps to Increase Career Opportunities During Turbulent Times.
September 20, 2020 09:00 - 9 minutes - 11.2 MBFirstly, total respect for making it through uni during this crazy time - I tip my hat to you. Now what? Yes, it's time to start your creative career. The days of sending your CV to every agency on the planet is outdated and ineffective. You need to get personal. Focus on your portfolio and connect with companies that mirror your values and value your work. Here are 5 tips to give you an advantage and fast-track those opportunities. Good luck! Ikigai- https://lifengoal.com/ikigai/
5 things I've learned through COVID-19
September 05, 2020 09:00 - 1 second - 11 MBIt's been a tough old 6 months and like everyone else i've been adjusting with the new norm. I've been keeping my head down and here are 5 things i've learned through COVID.
How To Develop a Creative Process
June 05, 2020 09:00 - 27 minutes - 31.9 MBIn most businesses we have a process and system for everything. But do we have a creative process? Be more customer-centric and use creativity and design thinking to solve problems, innovate, create new products and solve complicated problems. In this episode I will run through my creative process from brief to delivery. Enjoy!
Why Your Tech Company Needs a kick-Ass Explainer
May 19, 2020 09:00 - 16 minutes - 18.5 MBCalling all tech marketers and leaders. Product-led, feature-driven, jargon overload marketing is a no-no. It's time to simplify the message and deploy your marketing content in a new way. Thought about using animated explainers? Well, if not, this episode is for you. Enjoy.
How To Become An Idea-Generating Machine
April 30, 2020 09:00 - 23 minutes - 27.3 MBEvery business encounters challenges, barriers and issues on a daily basis, but what do we do to overcome them? This episode dives into idea generation and a winning process that works every time. Build a team, get your Post-it notes out and let's get creative. Time to become an idea-generating machine!
The COVID-19 Diaries 05. Chat With Tim Elliott
April 24, 2020 09:00 - 1 hour - 76.3 MBI caught up with my good pal Tim to chat all things Covid-19. Some awesome take-aways from this 67 minute chin wag. The rise of facilitation, design-thinking, innovation and getting rid of the gubbins. Put the kettle on and get some bickies cus this is a cracker.
The COVID-19 Diaries 04. Chat With Paul Ince (Likemind Media & MarketEd Live)
April 21, 2020 09:00 - 1 hour - 102 MBI caught up with Paul Ince from Likemind media and MarketEd Live to chat about all things COVID-19 and its effect on our personal lives, our children and businesses. Lots of nuggets in here if you work in marketing and some sound advice from someone with bags of knowledge. Enjoy.
How To Avoid Client Creative Punch Ups Part 5
April 09, 2020 09:00 - 19 minutes - 21.9 MBMoney doesn't have to be the root of all evil. It should be an honest, simple transaction between two parties. Tyrants, hustlers and scrimpers: why do we fear the M word so much? In this episode I discuss all things cash and, most importantly, how to get paid (the full amount) on time. Enjoy.
How To Avoid client Creative Punch Ups Part 4
April 04, 2020 09:00 - 10 minutes - 12 MBRelationships not dictatorships. Have you ever worked with a client (or agency) that treats you like shit? Being talked down to, made to feel inferior or even bullied. Few tips and strategies to prevent a servant master relationship or how to ditch that douche!
The COVID-19 Diaries 02. Hunkering and Ticking Over
March 26, 2020 09:00 - 4 minutes - 5.11 MBManaged to go for a run and record a quick piece of content. Week 1 of the lockdown and it's Family first. Buying food, clearing out sheds and staying in touch with clients. Rock n roll baby. Trying to document thoughts, feelings and this crazy time.
How To Avoid Client Creative Punch Ups Part 3
March 24, 2020 09:00 - 14 minutes - 17 MBIgnoring emails, missing deadlines and going AWOL. This show talks about communication and why it's the biggest culprit to project break downs. Time to get your head out of the sand and communicate the ass out of a working relationship. Enjoy!
The COVID-19 Diaries 01. Chat with Rob Watson- Decentered Media
March 21, 2020 09:00 - 1 hour - 79.1 MBSo as we start this rollercoaster that is the COVID-19 pandemic outbreak, I catch up with Rob Watson from Decentered Media to discuss how it is effecting us personally, our communities and city and what is happening socially, politically and environmentally. I believe it's important to document this historic, disruptive and lethal time. I will aim to speak to as many people possible to try and get to grips with what's happening and try and start to plan out what our future will look like. T...
How To Avoid Client Creative Punch Ups Part 2
March 19, 2020 09:00 - 10 minutes - 11.8 MB"Could you make that bit green? No, that's too green, could you change it to a green that's a little less... green?" Do you ever get the feeling that a project will never end and that you'll be working on amends until the day you die? It is resolvable: I'll explain how to structure a project to reduce amends, improving the client relationship and the outcome of your work.
How To Avoid Client Creative Punch Ups Part 1
March 11, 2020 09:00 - 20 minutes - 23.1 MBCan you make the logo bigger? Can you make it pop? I've shown it to my grandma and she doesn't like it....Fiiiggghhhtt!!!!!! Creativity and relationships form the foundation of any great brand reputation but how do we resolve or avoid confrontation and conflict. In this episode I will be discussing creative differences and solutions to stop having a big ol'punch up. Enjoy. Thanks to Yrral on the edit. Big shout out to Emergy 8, Tagged and The Passion HiFi for the tunes.
K.O. The Comp
February 25, 2020 09:00 - 13 minutes - 15 MBAs business owners, leaders, marketers or creative entrepreneurs we may already know about positioning... or do we? The first bite is the eye so make sure you get your brand image on the money. Shoddy looking brands get pushed aside. Sharp looking brands eat first. Time to supercharge your BIP. Big shout out to Yrral on the edit and motion graphics. Thanks to Le Gang, Emergy 8 and The Passion Hi-Fi for the tunes.