Luxury Cultivated
80 episodes - English - Latest episode: 5 months ago -Welcome to Luxury Cultivated, a podcast that guides visionary business owners on their journey to create a sophisticated and contemporary brand. Inside each episode, you'll find easy-to-digest solo episodes that will help you unlock the strategies, insights, and success stories that will empower you to build and cultivate a luxurious yet modern experience.
Hosted by Karen, the founder of The May Creative, a strategy-first luxury branding and website studio for high-end businesses. Follow and subscribe to Luxury Cultivated today to become the brand you envision.
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Episodes
When to Perform a Brand Assessment For Your Luxury Brand
February 22, 2024 13:00 - 8 minutes - 5.56 MBSend me a Text Message As a business owner, you are making lots of decisions each day that will move your brand forward. These decisions are often met with changes that require reflection. Reflecting on where your brand is now and where it’s headed is necessary to make the type of impact you desire. In this episode, I’ll be covering when to perform a brand assessment for your luxury brand and equipping you with some questions you can use to help you navigate the direction of your brand....
5 Ways to Build Brand Loyalty For Your Luxury Brand
March 24, 2023 12:00 - 9 minutes - 6.57 MBSend me a Text Message The businesses that withstand the test of time all have something similar: brand loyalty. Building brand loyalty takes strategy, intention, and time. If you've been wondering how to create a more loyal customer base who rarely substitutes your products for another brand, this episode is for you. Inside the episode, I'm going over the importance of building brand loyalty for your luxury brand. So you can have a sustainable business no matter what happens in our flu...
How to Build an Online Community Around Your Luxury Brand
December 12, 2022 22:00 - 12 minutes - 8.88 MBSend me a Text Message There is power in having a community. If you've wanted to learn more about how to build an online community around your luxury brand. Then you'll love this episode; inside, I review what you need to attract the right audience. Plus, I'll give you tips on how to decide which platform to use and what are some best practices to ensure that your community thrives. Let's Work Together Are you ready to rebrand & elevate your business? Explore The Luxury eCommerce Expe...
What Do Luxury Customers Want Before They Buy?
October 08, 2022 00:00 - 7 minutes - 5.43 MBSend me a Text Message It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying? You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly. Let's...
5 Elements of Building A Strong Luxury Brand
September 11, 2022 12:00 - 10 minutes - 7.3 MBSend me a Text Message Are you curious about what it takes to build a strong luxury brand that inspires people to buy more of your products? Join me as I discuss some essential elements you need to have in place to build a more memorable experience. Plus, get real-life examples of brands that built strong brands that still exist today. Be sure to follow and leave a review wherever you are listening. Show Notes View the full show notes here ⇠ About Luxury Cultivated Luxury Cultivated is ...
Welcome to Luxury Cultivated
September 10, 2022 22:00 - 44 seconds - 596 KBSend me a Text Message Welcome to Luxury Cultivated, the podcast for visionary founders ready to grow and scale their businesses with sustainable methods that showcase their brand brilliance. If you’re a founder who's excited to take your luxury brand to new heights, you’re in the right place. Join me as I discuss the insights you need to know to dominate your market as a leader. Inside each episode, you’ll find nuggets of wisdom that will help you to expand your business further. I’m you...
Welcome to eCommerce Cultivated
September 10, 2022 22:00 - 1 minute - 786 KBeCommerce Cultivated is a podcast for modern luxury brands who are ready to increase their product sales by elevating their eCommerce experience. I'm your host, Karen, a former 10+ year retail expert for large multiple 7 & 8-figure companies. Now founder & eCommerce expert of The May Creative, an eCommerce consultancy that helps modern luxury brands increase their product sales by creating an elevated eCommerce experience with a timeless brand, sophisticated website, and email marketing ex...
How to Grow Your Email List As An High-end eCommerce Business
March 09, 2022 13:00 - 8 minutes - 5.94 MBPart of having a great customer experience is communicating with your customers and potential customers regularly. Maybe you are posting on social media and running ads, and now you are assessing how to leverage the traffic coming to your online store. Most visitors to your website will not be ready to buy immediately. So this is where having your email marketing in place will be key. You may be thinking... But how do I get people to join my email list? I'm excited because I'll be goin...
How to Grow Your Email List As An eCommerce Brand
March 09, 2022 13:00 - 8 minutes - 5.94 MBPart of having a great customer experience is communicating with your customers and potential customers on a regular basis. Maybe you are posting on social media and running ads and now you are assessing how can you better leverage the traffic that is coming to your online store. Most visitors to your website are not going to be ready to buy immediately. So this is where having your email marketing in place is going to be key. You may be thinking... But how do I get people to join my em...
How to Grow Your Email List As A Luxury Brand
March 09, 2022 13:00 - 8 minutes - 5.94 MBPart of having a great customer experience is communicating with your customers and potential customers on a regular basis. Maybe you are posting on social media and running ads, and now you are assessing how you can better leverage the traffic coming to your online store. Most visitors to your website will not be ready to buy immediately. So this is where having your email marketing in place will be key. You may be thinking... But how do I get people to join my email list? I'm excited...
How to Choose The Best Email Marketing Platform For Your Shopify Store
March 03, 2022 13:00 - 27 minutes - 18.7 MBAre you looking at what email marketing tools you can use for your eCommerce business but need help deciding which one to choose? Email marketing is one of the best ways to stay connected with potential and existing customers. So selecting the right company to help you facilitate communication with your list is essential. Because not all email service providers are created equal. Join me as I discuss choosing the best email marketing platform for your Shopify store. So you can not only ...
Branding 101: Branding For eCommerce Businesses
November 22, 2021 13:00 - 11 minutes - 8.1 MBAn important part of your business is your brand. I'll be going over what is branding and its importance for eCommerce brand owners. Plus some common myths about branding that will help you have a solid brand foundation. Join the community: https://www.themaycreative.com/cultivated View the show notes at https://www.themaycreative.com/branding-for-ecommerce-businesses/
eCommerce Branding: Myths About Branding Your eCommerce Business
November 22, 2021 13:00 - 11 minutes - 8.1 MBHave you been evaluating your eCommerce brand and thinking about if it's reflective of the direction you are heading? There are many aspects to a brand that often get overlooked. Successful brands tend to have more than just a beautiful look to them. They have a feeling and essence that resonates with their audience. Let's uncover some myths about branding your eCommerce business so you can have the right foundation to help you reach your goals faster. For the full episode notes & resour...
What Is Product Proof of Concept & How Do You Get It?
October 05, 2021 12:00 - 9 minutes - 6.55 MBOne of the steps each eCommerce brand owner must take is to prove they have a product that will sell. This is where product proof of concept comes in. Before going all-in and investing thousands of dollars into resources, a website, etc. You need to know if people actually want to buy what you are selling and not just your friends and family. But from strangers who don't know you quite yet. Listen as I go over this important topic. Resources Mentioned Your Ideal Customer Profile: Why It...
Taking a Summer Break
July 08, 2021 14:00 - 1 minute - 1 MBeCommerce Cultivated is taking a Summer break. Tune in to learn how to receive ongoing insights to scaling your luxury business. Stay connected themaycreative.com themaycreative.com/elevated Download the 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business.
7 Klaviyo Flows That Can Maximize Your Online Store Sales
June 24, 2021 12:00 - 14 minutes - 9.92 MBEmail marketing is still one of the best ways to stay connected with your customers. As an eCommerce store owner, a great email marketing provider is Klaviyo. In this episode, I'll be going over some important Klaviyo flows you can implement to help you maximize sales. Become VIP Join our exclusive FB community Join the eCommerce Cultivated newsletter Work With Me Ready to elevate your online store experience with a new Shopify website experience. Explore Shopify Services Explore K...
7 Klaviyo Flows That Can Maximize Your Shopify Store Sales
June 24, 2021 12:00 - 17 minutes - 12.4 MBEmail marketing is still one of the best ways to stay connected with your customers. It's an owned marketing channel that puts you in direct contact with those in your audience. Implementing email automation is one way to build a stronger relationship and maximize revenue. If you ever wanted to know what Klaviyo flows can help you bring in more revenue. Then this episode is for you. Show Notes View the full show notes here ⇠ About eCommerce Cultivated eCommerce Cultivated is a podcast t...
How to Prepare Your eCommerce Store For The 2021 Holiday Season
June 09, 2021 21:00 - 20 minutes - 14.3 MBAre you getting your eCommerce store ready for the 2021 holiday season? Yes, I know it's early but as retailers you have to be months ahead. So if you haven't started planning or you are planning now. This episode is for you. Show notes: https://www.themaycreative.com/prepping-for-2021-ecommerce-holiday-season/ Download the 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business.
How to Prepare for 2021 eCommerce Holiday Season
June 09, 2021 21:00 - 20 minutes - 14.3 MBAre you getting ready for the 2021 eCommerce holiday season? Yes, I know it's early but as retailers you have to be months ahead. So if you haven't started planning or you are planning now. This episode is for you. Show notes: https://www.themaycreative.com/prepping-for-2021-ecommerce-holiday-season/ Support the show (https://www.buymeacoffee.com/tmc)
eCommerce UX Best Practices For Luxury Brands
May 13, 2021 12:00 - 29 minutes - 20.3 MBEver felt like your overall website experience could be improved? Do you want to create a more seamless shopping experience for your customers? I'm going over eCommerce UX Best Practices for Luxury Brands in this episode. Show Notes View the full show notes here ⇠ About eCommerce Cultivated eCommerce Cultivated is a podcast that guides eCommerce founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate timeless brand. About The May C...
Shopify Site Speed: How to Make Your Store Faster
May 06, 2021 12:00 - 16 minutes - 11.5 MBHave you been wondering how you can improve your Shopify site speed? Maybe you 're experiencing longer load times. Load times that could interrupt your customer experience and cause lost sales. In this episode, I'm going to give you some ways you can optimize your Shopify website for faster speed. View full show notes: https://www.themaycreative.com/shopify-site-speed/
eCommerce Cultivated - Podcast For Luxury Brands
May 05, 2021 22:00 - 26 seconds - 349 KBWelcome to eCommerce Cultivated where we discuss elevating your luxury brand so that you can continue to scale. I'm your host, Karen, the founder of The May Creative. I'm so happy to have you here. Be sure to hit follow so that you don't miss an episode. Support the show (https://www.buymeacoffee.com/tmc)
How to Find Brand Clarity Within Your Luxury eCommerce Brand
April 15, 2021 12:00 - 10 minutes - 7.6 MBHaving a clear vision for your luxury brand is essential. It will help you set the roadmap for your business. So that you can scale even further, tune in to learn more! Show Notes View the full show notes here ⇠ About eCommerce Cultivated eCommerce Cultivated is a podcast that guides eCommerce founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate timeless brand. About The May Creative The May Creative is a strategy-first luxury br...
How to Establish Brand Clarity Within Your Luxury Brand
April 15, 2021 12:00 - 10 minutes - 7.57 MBHaving a clear vision for your luxury brand is important. It will help you set the roadmap for your business. So that you can scale even further. Tune in to learn more! View the full show notes: https://www.themaycreative.com/podcast/luxury-brand-clarity Support the show (https://www.buymeacoffee.com/tmc)
How to Find Brand Clarity Within Your Luxury Brand
April 15, 2021 12:00 - 12 minutes - 8.5 MBSend me a Text Message Having a clear vision for your luxury brand is essential. It will help you set the roadmap for your business. So that you can scale even further, tune in to learn more! Show Notes View the full show notes here ⇠ About Luxury Cultivated Luxury Cultivated is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate timeless brand. About The May Creative The May Creative is a strategy-...
How to Find Brand Clarity Within Your Luxury Business
April 15, 2021 12:00 - 10 minutes - 7.57 MBHaving a clear vision for your luxury brand is important. It will help you set the roadmap for your business. So that you can scale even further. Tune in to learn more! View the full show notes: https://www.themaycreative.com/luxury-brand-clarity/
Why Your Luxury Products Need A Luxury Experience
March 04, 2021 13:00 - 14 minutes - 10 MBHave a premium product? What's the overall experience that your customers receive when they decide to do business with you? Let's discuss why you need a premium experience for a premium product. For full show notes, visit: https://www.themaycreative.com/luxury-experience
Why Your Luxury Products Need A Luxury Shopify Website Experience
March 04, 2021 13:00 - 14 minutes - 10.1 MBHave a premium product? What's the overall experience that your customers receive when they decide to do business with you? Let's discuss why you need a premium experience for a premium product. For full show notes, visit: https://www.themaycreative.com/luxury-experience Download the 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business.
What Is A Luxury Brand?
February 18, 2021 13:00 - 11 minutes - 8.18 MBSend me a Text Message A question that often comes up is, what is a luxury brand? More specifically, what defines a luxury brand? If you have had the same question or want to explore what a luxury brand could be. Then tune in! Show Notes View the full show notes here ⇠ About Luxury Cultivated Luxury Cultivated is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate timeless brand. About The May Creat...
2 Ways to Cultivate A Stand Out Luxury eCommerce Brand
February 11, 2021 13:00 - 11 minutes - 8.18 MBHave you ever wondered how you can make your luxury brand stand out online? Unlike a typical brand, as a luxury brand owner. You have a unique challenge in creating an environment where your customers can go through a high-end experience. One of the core elements of any luxury brand is the experience. Many brands face a challenge in replicating online versus in-person, where you can genuinely get personalized attention. How can you create that level of exclusivity and grow your brand? Tun...
Should You DIY Your Shopify Website Design?
January 14, 2021 13:00 - 17 minutes - 11.9 MBInvesting in your eCommerce website is important to maximizing sales. But, you may wonder if you should DIY your Shopify website or hire someone to make your Shopify website. Regardless of where you are in your decision-making process. Let’s get you some clarity about what your next steps should be. Full Show Notes See the full show notes here ⇠ About eCommerce Cultivated eCommerce Cultivated is a podcast that guides eCommerce founders on their journey to captivate the high-end market wit...
Should You DIY Your eCommerce Website?
January 14, 2021 13:00 - 17 minutes - 11.9 MBInvesting in your eCommerce website is important to maximizing sales. But, you may be wondering if you should go with the DIY eCommerce website route over hiring a pro? Regardless of where you are in your decision-making process. Let’s get you some clarity about what your next steps should be. View the full show notes: https://www.themaycreative.com/diy-ecommerce-website
Should You DIY Your Shopify Website?
January 14, 2021 13:00 - 17 minutes - 11.9 MBInvesting in your eCommerce website is important to maximizing sales. But, you may wonder if you should DIY your Shopify website or hire someone to make your Shopify website. Regardless of where you are in your decision-making process. Let’s get you some clarity about what your next steps should be. Full Show Notes See the full show notes here ⇠ About eCommerce Cultivated eCommerce Cultivated is a podcast that guides eCommerce founders on their journey to captivate the high-end market wit...
Quick Update: Our Name Change
December 31, 2020 23:00 - 3 minutes - 2.5 MBHey! With the closing of 2020, I thought it would be cool to also do some updates. One of those is the name change of this podcast. It's not a major change but something that seems to better align the show. Tune in & quickly listen. Thanks! View full show notes: https://www.themaycreative.com/podcast-name-change
Wrapping Up 2020
December 26, 2020 22:00 - 16 minutes - 11.1 MBIn today's episode, I'm discussing and recapping 2020. What a year! It's definitely wasn't at all what I expected or planned for. Definitely, I'm grateful for the lessons learned. Tune in and give a listen. Don't forget to leave a review & subscribe. View full show notes: https://www.themaycreative.com/wrapping-up-2020
019: How to Convert Website Visitors Into Buyers
November 11, 2020 13:00 - 15 minutes - 10.9 MBHave you been facing the dilemma where your website traffic to your online store? Isn’t converting to enough buyers? Now, you're digging deep to find out why. In today’s episode, I go over what could be the missing element that is creating friction. Where your customers are not making it to the checkout page. Listen in! Resources to check out: 5 Types of eCommerce Customers to Know Join the community & grab your copy of Traffic to Conversions Support the show (https://www.buymeacoffee.co...
How to Convert Website Visitors Into Buyers
November 11, 2020 13:00 - 15 minutes - 10.9 MBHave you been facing the dilemma where your website traffic to your online store? Isn’t converting to enough buyers? Now, you're digging deep to find out why. In today’s episode, I go over what could be the missing element that is creating friction. Where your customers are not making it to the checkout page. Listen in! View full show notes: https://www.themaycreative.com/convert-website-visitors-into-buyers/
018: Is It Time to Redesign/Rebrand Your Online Store Website?
September 20, 2020 22:00 - 15 minutes - 10.5 MBHave you been thinking if it's the right time for you to rebrand or redesign your online store but aren't sure if it's the best decision right now? Well, in today's episode, I'm going to give you some insights on whether or not that's a good decision for you and go over some things that you should be looking out for. So let's discuss some key insights on whether it's the right time or not to rebrand your e-commerce. Show Notes 9 Ways to Create Trust Within You eCommerce Store Connect on I...
Is It Time to Redesign/Rebrand Your Online Store Website?
September 20, 2020 22:00 - 15 minutes - 10.5 MBHave you been thinking if it's the right time for you to rebrand or redesign your online store but aren't sure if it's the best decision right now? Well, in today's episode, I'm going to give you some insights on whether or not that's a good decision for you and go over some things that you should be looking out for. So let's discuss some key insights on whether it's the right time or not to rebrand your e-commerce. Show Notes 9 Ways to Create Trust Within You eCommerce Store Connect on I...
Are You Ready to Rebrand Your Online Store's Website?
September 20, 2020 22:00 - 15 minutes - 10.5 MBHave you been thinking if it's the right time for you to rebrand or redesign your online store but aren't sure if it's the best decision right now? Well, in today's episode, I'm going to give you some insights on whether or not that's a good decision for you and go over some things that you should be looking out for. So let's discuss some key insights on whether it's the right time or not to rebrand your e-commerce. View full show notes: https://www.themaycreative.com/convert-website-visito...
Building An Online Community Around Your Brand
August 29, 2020 18:00 - 8 minutes - 5.96 MBEver thought about creating an online community for your brand? Wonder if it's worth it as a business? Tune in today's episode as we dive into the details of building an online community around your brand. C O N N E C T Join the community (it's complimentary) - https://www.themaycreative.com/elevated/ Support the show (https://www.buymeacoffee.com/tmc)
The Benefits Of Building An Online Community As A Retailer
August 29, 2020 18:00 - 8 minutes - 5.97 MBEver thought about creating an online community for your brand? Wonder if it's worth it as a business? Tune in today's episode as we dive into the details of building an online community around your brand. View the full show notes: https://www.themaycreative.com/building-an-online-community
017: Building An Online Community Around Your Brand
August 29, 2020 18:00 - 8 minutes - 5.96 MBEver thought about creating an online community for your brand? Wonder if it's worth it as a business? Tune in today's episode as we dive into the details of building an online community around your brand. CONNECT Instagram - @themaycreative Support the show (https://www.buymeacoffee.com/tmc)
Preparing Your Online Store For The 2020 Holiday Season
August 08, 2020 21:00 - 7 minutes - 5.14 MBWant to know what you should be doing to maximize sales this holiday season? For your online store... Tune into today's episode, to learn what to prep for so that you can end the year successfully. As more customers will be shopping online instead of in-store this year. View show notes: https://www.themaycreative.com/preparing-online-store-for-2020-holiday-season
016: Preparing Your Online Store For The 2020 Holiday Season
August 08, 2020 21:00 - 7 minutes - 5.14 MBWant to know what you should be doing to maximize sales this holiday season? For your online store... Tune into today's episode, to learn what to prep for so that you can end the year successfully. As more customers will be shopping online instead of instore this year. Also, don't forget to leave a review and subscribe. Support the show (https://www.buymeacoffee.com/tmc)
015: Color Psychology & It's Correlation to eCommerce Sales
August 01, 2020 12:00 - 9 minutes - 6.25 MBEver wondered if the impact of color plays a role in your eCommerce business & impacts your sales. Listen in as I chat about how color can be a deciding factor in how customers make a decision. A decision whether to make a purchase or not to make a purchase. Link to this episode's post, don't forget to share your thoughts in the comments! Support the show (https://www.buymeacoffee.com/tmc)
Color Psychology & It's Correlation to eCommerce Sales
August 01, 2020 12:00 - 9 minutes - 6.25 MBEver wondered if the impact of color plays a role in your eCommerce business & impacts your sales. Listen in as I chat about how color can be a deciding factor in how customers make a decision. A decision whether to make a purchase or not to make a purchase. View show notes: https://www.themaycreative.com/color-psychology-and-ecommerce
014: Marketing Methods That Attract Customers to Your Online Store
July 26, 2020 21:00 - 10 minutes - 7.58 MBMarketing is one of the areas of business that a lot of business owners struggle with. I want to give you some ideas. Specifically ideas on how you can market your eCommerce business for more sales. Tune in and listen! Don't forget to subscribe & leave a review! Resources Mentioned Free eCommerce marketing guide Support the show (https://www.buymeacoffee.com/tmc)
Marketing Methods That Attract Customers to Your Online Store
July 26, 2020 21:00 - 10 minutes - 7.58 MBMarketing is one of the areas of business that a lot of business owners struggle with. I want to give you some ideas. Specifically ideas on how you can market your eCommerce business for more sales. Tune in and listen! Don't forget to subscribe & leave a review! View show notes: https://www.themaycreative.com/marketing-methods-that-attract-customers/
013: Stepping Back From Social Media
July 19, 2020 19:00 - 23 minutes - 16.3 MBTaking a step back from social media can be a healthy thing. Tune in to today's episode to learn more about my unplanned reduction! Let me know if you've had similar experiences in the comments below :) Links Mentioned Join the newsletter Leave a comment on this episode's post. Support the show (https://www.buymeacoffee.com/tmc)