Marketing Update: Shyp, Twitter and Snapchat with Jed Record, CEO Likeforce

Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode.

The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.

This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics:

Twitter's Retail Brand Trends for the Holiday Season

Brands becoming visual
Brands creating their own moments
Influencer partnerships on the rise
The importance of personalization
Data-driven insights

Snapchat's new Story Explorer feature
How shipping start-up, Shyp, is disrupting logistics

Articles we discuss come from Adweek, here and here.

Who is Jed Record?

Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups. 

Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs.

Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world.

Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence.

Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience.

What is Likeforce?

Experts at marketing your business online.  Likeforce hires and trains career-oriented college students to create and manage successful social media campaigns.  Using professional tools like editorial calendars, high-end graphics and photo editing software, advanced analytics, and by listening to your feedback, their social marketers can meet your business objectives on social media.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

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