6: 5 Steps To Implementing An Integrated Marketing Campaign With Robyn Baldwin

Starting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting. 

Today's guest is Robyn Baldwin, Senior Integrated Marketing Manager for Kobo.com.

Robyn will give us her five tips on how to implement an integrated marketing plan.

Andiamo!

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Robyn Baldwin:

Robyn Baldwin is a dedicated and passionate senior integrated marketing manager. After graduating with a Honours Bachelor of Commerce from McMaster University, she launched her career with more than nine years of experience in the media agency world. 

She began her marketing career at Kobo in spring 2013 and has been at the company for the past two years. Her skills include integrated marketing, social strategy, business planning, connection & communication planning, and media strategy. Her role encompasses organizing and creating collaboration among the merchandising, marketing and business performance teams.

About Kobo: 

Kobo is a global eReading service built by booklover for booklovers, with a catalogue of 4.7 million eBooks, top-rated free eReading apps for the most popular smartphones and tablets, and a lineup of E Ink eReaders to suit any taste. Our mission is to encourage more people to read more often – the way they want – on any device they choose.

Vincenzo’s Italian Lesson of the Day:

Andiamo leggere libri = let's go read books

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to my producer, Cody Stevenson.

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

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