127: NFL Draft Special: Kansas City Chiefs Do Digital Right!

It's that time of year again! The NFL Draft is one of
the most exciting times of the year for die-hard NFL fans.

As a way to kick off the day, I asked James Royer, Director of
Digital Media and Strategy for the Kansas City Chiefs to join me
on the podcast! 

We talk about:

NFL & Twitter deal
The Chiefs on Snapchat
Nationwide/Eric Berry Campaign
Cairo Santos and the US Navy Blue Angels
more!

Andiamo!

About
James:

James is entering his second season
as the Director of Digital Media and Strategy for the Kansas City
Chiefs. In this role, he oversees all digital platforms, from
content, social media and mobile app initiatives.

Previously, James served as the
Director or Digital and Social Media for the Tampa Bay Lightning,
where he spent four seasons. A 16-year digital veteran, James also
spent seven years on the digital agency side and most notably
served major clients like Jeep.com and the redesign of the Hilton
Hotels digital properties. He started his career with the Detroit
Lions as the New Media Producer from 2000 to 2004.

About Vincenzo
Landino:

Vincenzo is an entrepreneur, speaker
and host of the Brand Boost Podcast. He is the the founder and
Creative Director of Fifty 2 Creative, a digital ad agency
specializing in brand amplification and digital storytelling. With
experience as a brand correspondent, Vincenzo’s portfolio includes
a 1 billion impression campaign launch for Applebee’s as well as
work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta,
DC United, Tinder, and Zoomph.

Outside of his professional life,
Vincenzo is a die-hard Steelers fan, avid golfer and wine
maker.

About Fifty 2
Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand
amplification, customer experience and storytelling through various
digital platforms. We strive to master the ins and outs of your
business, who your ideal customer is and how to deliver the best
experience to them every time. We take a unique approach to each
client knowing full well that every business has different needs in
the digital marketplace. Above all else, Fifty 2 Creative’s mission
is to build long-lasting, meaningful relationships. Our clients are
part of our family, not just another checkmark in our
portfolio.

Voice Over
Artist, Rachel Creveling

Rachel owns Belle Strategies, a
social media marketing company specializing in turning followers
into customers. She has been providing voice over talent for 6
years and has recorded for TV, Radio, and Podcasts. Find her
at www.bellestrategies.com.

Enjoy the
podcast? Give us a rating or a review on
iTunes!