Brand Authority Podcast
47 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 15 ratingsIn a busy online world where everyone is screaming for attention, building brand authority creates differentiation and blows open the door of opportunity. Join Rebekah Radice as she shares the social media processes, systems, and strategies you can use to win more customers, increase revenue, and gain the competitive edge.
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Episodes
047: How To Create A Wildly Successful Online Course with Rob Balasabas
February 05, 2019 16:00 - 35 minutes - 29.1 MBRob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You’ll also find him engaging with their private online community of over 14,000 (and growing) online course creators inside the “Thinkific Studio” Facebook Group. Rob joined Thinkific 2016 as a Customer Champion where he worked closely with customers to get their Thinkific sites off the ground, then making the leap into the Marketing Team in 2018. Today...
046: The Secrets to REALLY Succeeding at Social Media with Mitch Jackson
January 29, 2019 15:00 - 44 minutes - 50.8 MBMitch Jackson is an award-winning California trial lawyer who enjoys combining law, social media and technology to disrupt, hack, and improve his clients’ companies, causes, and professional relationships. He’s also the author of the #1 best selling book, "The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs." Today we talk about the success mindset of social media, how he’s built a thriving online community, and how you can take his proven steps to rea...
045: If You Want to Communicate Better, This is How to Do It with Ryan Foland
January 17, 2019 17:32 - 50 minutes - 55.6 MBRyan Foland is the Managing Partner of InfluenceTree, the Founder of the 3-1-3® Method, a TEDx 4 time speaker, and Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine. Ryan works with thought leaders to create and syndicate content that reveals their whole self to drive differentiation, growth, and loyalty. By positioning the expertise of people within companies as the core talent behind the corporate brand, Ryan helps to drive ...
044: How to Plan and Organize Your Blog Content with Mike Allton
January 14, 2019 15:50 - 48 minutes - 40.2 MBMike Allton is an award-winning writer and author and the Founder of the Blogging Brute, a website dedicated to helping you write, publish and promote a blog post fast and well. Mike is a Content Marketing Practitioner and Brand Evangelist at social media management tool, Agorapulse. Connect with Mike Connect with Mike on at The Blogging Brute, Agorapulse, and on Twitter. Resources Mentioned The Blogging Startup Plan and The Ultimate Blogging Planner How to Start a Blog in 201...
043: The Success Secrets of a 7-Figure Entrepreneur with Mike Kawula
December 27, 2018 20:30 - 42 minutes - 48.3 MBMike Kawula is a Serial Entrepreneur, Husband, Father to 3 Amazing Kids & CO-Founder of Dinner Table MBA. Mike's last 3 businesses each hit $7 Figures in under 3 years with the last being ranked the 144th fastest growing company by Inc. Magazine. He's an author, has been featured on CNN, interviewed by Anthony Robbins and the late Chet Holmes, and featured in over 100 publications and podcasts. He's sold over $100 Million in Products & Services during his entrepreneurial journey online...
042: Use Facebook Groups to Grow Your Business with Debra Trappen
December 21, 2018 17:00 - 40 minutes - 36.7 MBDebra Trappen is an empowerment coach, consultant, author, podcaster, and keynote speaker. She lives to FIRE PEOPLE UP and is compelled to ignite passion, infuse purpose, and inspire progress! She is focused on serving growth-minded leaders – with a passion for sparking GenX Women building their slice of the kingdom from the couch, carpool, cubicle, or corner office. Debra starts at the core by helping them uncover the BEST version of themselves – who they are, what talents and activit...
041: Find Your Best Customers with Social Media
December 19, 2018 19:40 - 25 minutes - 22.4 MBHow do you find ideal, high-paying customers that will accelerate business sales? It all comes down to 3 important steps: Defining Locating Connecting In this episode of the Brand Authority Podcast, learn how you can use social media to bring new customers (your best customers!) into your business. Get the Social Selling Blueprint https://rebekahradice.com/socialselling Let's work Together! https://rebekahradice.com/coaching Join the top social media blog: https://rebekahra...
040: How To Set Professional Social Media Boundaries
December 03, 2018 00:53 - 24 minutes - 21.4 MBDo you often get sucked into conversations you don’t want to engage in, say yes to things you later regret or feel pressured into doing something just to build your brand, notoriety, influence? If so, you might have social media boundary issues! In an online world where every temptation is right around the next corner, it’s critical you nail your own boundaries down. It’s where you draw a line in the sand and say, “this is as far as I’m willing to go in this conversation, with this piece...
039: How to Take a Break From Social Media (Guilt Free)
November 25, 2018 16:53 - 20 minutes - 18.2 MBDo you feel anxious when you can’t post to social media? Does it stress you out reading through comments and wondering when you’ll find the time to respond? Social media, for as much as we love it, can become enormously overwhelming to maintain. Especially if you’re keeping up appearances across multiple channels, trying to manage your personal brand, your business, and maybe even client relationships. That’s when it might be time to take a break. This allows you to step back in order to...
038: How to Use Twitter for Lead Generation
November 19, 2018 22:54 - 16 minutes - 14.3 MBAre you using Twitter to connect with your target market? Would you like to use Twitter to nurture contacts, turn them into leads, and eventually convert into sales? You can! Listen in to this episode of the Brand Authority Podcast to find out how you can start using Twitter in your business today! Let's work Together! https://rebekahradice.com/coaching Join the top social media blog: https://rebekahradice.com/blog Learn more about Rebekah Radice: https://rebekahradice.com/
037: Easy Ways to Grow Your Social Media Presence
November 16, 2018 20:50 - 21 minutes - 19 MBYou’ve taken the time to invest in social media. You’ve even gone so far as to create and implement a social media strategy. While the hours spent researching and executing feel overwhelming, you know it’s worth the time and energy. After all, as a business professional, capturing the attention of today’s online consumer is critical. However, since you implemented your strategy, your efforts are less than fruitful. Your data proves that conversion is low and the engagement your social ch...
036: How to Showcase Your Expertise (and Build a Stellar Brand)
October 31, 2018 00:08 - 22 minutes - 20 MBHave you ever struggled to share your professional expertise? Ever wish you could more eloquently (and accurately) articulate: What makes you indispensable? How you provide value? Why you’re the best in your field? If so, you’re in good company. It’s a challenge many entrepreneurs face. But, here’s the good news. Once you learn how to embrace your special skills and unique abilities, you’ll start to naturally attract your perfect audience. Not only will sharing your expertise help ot...
035: How to Use Facebook to Market Your Business
July 02, 2018 20:47 - 34 minutes - 29.1 MBAre you using Facebook to market your business, but struggling to create momentum? Frustrated by the Facebook algorithm changes and ready to finally take full advantage of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results. In today's episode, I chat with Scott Ayres, lead Content Master for the Social Media Lab at Agorapulse. He loves questioning what "gurus" say and challenging everything, especially ar...
034: 5 Key Elements to a Great Social Media Post
June 18, 2018 22:13 - 15 minutes - 13.3 MBYou stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again? If this scenario sounds familiar, you’re in good company. Whether you’re facing writers block or a creative slump, creating compelling social media content can feel elusive. In today's podcast, learn the 5 key elements that will help get you (and yo...
033: How to Improve Your Marketing Without Sacrificing Quality
June 12, 2018 16:49 - 20 minutes - 17.7 MBAre you a growing company that wants to expand reach? Or an entrepreneur looking to increase marketing velocity without sacrificing quality? You can! In this episode of the Brand Authority Podcast, you'll learn how to become an industry leader! Tips on: Hiring the right team What you can do today to reduce overwhelm and get more done How a clear, measurable and achievable company marketing strategy will take you to places you never thought possible, and more! Sign up for the Brand Au...
032: This is the One Thing Holding Every Entrepreneur Back
May 10, 2018 20:08 - 27 minutes - 16.5 MBIt's easy to get distracted by the urgency of what's happening in our business and lose sight of what's most important. It's also easy to fall into the trap of believing what everyone else's version of success is, instead of focusing on your own. In today's show, I share how detrimental it is to forget what matters most in our lives and businesses and how to: Learn the power of saying no Embrace our version of success Never lose focus on our own intentions Sign up for the Brand Aut...
031: 5 Tips That’ll Supercharge Your Social Media Productivity
April 09, 2018 12:55 - 23 minutes - 42.7 MBBeing productive and being effective are often confused. I get asked a lot of questions about how I get so much accomplished and how I find the time to fit everything in… and all of it comes down to focus and strategy. You can’t jump out of bed and have a productive day if you haven’t done the planning in advance. Listen in to this episode of the Brand Authority Podcast where I’m sharing 5 key ways to take back your day and supercharge your social media productivity! * Sign up for ...
030: The 10x Marketing Formula with Garrett Moon
March 28, 2018 00:53 - 31 minutes - 26.6 MBIn this episode of the Brand Authority Podcast, I’m chatting with Garrett Moon, CEO and Co-Founder of CoSchedule. Garrett's taken CoSchedule from zilch to 1.5 million monthly page views, 240,000 email subscribers, 9000+ customers in less than 4 years. He just published a book called "The 10x Marketing Formula." As he explains in the book, the premise being content marketing as we know it is dead. Instead, brands should focus on how to short-circuit content marketing by creating competition-f...
029: How To Make Great Marketing Videos For Your Company In Minutes
March 18, 2018 19:16 - 19 minutes - 17.2 MBHave you ever sat down ready to record a video for your business and you draw a total blank? Today I’m going to walk you through a process on how you can easily create terrific marketing videos for blogs posts, social media, and more! You’ll be able to inspire a promotional tidal wave to raise awareness, drive traffic, and boost credibility around your brand. * The Radical Entrepreneur: https://academy.theradicalentrepreneur.com/ * Join the Brand Authority community on F...
028: How to Quickly Perform a Social Media Audit
March 12, 2018 00:08 - 26 minutes - 23.5 MBHave you ever wondered how you show up online? Have you ever wondered what your audience sees when they look you up on social media? In this episode of the Brand Authority Podcast, i’m going to show you have you can perform an online audit to make sure your potential clients are seeing your brand as they should. * Brand Authority Podcast Episode 24: https://itunes.apple.com/us/podcast/024-how-to-easily-develop-your-content-marketing-strategy/id1271150927?i=1000401463188&mt=2 ...
027: The Secret To Managing Social Media Without Losing Your Mind
March 05, 2018 01:51 - 30 minutes - 26.9 MBWhen you look at social media and all that it requires to manage – whether it’s for your personal brand or for your business – you need to be prepared for the unexpected. Big life changes can happen when you least expect them, which means you need the systems and processes in place to streamline what you’re doing. That way when something throws you for a loop, you can easily keep going and stay in front of your audience without feeling overwhelmed. In this episode of the Brand Authority Podc...
026: The 8-Step Formula to Creating a Marketing Roadmap
February 26, 2018 01:49 - 18 minutes - 24.9 MBA marketing roadmap is the foundation of your marketing strategy. It’s what will allow you to build awareness, drive traffic, attract attention, and create relationships. In fact, it’s the best relationship builder and brand connector out there. With the right plan in place, your business can establish authority and credibility. Are you ready to find your focus and continuously provide value to your audience? Listen in as I share the 8-step formula to create a successful marketing roadmap. ...
025: How to Use Marketing Automation to Grow Your Business
February 08, 2018 21:22 - 30 minutes - 26.9 MBThis episode of the Brand Authority Podcast is the third installment in my content marketing series. Today we’re going to focus on automation - the systems, processes, and tools you should be using to grow your business. * 024: How to Easily Develop Your Content Marketing Strategy * 023: How to Build a Social Media Editorial Calendar: * This episode is sponsored by The Radical Entrepreneur: rebekahr.com/masterpotential * Social Media Calendar Template: ...
024: How to Easily Develop Your Content Marketing Strategy
February 04, 2018 23:15 - 27 minutes - 23 MBIf you didn’t catch last week’s episode, this is the second installment in a 3-part series on content marketing and mapping your content calendar. This week it’s all about developing your content strategy so you can become a content marketing powerhouse. * Sneak peek of The Radical Entrepreneur: rebekahr.com/masterpotential * Social Media Calendar Template: https://rebekahradice.com/social-media-calendar * How to Fill Up Your Social Media Calendar: https://...
023: How to Build a Social Media Editorial Calendar
January 26, 2018 03:19 - 31 minutes - 28 MBWant to organize your social media marketing campaigns more effectively? You need a social media editorial calendar. This will allow you easily manage all the great content you’ve created or want to create in and around your business. In this episode of the Brand Authority Podcast, I’m sharing part 1 of my process that will help you to stop scrambling and take control of your content. * Social Media Calendar Template: https://rebekahradice.com/social-media-calendar * How to Fil...
022: How to Determine Your Social Media Budget
January 22, 2018 13:00 - 16 minutes - 14.8 MBHave you ever wondered what goes into a social media budget or what the costs are associated with social media success? This is a topic that is so perplexing to many entrepreneurs and small business owners, which is why in this episode of the Brand Authority Podcast, Rebekah Radice talks about budgeting time and money. She shares how do you do it, how to you know what you should invest in, and what a realistic cost might be. * 2018 Goal Setting Guide: https://rebekahradice.com/goal-s...
021: 3 Ways to Set Achievable Social Media Goals for Your Business
January 18, 2018 02:11 - 21 minutes - 18.9 MBIn this episode of the Brand Authority Podcast, Rebekah Radice talks about something that so often we don’t give ourselves the right time and space to work through: setting social media goals. It’s no secret that it increases the likelihood of your success. When you have a target and roadmap you’re following and working through every day – you’re committing to achieving your goals. Listen in as she shares the 3 ways you can create goals that you are going to stick with and accomplish. ...
020: How Social Media Can Grow Your Business, Help You Sell More Products, and Make More Money
January 03, 2018 21:26 - 28 minutes - 25 MBAs an entrepreneur, you know your business and your goals. What many struggle with is putting a rock solid marketing foundation in place that supports and promotes the health of your business. There’s a lot of social media experts or pros or gurus or whatever you want to call them telling you what you should or shouldn’t do. Problem is, I find that almost all of them share one-off strategies. Whether it’s Facebook Ads or why you should have a LinkedIn presence, they’re solution solves ...
019: How Influencer Marketing Can Change Your Business
December 23, 2017 15:18 - 26 minutes - 23.8 MBImagine this situation. You're looking to buy a product and have two options: a brand you found online, and possibly even seen ads for, and one that was recommended to you by someone you trust and look up to. Which do you pick? I'm pretty sure that you'll pick the brand recommended by someone you know. I know that because 92 percent of people trust recommendations from individuals (even if they don’t know them personally) over brands. That's exactly why influencer marketing is such a b...
018: This is Why Your Social Media Content Isn't Converting
December 09, 2017 00:42 - 22 minutes - 20.4 MBI know so many marketers who invest all their time and energy in social media, only to find that their lead generation results are meager at best. That shouldn’t be the case. Did you know that social media has a 100% higher lead-to-close rate than outbound marketing? Tap into that! Whether you’re building buzz around a new launch, or marketing your newest blog post, you should work to increase your lead capture and conversion rate. It’s the key to building a strong and profitable...
017: The Secret Sauce to Effective Social Selling
November 22, 2017 01:22 - 25 minutes - 22.5 MBAnyone can post to social media, but turning that into lead-driving content that sells is another story. The key to turning followers into customers is to fix a few roadblocks you've put into place. In this episode of the Brand Authority Podcast, Rebekah Radice is going to share how you can get to the bottom of it and then reverse engineer your lead conversion funnel. Are thy ready to increase social media conversions by transitioning looky-lou's into clicks, subscribers, and sales?! ...
016: The Most Important Digital Marketing Skills in Demand Right Now
November 14, 2017 00:05 - 20 minutes - 18.1 MBThe digital world is evolving at an incredible pace. So, if you're a digital marketer, you need to keep up and be on a constant learning spree. If you're not, your knowledge will become outdated in a few years (or even months!) time. That's why I wanted to talk about the most important digital marketing skills in demand right now. Chances are that they're not the same skills that were in demand when you were in college or were starting your marketing job, so keep listening! Who knows, ...
015: 5 Ways to Use Social Media to Instantly Connect With Anyone
October 31, 2017 01:25 - 22 minutes - 21.1 MBLet's face it. As an entrepreneur or small business owner, networking isn't always at the top of the to-do list. Between meetings, calls, and other daily essentials, it can feel like a drain. And yet, networking is a critical aspect to business success and career advancement. But it's not enough to simply collect business cards. You must be intentional in your outreach, and that's where social media comes in. The steps shared in this podcast will help you break down barriers and ...
014: How to Write with Confidence, Build Business Authority, and Make Better Connections
October 27, 2017 20:50 - 27 minutes - 25.8 MBRebekah Radice recently had the chance to sit down with a few of her colleagues - people doing amazing things with content marketing. And she had just one question for them: How do you improve your content, so you’re actually creating content people want to read and share? In other words, how can you build your confidence as a writer, connect with your audience, and convince them to take action? What they shared is terrific advice and she’s sharing it today in this episode of the Brand...
013: The 3-Step Formula for Social Media Growth
October 13, 2017 20:49 - 32 minutes - 29.3 MBHave you ever felt like you’re doing all the right things on social media - you’re posting valuable content, paying attention to your analytics, defining clear calls to action - and yet - still feel as if you’re failing to see any noticeable growth? While there’s many reasons to see stalled or even non-existent growth, I'm sharing the 3 key components you can put in place to ensure you move any and all roadblocks. Full Show Notes: https://rebekahradice.com/formula-you-need-for-socia...
012: How to Build Your Brand with Content Marketing
October 02, 2017 17:04 - 28 minutes - 26.6 MBIf you use social media to market your business, creating great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. But the challenge for most companies is getting started. Many struggle with writing content their audience actually wants to share and doing it consistently. If that’s you, don’t worry. Simply try to understand your audience’s needs, appetite, and willingness to consume. Once you know that, you have the recipe for ...
011: How to Future Proof Your Business with Social Media
September 28, 2017 22:27 - 26 minutes - 23.4 MBIt’s easy to see that the online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than ever. That’s why adopting a future-proof social media strategy--one that becomes your first line of defense--helps you overcome the uncomfortable truth that 50 percent of all businesses fail within their first five years. To protect yourself, use ...
010: Expert Advice on How to Build Social Media Influence
September 17, 2017 21:24 - 17 minutes - 17.1 MBIn this episode of the Brand Authority Podcast, Rebekah Radice dissects the topics of influence, authority, and credibility - and what it takes to build it all within your business. Just like a plant requires constant care, so does your social and brand presence. It takes time to nurture relationships and grow your online influence. It may be a long process, but it’s possible. You just need the right strategy, and that’s what you’ll learn today. Full Show Notes: https://r...
009: How to Recover From a Social Media Disaster
September 14, 2017 15:45 - 24 minutes - 20.5 MBUnfortunately, no business is completely safe from a social media disaster. A tiny mistake or slip-up can rock or even destroy a company’s reputation - and that’s scary! The only thing you can do is be prepared. Don’t wait for the catastrophe to happen. Instead, have a plan in place and know exactly what to do when a social media disaster strikes. In this episode of the Brand Authority Podcast, I talk about how to get this operating plan in place and share the steps that will gui...
008: Why Most Businesses Get Branding Wrong (and How to Fix It)
September 14, 2017 15:40 - 24 minutes - 21.4 MBOn this episode of the Brand Authority Podcast, I’m going to tackle why most businesses get branding all wrong. Everything from: No Clearly Defined Brand A Hit or Miss Strategy No Social Media Voice When branding goes wrong, it kills your chance to make valuable online connections. This is a big topic, but we’re going to whittle it down to a few key points - why it matters now more than ever to build your brand and why it’s so important that you to get your branding right. S...
007: How to Measure the Impact of Social Media on Your Business
September 05, 2017 15:52 - 32 minutes - 54.2 MBSocial media measurement is a challenge faced by most businesses today. Just think about it. When was the last time you tracked the effectiveness of a tweet? How about the positive response of a Facebook post? Even if you did, do you know if it had any effect on your actual business? You’re likely in the same boat many businesses and brands find themselves in. To reel off social media data is next to impossible. More than likely, those details are in an Excel spreadsheet, that even the...
006: How to Create a Social Media Branding and Marketing Strategy
August 22, 2017 20:30 - 19 minutes - 36.4 MBWe live in an online world where the landscape is constantly evolving. What worked yesterday, no longer works today. Creating a strategy ensures that no matter what’s happening in the market and the digital space, your brand is immune to the negative effects. In this episode, Rebekah Radice shares the 5 steps you need to follow to create a successful social media branding and marketing strategy. Full Show Notes: https://rebekahradice.com/develop-social-media-brand-strategy/ * J...
005: 5 Effective Brand Building Strategies to Attract Customers
August 22, 2017 20:29 - 19 minutes - 35.9 MBYour brand is characterized by much more than just your visual brand, the content you share, and the authority you create. It’s defined by every action and interaction you have with your customers. In this episode, Rebekah Radice shares the most effective brand strategies that will help you attract new customers. Full Show Notes: https://rebekahradice.com/best-ways-to-attract-more-customers-to-your-business/ * Join the Brand Authority community on Facebook: https://www.faceb...
004: How to Tell Your Brand Story on Facebook
August 22, 2017 20:27 - 20 minutes - 37.3 MBUsing storytelling on Facebook can be a powerful way to connect with your clients. Through the magic of a past experience you’re able to craft unique stories that provide your client with a new perspective on their current situation. No wonder 92% of consumers say they want brands to create content that tell a story! In this episode, Rebekah Radice will tell you exactly how to create your own story and share it on Facebook. Full Show Notes: https://rebekahradice.com/tell-...
003: 3 Types of Video You Should Create to Build Your Brand
August 12, 2017 21:30 - 22 minutes - 40.8 MBEverywhere you look, from Facebook, to Twitter, Instagram, and Linkedin, video has inundated our social feeds. In this episode, Rebekah identifies the 3 types of video you should create to build and strengthen your brand. Full Show Notes: https://rebekahradice.com/types-of-video-you-should-create-to-build-your-brand/ * Join the Brand Authority community on Facebook: https://www.facebook.com/groups/brandauthoritygroup/ * Learn more about Rebekah Radice: https://rebeka...
002: How to Build Authority With Your Personal Brand
August 12, 2017 21:00 - 17 minutes - 33.4 MBBuilding a personal brand isn’t reserved for athletes, celebrities, and Instagrammers. It’s a powerful tool you can use to distinguish your business from the competition. In this episode, you'll discover why now is the time to create a personal brand that builds momentum, opens doors, and accelerates your online efforts. Full Show Notes: https://rebekahradice.com/use-personal-branding-grow-authority/ * Join the Brand Authority community on Facebook: https://www.facebook.com/...
001: 6 Habits of Highly Successful Social Media Marketers
August 12, 2017 20:42 - 17 minutes - 33.4 MBHave you ever wondered how successful social media marketers manage their day? How they accomplish all that they do, or how they’ve built a thriving business? In this episode, Rebekah talks about the 6 habits that all successful social media marketers share. Full Show Notes: https://rebekahradice.com/successful-social-media-marketers-share-6-habits/ * Join the Brand Authority community on Facebook: https://www.facebook.com/groups/brandauthoritygroup/ * Learn more about...