BPAP 40: US Probate Leads with Leon McKenzie
Brain Pick a Pro Podcast
English - December 13, 2018 02:13 - 50 minutes - 58.3 MB - ★★★★★ - 5 ratingsInvesting Business Careers realestate realestateinvesting business investing cashflow entrepreneurship finance marketing entrepreneur interview Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Since a lot of people asked me what the best kind of leads are, the best kind of return of investment, etc., I invited my good friend Leon McKenzie from US Probate Leads.
Leon McKenzie is the chief operating officer at US Probate Leads, a company he co-founded 12 years ago. The company has grown to become the leading provider of probate leads for virtually every county in the United States, using a national network of researchers who collect data directly from individual probate courts each month.
In this episode, Leon shared how they collected, sorted, and organised probate leads. He also discussed probate and its process.
Topics:
How they got into probate
Putting an organisation together to find out how to pull data out of the counties
Collecting and sorting data
Mentoring people on how to use the data
Figuring out how to take the program nationwide and reaching out to companies
Capitalising on the business and making data available to people
Understanding the process
Why probate makes sense
Motivated sellers and projections
What probate is and how it works
Role of the executor
How long the process takes
On marketing
Tracking what marketing strategy is working
Working with his son and daughter
Certification programs
Quotes:
“If you're going to be in this business, you have to provide quality information.” “You want to get leads that people have a high probability of selling.” “You have to be consistent.”Links:
Yellow Letters US Probate Leads