Ant-Man and The Wasp: Quantumania Debut Breakdown, Interview with Cinemark’s Wanda Gierhart
Boxoffice Podcast
English - February 23, 2023 08:00 - 32 minutes - 60 MBTV & Film Society & Culture boxoffice box office cinema movies entertainment industry box office results Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Super Bowl Trailer Breakdown and an Interview with the ICA’s Rich Daughtridge [Sponsored by JACRO]
Next Episode: Boxoffice Rewind: The Rocky/Creed Franchise
On this week’s episode of The Boxoffice Podcast, hosts Rebecca Pahle and Shawn Robbins deliver the box office performance of Ant-Man and The Wasp: Quantumania on its opening weekend and the films premiering this weekend. In the feature segment, Daniel Loria speaks with Wanda Giehart, the Global Chief Marketing & Content Officer at Cinemark. They talk about the theater chain’s rebranding efforts, enhanced customer experience, and their focus on immersive in-theater concession services.
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Episode Resources:
CinemarkWhat to Listen For
00:00 Intro01:53 Ant-Man and The Wasp: Quantumania debut week04:37 Cocaine Bear premiere06:14 Prediction for Ant-Man’s second weekend08:33 Films to debut this weekend13:31 Changes in the industry 17:00 Understanding customer needs19:23 Provide super immersive experience22:43 Rebranding and experience upgrade24:34 Making it as frictionless as possible27:16 Main focus in the entertainment factor29:00 Where is Front Row Joe?29:59 Immersive food and beverage