Lux Radio Theater, one of the genuine classic radio anthology series (NBC Blue Network (1934-1935); CBS (1935-1954); NBC (1954-1955)) adapted first Broadway stage works, and then (especially) films to hour-long live radio presentations. It quickly became the most popular dramatic anthology series on radio, running more than twenty years. The program always began with an announcer proclaiming, "Ladies and gentlemen, Lux presents Hollywood!" Cecil B. DeMille was the host of the series each Monday evening from June 1, 1936, until January 22, 1945. On one occasion, however, he was replaced by Leslie Howard. Lux Radio Theater strove to feature as many of the original stars of the original stage and film productions as possible, usually paying them $5,000 an appearance to do the show. It was when sponsor Lever Brothers (who made Lux soap and detergent) moved the show from New York City to Hollywood in 1936 that it eased back from adapting stage shows and toward adaptations of films. The first Lux film adaptation was The Legionnaire and the Lady, with Marlene Dietrich and Clark Gable, based on the film Morocco. That was followed by a Lux adaptation of The Thin Man, featuring the movie's stars, Myrna Loy and William Powell.
Many of the greatest names in film appeared in the series, most in the roles they made famous on the screen, including Abbott and Costello, Lauren Bacall, Lucille Ball, Ingrid Bergman, Humphrey Bogart, Charles Boyer, Claudette Colbert, Gary Cooper, Joseph Cotton, Bing Crosby, Dan Duryea, Ava Gardner, Cary Grant, Bob Hope, Vivien Leigh, Agnes Moorehead, Vincent Price, Donna Reed, Frank Sinatra, Ann Sothern, Barbara Stanwyck, James Stewart, Gene Tierney, John Wayne, Jane Wyman, Orson Welles and Loretta Young. Among the men, Don Ameche -- eventually a radio star in The Bickersons -- appeared most often, with 18 Lux appearances, just ahead of Fred MacMurray's 17. Among the women, the honor went to Barbara Stanwyck with 15 Lux appearances, including her re-creation of her hit film Sorry, Wrong Number -- itself born of an earlier radio production, on CBS legend Suspense). Loretta Young's 14 appearances were the second most among the women.