Behind The Pursuit: Can New Whiskey Brands Become a Lifestyle Brand?

Bourbon Pursuit

English - August 25, 2023 09:30 - 41 minutes - ★★★★★ - 834 ratings
Food Arts Society & Culture spirits barrel beer bourbon bourbonwhiskey distillery kentucky masterdistiller pappyvanwinkle travel Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 424 - Why Promote Bottom Shelf and Average Whiskey? on Bourbon Community Roundtable #84

Next Episode: Whiskey Quickie: Michter's 10 Year Old Single Barrel Bourbon Review (2023) Review

Subscribe to Behind The Pursuit: From Bourbon to Brand
Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is?
We hit on:

How do brands today make people feel?

Is Pappy simply a status symbol, or a lifestyle?

Does accessibility of a product come in to play to whether or not a brand could become a lifestyle brand?

What pushes the current brands into a lifestyle?

Does the effect of premiumization stunt the ability to be a lifestyle brand, or catapult it?

and much more.
For questions or topic requests on upcoming episodes, email us at [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand

Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is?

We hit on:

How do brands today make people feel?
Is Pappy simply a status symbol, or a lifestyle?
Does accessibility of a product come in to play to whether or not a brand could become a lifestyle brand?
What pushes the current brands into a lifestyle?
Does the effect of premiumization stunt the ability to be a lifestyle brand, or catapult it?

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

Learn more about your ad choices. Visit megaphone.fm/adchoices