003 - Al Young, Brand Ambassador of Four Roses

Bourbon Pursuit

English - March 09, 2015 21:49 - 36 minutes - 29.3 MB - ★★★★★ - 824 ratings
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Previous Episode: 003 - The Rich History of Four Roses with Al Young, Brand Ambassador

Next Episode: 004 - Bourbon Growth and Quality Control at Heaven Hill with Mike Sonne, Head Taster

Al Young, Brand Ambassador of Four Roses, talks about the rich history of the brand and his story.

What's your story of how you got into the bourbon industry?
What are some of your daily or weekly duties as a "Brand Ambassador"?
Tell everyone about Four Roses: The Return of a Whiskey Legend
What was the book writing process like? How long?
Who was Paul Jones Jr and how did the name "Four Roses" come about?
Where was Four Roses during prohibition?
What role did Seagram's play in Four Roses?
What are your favorite vintage advertising pieces?